Juanmarketing (Juan Sánchez) is an international expert consultant in new marketing, including social media and word of mouth marketing. For the past 4 years, he has written a blog specialising in these subjects called Juanmarketing.com. He has become a reference for the industry through his dynamic approach and is active in the most important social networks. With more than five years of experience, Juan has a very extensive understanding of the new marketing issues and challenges that it represents for brands. Juan has developed social media strategies and powerful buzz advertising concepts for big brands such as Absolut, Nike, Nokia, Icemd, Sony, El Mundo, Havana Club, BBVA, Quicksilver and Packard Bell. Before joining Waggener Edstrom Worldwide (Studio D), Juan has worked as a social media manager and buzz consultant for many specialised agencies such us Shackleton, SrBurns, Arroba, Vanksen Culturebuzz and Buzzparadise in many different countries. Juan has a bachelor’s degree in advertising and public relations and two master’s degrees in marketing and new digital and interactive advertising & Social media (ICEMD).