http://disqus.com/by/judyschramm/enWed, 08 Jul 2009 22:19:15 -0000http://marketingideasyoucancopy.com/add-one-new-pillar-to-your-marketing-parthenon/#comment-12360186<p>Hi Paul,</p><p>I'm glad you don't mind that I borrowed the graphic - it was perfect. <br>Thank you! I agree that we have similar influences - those guys are <br>all amazing.</p><p>Take care,<br>Judy</p>judyschrammWed, 08 Jul 2009 22:19:15 -0000http://marketingideasyoucancopy.com/how-to-allocate-marketing-funds/#comment-5493947<p>I almost never believe in lowering your price. Most of the price <br>issues are actually problems with conveying value.</p><p>In fact, having too low a price causes more problems than too high a <br>price, because if the price is low people question the value whereas <br>when the price is high people assume it must be good or you couldn't <br>charge that much.</p><p>Instead of lowering your price, I'd put more effort into explaining <br>the benefits of what you offer and showing the results it has <br>generated for others.</p><p>Judy Schramm<br>President<br>JMR Consulting, LLC<br>~~~~~~~~~~~~~~~~<br>Marketing &amp; PR for Small Software Companies<br><a href="http://www.j-m-r.com" rel="nofollow noopener" target="_blank" title="www.j-m-r.com">www.j-m-r.com</a><br>~~~~~~~~~~~~~~~~<br>direct 703-931-9273<br>cell 703-216-0460<br>Skype judy.schramm<br>jaschramm@j<a href="http://-m-r.com" rel="nofollow noopener" target="_blank" title="-m-r.com">-m-r.com</a></p>judyschrammFri, 23 Jan 2009 09:25:29 -0000