Disqus - Latest Comments for julieperry

Re: SXSW PanelPicker®

Julie Perry — Wed, 07 Aug 2024 08:56:06 -0000

Excellent topic from a very knowledgeable and experienced pair!

Re: Amplify Your Content Marketing Efforts Through Engagement & Paid Media

Julie Perry — Tue, 20 May 2014 21:34:06 -0000

Thanks for the great recap of my talk on converged media marketing, Tim. It was a pleasure to present to a room full of passionate entrepreneurs at your Indy Smartups event in April. I just returned from hearing your May speaker, Lawrence McGlown of getSayDo (his presentation rocked!), and I am once again invigorated by getting to interact with the group of startup pioneers you've managed to gather together for these interactive events. So many lively and beneficial discussions -- I will see you next month!

Re: UTA Targets Early Stage Investments With New Hire | socalTECH.com

Julie Perry — Tue, 08 Oct 2013 20:48:44 -0000

Congratulations, Robyn! No doubt you'll rock this.

Re: The Below Deck Behind-The-Scenes Clip Show Takes A Surprisingly Long Time To Drive Our Correspondent Into A Caps-Lock Rage

Julie Perry — Wed, 11 Sep 2013 00:01:55 -0000

Double love it. She drove me caps-lock NUTS too.

Re: Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creator's Tip #106]

Julie Perry — Thu, 29 Aug 2013 13:38:50 -0000

Thanks for sharing my tips for TrueView ads on YouTube, Tim. And yes, great tip on giving them a reason not to skip. Indeed, people are trigger happy these days!

While it's important to grab attention quick and not waste time with grand openers, also be sure to try and get enough information up front that if viewers want to seek you or your product out later, they know the main details of what to search. (Examples: product name, company name, event name, contest name, catchy promotion name. Even have your web domain visible. A call to action telling them what to search and why never hurts either.)

The targeting options within TrueView/Google AdWords for Video allow you to reach relevant audiences based on gender, age, location demographics, but of even greater benefit for ad targeting, you can go after audiences based on the content topic AND by user-interests based on their viewing history. So while the viewers you are reaching might very well be interested in what you are advertising, they also might just be in a hurry or super keen on watching that piece of content they selected to watch. Therefore, use your ad to give them all the detailed information (who, what, when, where and how they can learn more) up front, so that even if they do choose to skip, they know how to find you later.

A final piece of advice for anyone choosing to do the TrueView pre-roll ads: Don’t forget to create and include a companion banner ad. It shows up to the right of the video on the watch page, and it remains up even if people choose to skip your ad. The size if it is showing on YouTube-only is a 300x60 companion banner. File Type: JPG, static GIF, or SWF. Link that puppy right over to your chosen landing page.

The pre-roll video itself is also clickable over to your designated landing page; however, I feel people are still unaware that clicking the video takes them elsewhere. And let's face it, they have something they came to watch and they'd like to get on to it. So DON'T expect that TrueView pre-roll will necessarily give you a high CTR for website traffic. They might, just don't make it a main KPI. But DO expect that if you leave an impression, give them a call to action or at least enough information for them to seek you out later, and take the time to target your ads with precision so you are reaching relevant audiences, you WILL benefit from this form of advertising.

Good luck!

Re: The Insiders Guide to Becoming a Yacht Stewardess | inystyle.tv

Julie Perry — Wed, 21 Aug 2013 23:55:21 -0000

Thanks again, Indy Style, for having Adrienne Gang and I on your show to discuss my book and its connection to Adrienne and her Bravo TV show, "Below Deck." That was such a fun interview and we sincerely appreciate both your interest and your help in getting the word out there about this fabulous and rewarding career option. We are so honored to have been asked to come talk about it with Andi and Tracy; they were wonderful. Much appreciated!

Re: 5 Social Media Metrics that Most CMOs Aren’t Tracking - Heike Baird's Blog | ExactTarget Email Marketing

Julie Perry — Tue, 11 Jun 2013 11:58:37 -0000

Excellent post!

Re: Are You a Phone Dropper? Try Giving Yourself the Feinger | Techland | TIME.com

Julie Perry — Wed, 11 Apr 2012 21:00:24 -0000

That rap is catchy.

Re: In Case Of Emergency Use Social Media [INFOGRAPHIC] - AllTwitter

Julie Perry — Thu, 06 Oct 2011 11:29:00 -0000

I believe the actual source of this infographic is Eton Corporation's blog -- they make emergency weather radios with the ability to keep your mobile devices charged during a power loss (many of their newest radios are solar powered). This infographic should contain a link back to their blog as the original source: http://blog.etoncorp.com/in... -- Thanks.

Re: Does Klout Matter?

Julie Perry — Tue, 27 Sep 2011 17:49:29 -0000

Someone asked a similar question on Formspring.me last week. My answer: They lost me when they added this +K deal, which comes across more like the old link exchanges if you ask me.

