Disqus - Latest Comments for jonbuscall

Re: Social media, conflict, and my emotional paralysis

Jon Buscall — Thu, 26 Oct 2017 16:31:19 -0000

Interesting that you choose to use Edvard Munch's "Skrik" – one of the most powerful representations of alienation as far as I'm concerned – to illustrate this. With the world going through such a massive paradigm shift, driven by technology, communications and the market economy, we're more connected than ever before yet I can almost smell the alienation in the air: younger and younger kids struggling with the pressures of social media, sleep-deprived adults bathing in the blue light of their smart phones, almost any social interaction IRL accompanied by the silent ping of notifications and status updates. I could go on. For me, Munch paints raw emotion. Art, like writing (or blogging!), is important even if it doesn't provide concrete answers. It's the process that counts. That moves things forward.

Re: The Best Mixer for Podcasting

Jon Buscall — Mon, 02 Oct 2017 01:12:01 -0000

Hi Jesse,
I ditched the mixer about 2 years ago after changing my workflow. Now I am just using the Zoom h6 alongside my dbx 286s as it has the ability to split channels that I need for podcasting: 1 for my voice in studio, 1 for skype audio on a separate track.

As far as I can remember the Soundcraft doesn't have multiple mono outs so this would be tricky. Without the mixer, I can't reproduce what you're trying to do. Sorry.

*Jon Buscall, PhD*
Moondog Marketing & Media AB
Twitter: @jonbuscall
Email: jon@moondogmarketing.com
Skype: jonbuscall
www.moondogmarketing.com
Tel: +46 76 863 72 85

Re: Does Inbound Marketing Still Work?

Jon Buscall — Fri, 21 Jul 2017 09:44:07 -0000

I think it's a super difficult one. It all comes down to the quality of the work. Some business blogs I see are updated two or three times a week with well researched, really useful content. It could be a podcast, a training video, a curation piece, etc. Other business blogs write what I would call "pillar content" that is phenomenally detailed, almost verging on ebook length. Kind of definitive guides. These can go on to yield long term results both in terms of SEO and lead generation.

It's always going to come down to ROI, which will only be clear if metrics are put in place to measure the effectiveness of the time put into creating content and results gained. We all have to play around and measure to see what works for us. At Moondog, the podcasts really have long term value. They bring in people, generate contacts and leads but written blogs tend to get picked up on social.

If we had resources I'd put more into content creation. Say, three posts a week. But as of today, 1-2 pieces yields a good ROI.

All the very best, Jon

*Jon Buscall, PhD*
Moondog Marketing & Media AB
Twitter: @jonbuscall
Email: jon@moondogmarketing.com
Skype: jonbuscall
www.moondogmarketing.com
Tel: +46 76 863 72 85

Re: Hit The Streets 29: PR Basics for Photographers with Alec Hosterman

Jon Buscall — Mon, 10 Apr 2017 11:29:04 -0000

The link to Alec's website above is broken.

Very best wishes,
Jon

Re: How to Create Professional Infographics Online

Jon Buscall — Tue, 04 Apr 2017 03:02:02 -0000

Hi Geoff,
Sorry for the delay in replying. I've been traveling. Yes, I agree. It's more geared to presentations. My personal fav in terms of the one I use the most is Snappa.

I find it more adaptable than Canva and Visme is good, but more geared towards the presenting work I do.

Re: My journey to the edge of sanity and back

Jon Buscall — Mon, 15 Aug 2016 09:17:57 -0000

Yup. Me three. I wouldn't change a thing.

Re: How To Get More Followers On Social Media With 30 Awesome Tips

Jon Buscall — Mon, 18 Jul 2016 05:08:38 -0000

The link to the custom google analytics report is no longer active. Can you update it please ?

Re: Behind the Scenes — My Editorial Calendar and the Tools I Use – SPI TV Ep. 46

Jon Buscall — Sat, 21 May 2016 10:42:44 -0000

Fantastic looking spreadsheet. I am like "How did they get a calendar into Sheets"? Never seen that before. Would love a template.

Re: We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months

Jon Buscall — Fri, 23 Oct 2015 17:40:05 -0000

The one thing I miss here is has the decline in traffic resulted in a decline in the key action(s) you want visitors to take ? It might just be that the "right" people are finding you now. I'd also want to know if unique visitors were growing or repeat traffic was down ? There are so many levels to delve into, which I am sure you guys are doing.

Thanks for sharing this, though. I think it's important that those of us who work with marketing share the downs with the ups; it's part of pushing the conversation forwards and trying to find ways to succeed together. To be social, if you like.

Re: 10 content marketing podcasts to help you stay ahead of the curve!

Jon Buscall — Tue, 04 Aug 2015 08:04:44 -0000

Chris, I am stunned and honoured to be mentioned in such great company ! Tack så jättemycket !

Re: B2B Marketing Brawl - Who Would Win In a Fight?

Jon Buscall — Tue, 21 Jul 2015 16:23:57 -0000

I just love the pic of Avinash. A Prophet for our time !

