Disqus - Latest Comments for johngerzema

Re: Brand Hackers

johngerzema — Mon, 20 Apr 2009 11:33:00 -0000

Thanks Ramona. I enjoyed Brandhackers and looking forward to hearing David
Berkowitz of 360 speak on May 11th.
John Gerzema | Chief Insights Officer
285 Madison Avenue, New York, New York 10017 USA
twitter: @johngerzema <http://www.twitter.com/johngerzema>
www.thebrandbubble.com/blog

Re: High Energy Brands of South Africa - March 6, 2009

johngerzema — Fri, 17 Apr 2009 16:46:26 -0000

Thanks for your comment. It was great to spend time down there. Many cool
brands and great people!

John Gerzema | Chief Insights Officer
285 Madison Avenue, New York, New York 10017 USA
twitter: @johngerzema <http://www.twitter.com/johngerzema>
www.thebrandbubble.com/blog

Re: End of the Runway? - February 24, 2009

johngerzema — Fri, 17 Apr 2009 07:39:16 -0000

Parish I agree with your viewpoint. Luxury and fashion seem to be always coupled together. While luxury has taken a hit (for now), fashion is still very important to many people, and always will be. Fashion influences society and vice-versa. I think designers will emerge with breathtaking ideas from this time period, using it as inspiration. John

Re: The Brand Bubble » About John

johngerzema — Tue, 14 Apr 2009 12:23:39 -0000

Thanks Michelle. Great article and very to the point. John

Re: My Brand Matters Presentation at UMN

johngerzema — Thu, 09 Apr 2009 21:05:20 -0000

Thanks a lot and hope to see you soon.
Best, John

Re: My Brand Matters Presentation at UMN

johngerzema — Thu, 09 Apr 2009 16:47:57 -0000

Thanks Melissa. Appreciate that very much. Will send more updates on @johngerzema on twitter

Re: My Brand Matters Presentation at UMN

johngerzema — Thu, 09 Apr 2009 14:03:58 -0000

Thanks Jennifer. It was really fun to reconnect with the Twin Cities business community. Amazing turnout. All the best, John

Re: The Future of Consumerism: Part Two - Maslow Upended

johngerzema — Wed, 08 Apr 2009 14:37:55 -0000

I really like this comment. My point is also that these times require us to be more communal, to rely on people we trust. So these values shifts as you rightly point out also open the door for social media and cooperative consumerism to solve problems and help us all cope. Ghandi explaining twitter's business model if you will...

Re: The Future of Consumerism: Part Two - Maslow Upended

johngerzema — Wed, 08 Apr 2009 10:04:27 -0000

Really interesting POV. I wonder where else this has happened in search or
social media. It's like the equivalent of identity theft. John

Re: From Calamity Comes Opportunity - March 18, 2009

johngerzema — Wed, 18 Mar 2009 16:07:58 -0000

Tom you can buy my book through Amazon, Barnes + Noble, B&N.com, CEO Read. All are linked through thebrandbubble.com
Thanks for your support. John

Re: From Calamity Comes Opportunity - March 18, 2009

johngerzema — Wed, 18 Mar 2009 14:48:34 -0000

Interesting Tom. I also heard 'Never let a crisis go to waste' attributed to Rahm Emanuel, but now hearing others may have coined this. John

Re: Trouble for The New Kids on The (Eastern) Block - March 4, 2009

johngerzema — Fri, 06 Mar 2009 02:00:18 -0000

Thanks for your support. Interesting times indeed.
Best, John

Re: The Virtual Car

johngerzema — Wed, 18 Feb 2009 07:53:32 -0000

Thanks. What did you think of GM's ask for additional bail out funds yesterday? I'm curious how not only the marketplace, but consumers will react.
Best, John

Re: Hyundai’s Bailout For Consumers - February 8, 2009

johngerzema — Sat, 14 Feb 2009 08:35:14 -0000

David, terrific post. I encourage everyone to check this out:
http://bit.ly/Gxlyj

Re: Great Scott! The Ascending Brand That Is Wal-Mart. January 26, 2009

johngerzema — Mon, 26 Jan 2009 18:23:36 -0000

Dan,

What's your Twitter name?

Re: Outsource To Your Readers

johngerzema — Mon, 01 Dec 2008 17:43:55 -0000

Interesting parallel between your alternate model of news gathering and delivery and the evolution in companies brand marketing. The wrenching changes faced by news organizations today portend the wrenching changes marketers will face as they interact with empowered customers in an economic downturn. As someone in the business of reconfiguring how brands message in our digital age, I am attentive to how your portfolio companies use focus, personalization, iteration and community connectedness to grow their brands and revenues. As big brand marketers we can and do learn a lot from BugLabs, Etsy, Twitter and others. As i wrote in the Brand Bubble, "if a brand isn't moving, it's invisible." Contracting your information gathering out for cost reasons and relying on your brand to maintain your relevance is one example of a brand not moving.