It's one thing to have an algorithm that attempts to measure online reach and influence based on one's day-to-day activities on social platforms, but then for the site to take it a step further by allowing people to campaign for and simply circle jerk & reciprocate the inauthentic and disingenuous ass-kissing in order to raise their "score," I think it takes it to a whole new level of B.S.

Influence, in a functioning society, has to be based on what you're actually doing...not on what you or other people are willing to say that you are doing. Unnatural or contrived systems for determining influence ultimately get gamed until their value as a marker reaches zero. I imagine that will be Klout's fate as well. (So no, ultimately, it won't matter.)

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 02:38:19 -0000

Hey PJ - To be accepted into the YouTube Partner program (assuming that's what you mean), it's based more on frequency and popularity of content. I've had colleagues recently selected in as little as six months, but they did five vids a week and had two or three gain a lot of traction (views). At minimum, you'll want to aim for one or two vids a week...and if you can get several over the 20k or at least 10k views, you'll stand a better chance. With regard to how you license your videos, I don't think that will make a difference.

Now, if you're just talking about how it might effect gaining monetization status on a per-video basis, that's not even something I recommend anyway. People get excited to be asked and offered to make some money off a video "hit," but to be honest, the money is not really going to amount to much unless you REALLY go viral (and even then, it's not going to be much to write home about with it being just one or two videos as opposed to across all content that gets tens of thousands of views on a regular basis)...

And the part I really don't like about it is, if you're letting YouTube run ads on your videos, you 1) risk having viewers distracted or being advertised to with another, possibly competing product or service, and 2) it will not allow you to run YOUR OWN ads on your video(s), which you can now do via the CTA (Call-To-Action) feature. Those transparent pop-ups that appear in the bottom 1/8 of the screen are clickable for sending traffic over to your other Web properties, and if you don't have YouTube running their ads on your videos, that space is yours. I say, the money you get when accepting YouTube's offer to monetize your videos on a one-off basis is not worth it given what you give up in terms of opportunity and audience focus/attention.

Here's an example of what a CTA ad on a video looks like (this is a client video, BTW):

http://www.youtube.com/watc...

Clicking on that pop-up CTA ad allows you to sail right over to the product page in their ecommerce store. That particular video has received an invitation to be monetized by YouTube ... but to miss out on that awesome real estate ON the video screen, and risk having some similar Star Wars-related products be advertised there instead? Forget it.

So, I wouldn't worry so much about whether or not the licensing you select will disqualify you from anything. Mainly, if you don't want people to be able to use your content for their own purposes, mark it standard license. I do not think YT will take that criteria into consideration when deciding to accept a YouTube Partner application -- or in offering to monetize one of your videos -- anyway. For the kind of videos our clients do, I select standard license simply to protect them from having their content taken or used for "YouTube troll"-like purposes. ;) (j/k)

Hope that helps,
~JP

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:42:55 -0000

Thank you for the feedback, Sabrina. I appreciate your vote for my topic & presentation.
Thanks!
~JP

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:41:43 -0000

Thank you, Frank, for taking the time to comment on my proposal. I am flattered by your kind words. Much appreciated!

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:40:45 -0000

I appreciate the generous feedback. Thanks for the vote & comment.

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:40:05 -0000

Thank you for your comment. I appreciate the support.

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:39:24 -0000

Thanks for your vote on my proposal. I appreciate the comment, and if it is selected, I hope you can attend.
~Julie

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:37:24 -0000

Thanks, Andy!

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:36:39 -0000

Thanks, Stew. I really appreciate the comment!

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:35:36 -0000

Thanks for the great feedback, Detlev. I'm thrilled to hear you found the course valuable. I appreciate you taking the time to comment here. I hope all is going well with your YouTube projects!

Danke schön!

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:31:14 -0000

I appreciate it, Charlie. Thanks! And I love your YouTube keyword research tool. We're using it more and more lately to help on our YouTube Promoted Ad bids. It's giving us so much valuable insight into search terms people are using that one wouldn't think of using the Google Adwords tool. While we can look it all up manually, your tool puts it right at our fingertips and saves so much research time. I actually find that my team does more research into what search terms to target b/c it now doesn't have to be something they dread (the manual way can be pretty overwhelming). Thanks for a great tool that saves time, not to mention frustration -- and gives us some pretty killer insight. Glad you found the YTSW course up to par with what you know about vSEO on YouTube.

Thanks,
~JP

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:26:55 -0000

Thank you. I'm happy to hear you've found my content useful. Thanks for your comment!
~Julie

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:25:49 -0000

Hi Joe - Thanks for the kind comment. Much appreciated!
~JP

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:25:12 -0000

Thanks for the feedback, Jeri!

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:23:41 -0000

Thanks, Ryan! Coming from an up and coming "YouTube ninja," that means a lot. Thanks for taking the time to comment on the proposal.
~JP

Re: SXSW 2012 - YouTube Tactics for Audience Development & YTO

Julie Perry — Sun, 04 Sep 2011 01:22:40 -0000

Thanks a million, Jacqueline! At this point, I think you could practically recite my content in your sleep, you've seen me present on YouTube optimization so many times. I appreciate your support!
~JP