Re: 2015 KPCB Internet Trends Suggests Content Shock Is Here

Jon Buscall — Mon, 01 Jun 2015 02:01:52 -0000

Interesting data. I can see that the mantra of content / inbound marketing is really going to take a hit. It would be interesting to know how many of all those ebooks that are being downloaded are actually being read.

With the Offer > Form > Content > Follow-up workflow so entrenched in inbound marketing, I'm curious to see how, say, B2Bs inbound agencies handle the content shock.

I'd like to see data on the ROI of inbound marketing in B2B as we go deeper into the content shock !

Re: 398 – Meerkat Vs Periscope

Jon Buscall — Thu, 30 Apr 2015 06:58:22 -0000

That's a great suggestion Cliff about a live Q&A! I think I might try that when I get my confidence up !

Re: 398 – Meerkat Vs Periscope

Jon Buscall — Mon, 27 Apr 2015 12:28:26 -0000

Interesting episode Cliff. I was particularly fascinated by your discussion of Periscope and Meerkat. Personally, I've been looking at the ANGL app for live streaming. The only draw back is that streams fade away after a while. You can have them stay on longer if people "echo" (i.e. like) them. Works on iPhone and even Android. I've found that Meerkat and Periscope aren't as established on the Android platform yet.

Curious to see how you continue with these apps. As of yet, I'm a bit uncomfortable having a camera on my whilst I am podcasting.

Re: Our 8th feature in 8 weeks: due times

Jon Buscall — Wed, 04 Mar 2015 09:21:19 -0000

Same here from Sweden !!!

Re: Facebook Introduces Call-to-Action Buttons

Jon Buscall — Mon, 15 Dec 2014 17:58:36 -0000

It's a nice touch from Facebook and you can see that they're gearing up for increased commercial use in 2015; however, many of our customers are increasingly ambivalent about FB given that they can't reach the audience they've built up with paying to boost posts. Sure, many are having to accept that FB is now a paid channel but we're seeing a lot friction too.

Re: The Three Ss of Technical SEO Explained

Jon Buscall — Mon, 15 Dec 2014 17:38:08 -0000

Nicely put ! I do think that speed is an incredibly important factor. One of the best reasons to keep plugins to a minimum on Wordpress!

We always include speed testing as part of the SWOT analysis for customers; it's surprising how many customers will tolerate slower load page times on their own sites because they *know* what's coming but will click away in irritation on other sites.

Right now, the layperson doesn't really have a clue what is acceptable and what's not so it can actually be hard to have this discussion. But posts like this really help! It's up to all of us in the industry to dispel the SEO tweak-the-code myths of days gone by. We still get customers asking us to "fine tune the code to appear at the top of google". Funnily enough they'll pay for that but are more wary of investing in outsourced content creation.

Re: The Rode Procaster or Podcaster ? What’s Better ?

Jon Buscall — Sat, 06 Dec 2014 05:30:16 -0000

Good luck !

Re: How to Optimize Hashtags

Jon Buscall — Fri, 28 Nov 2014 16:17:02 -0000

Chad, you are a true gentleman and a scholar !!!! You just proved to me the internet DOES work!

You wouldn't believe how boring I find it is to write these little tidbits of info that go in the id3 tags for podcast descriptions. I use this great little ID3 tag editor for most of the work but then have to add a couple lines in when I post the podcast on Libsyn, my media host.

Many thanks for making me smile at end of a long work day !

Re: Ramon Suarez on Coworking in Europe

Jon Buscall — Wed, 26 Nov 2014 05:14:59 -0000

Super enjoyed this discussion guys! It's inspiring to see how the digital economy is disrupting the workspace, placing plenty of emphasis on innovation

Re: Podcasters, Do Different: #UKPOD14

Jon Buscall — Sat, 22 Nov 2014 11:34:26 -0000

Ha ! Thanks so much Tony. Appreciate it and you taking the time to comment here.

Re: The Best Mixer for Podcasting

Jon Buscall — Thu, 20 Nov 2014 10:36:31 -0000

Sorry, Bill. I missed your comment in my inbox.

No, you're right. It's not USB. I pull the sound right out from the headphone socket using a cable that has a headphone jack on one end and a regular jack on the other to plug into the mixing channel on the desk.

Re: Best Podcast Software and Tools for A Great Podcast

Jon Buscall — Sat, 15 Nov 2014 12:07:09 -0000

There's a lot of great equipment here: personally, I love the Electro Voice RE-20 mic going into a Focusrite Pro 14 via a DBX 286S mic pre amp. The great thing about the DBX is that it gives you that extra warmth that you get, say, on radio broadcasts, even with a dynamic mic. The Focusrite also makes it easy to record straight into your Mac using your favourite DAW. My choice is Adobe Audition.

The important thing to remember however is that it's not kit that makes you a great podcaster; it's producing a show that's tightly focused on your target audience.

Re: David Keene – Google!

Jon Buscall — Thu, 13 Nov 2014 17:27:36 -0000

Thanks Jaclyn. It was, for me personally, a really fascinating discussion. @dkeene was an incredible guest.

Re: It’s not the technology, it’s the problem technology solves

Jon Buscall — Mon, 03 Nov 2014 16:55:56 -0000

Thanks Jaci ! I would definitely suggest you contact Chris to ask him this about Publicate !

Thanks for listening.