Disqus - Latest Comments for joeciarallo

Re: Coming Soon To A Marketing Cloud Near You

joeciarallo — Wed, 20 May 2015 17:40:22 -0000

Great post, Dave! Looking forward to seeing you at Connections.

Re: A founder’s story: 7 lessons on building a modern media business

joeciarallo — Wed, 01 Apr 2015 11:42:05 -0000

Congrats Nick! I'll give the old man sounding comment of "I remember when..." and it's true. It's been amazing to see Digiday grow from nothing into one of the most well known publications in marketing/advertising.

Re: Do Real Journalists Write for Brands?

joeciarallo — Thu, 01 Aug 2013 09:37:17 -0000

Fun fact: I started PRNewser, mediabistro.com's blog while I will was still working at an agency, Horn Group. Mediabistro liked that I knew the industry, and the agency was cool enough to let me moonlight.

Re: Big News: My New Gig At Salesforce

joeciarallo — Tue, 07 May 2013 17:56:12 -0000

So glad to have you at salesforce! Welcome.

Re: First Media Disruption of the Year: Samsung + AP + Twitter

joeciarallo — Sat, 02 Feb 2013 18:37:09 -0000

It's interesting - we were doing paid tweets @mediabistro a few years ago with success. The topic of paid/owned/earned blurring is coming back to the top of our conscious with the new marketing around it - "native ads" - and bigger players like Samsung and AP.

Re: A Buyer’s Guide To Social Media Management Software

joeciarallo — Thu, 21 Jun 2012 13:11:35 -0000

Nice post, Chuck. Erica and Jamie add some great ideas as well. Regarding your point about monitoring platform integration, we're excited that by combining Buddy Media with Salesforce Radian6, we will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing. On that note, having a social ad component has been a huge ask, and one of the reasons we got into that space via acquisition. It's one of the fastest growing parts of our business.

Re: Buddy Media, Salesforce.com Deal ‘Roughly in Line’ With Other Social Media Marketing Transactions

joeciarallo — Mon, 04 Jun 2012 16:45:50 -0000

What, no mention that Buddy Media's VP, Communications is the former editor of PRNewser? Kidding! Thanks Tonya. Big day!

Re: It’s ok, Facebook is not sinking, put down the lifejacket

joeciarallo — Mon, 21 May 2012 13:24:44 -0000

Thank you, Jason!

Re: Social Media Isn’t “Ludicrously Complicated,” Business Is

joeciarallo — Mon, 21 May 2012 13:10:00 -0000

Hi Joe, Thanks for chiming in on this. I can't control what Business Insider writes and what they consider newsworthy, as you know. Jim came to an event where this slide was part of a presentation and he asked that I share with him, so I did. A lot of people actually thought this was our graphic, even though we sourced it was LUMA, so thanks for mentioning that.

Regarding your point about "zooming out," that was actually our main point with this slide. That there are so many point solution companies out there and you need to focus on the bigger picture. The whole point of this image, really is to map out the all of the companies. At least that was our point, and it CAN be confusing for brands. The same way you experience it at Eloqua when marketers are choosing between you and tons of other solutions. I hope that helps clarify. I'm a big fan of your work.

Joe Ciarallo from Buddy Media

Re: Hear That?

joeciarallo — Fri, 18 May 2012 12:14:30 -0000

Chris Cox wins for best facial expression

Re: Facebook’s business model

joeciarallo — Wed, 16 May 2012 08:13:45 -0000

Facebook's ads aren't "display," though. And your "park" analogy could apply to almost any brand advertising. So, it seems many of the points being made this week are claiming "all brand advertising does not work," not "Facebook advertising doesn't work." So if it's all intent based, what do we do to generate intent and build brands?

Re: The 2012 Facebook Advertising Report

joeciarallo — Tue, 10 Apr 2012 17:12:15 -0000

Jason, Buddy Media was and is happy to partner with you on this. We need more data like this in the marketplace. Nice work!

Re: http://www.steverubel.me/post/15250974217

joeciarallo — Tue, 10 Jan 2012 15:56:50 -0000

Steve, great just seeing you now at the Samsung lounge. I love this ideas for your new site and content focus. I am sharing the eBook with my team. Thanks for including info on Mike's talk at Mashable Media Summit. We'll be sure to share more data and case studies with you! -Joe

Re: Buyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)

joeciarallo — Fri, 06 Jan 2012 12:13:27 -0000

Jeremiah: Kudos for this latest attempt to add some clarity to this fast moving and growing space. Our thoughts here:

http://www.buddymedia.com/n...

Re: The Peculiar Marketing Trends Among The Social Software Industry

joeciarallo — Mon, 28 Nov 2011 08:43:37 -0000

Dennis, re: Bezos' quote, see: http://www.youtube.com/watc...

Re: Five Things Every PR Agency Website Should Include - PRNewser

joeciarallo — Wed, 26 Oct 2011 09:21:12 -0000

Hi Leah, Those are two great points. Contact info is KEY. Regarding press releases, this list is about websites, not email lists, but your point is still valid! -- Joe

Re: SXSW 2012 - How To Build A Social Commerce Powerhouse

joeciarallo — Thu, 18 Aug 2011 10:07:00 -0000

Thanks Tariq! See you down in Austin!

Re: Here Comes The Flood Of Corporate Media Into Social Networks - SVW

joeciarallo — Wed, 17 Aug 2011 12:50:44 -0000

Hi Tom, Interesting thoughts as always, and I agree that brands will be investing more in social. That's not just our opinions, but just about every major research report lately has shown those trends.

Re: "businesses should be listening to the conversations rather than trying to actively engage users."

For many brands, I'd argue that both can be very important. And, the beauty of social media is that it's all opt-in. You don't have to engage with any brands if you don't want to. When I watch TV, I have to watch the ads (or skip past them if I've DVR'd the show). But in social it's the user's choice of who they want to interact with -- whether that be people or brands they like. So any brand or organization has to prove themselves and show value. I also think there is a beauty in brands and organizations being able to connect directly with their fans/customers, etc.

Hopefully see you soon, perhaps at LeWeb again this year.

Joe

Re: Google’s Customer Testimonial Generator - PRNewser

joeciarallo — Wed, 17 Aug 2011 09:35:25 -0000

Typo corrections have always been among our most popular commenter topics. Thanks for flagging. It has been fixed!

Re: Buddy Media seals $54M funding deal for social media marketing | VentureBeat

joeciarallo — Mon, 15 Aug 2011 14:39:46 -0000

Jolie, thanks for covering our big news. It's a big day here @buddymedia!

Re: Social Media Management System (SMMS) Lack Differentiation in Positioning, Confusing Market

joeciarallo — Mon, 11 Jul 2011 11:54:52 -0000

Hi Jeremiah,

Thanks for this analysis. The former editor in me
wants to take the best soundbite and use it everywhere: "they all look
alike, except for Buddy Media." But even though both you and I have
probably been misquoted many times, that would not be responsible!

I'm looking forward to the full report. As I've mentioned to both you
and Andrew, this is a fast moving and hard space to track. Since you're
focused on the marketing at this point, and not on product, I will say
Buddy Media was the first to market a truly global solution, and hence
the first to truly launch large scale, global programs with clients.

I won't get into more product stuff here, since that's not the focus.
Re: @Suva's comment, Buddy Media is not a "social promotions" vendor. We
offer much more than just promotions. See: http://www.buddymedia.com/p...

Also, I'm posting here on the blog, not on Twitter, as you wish : )

Cheers,

Joe

Re: How To Respond To The “Pick My Brain” Question

joeciarallo — Wed, 22 Jun 2011 10:17:22 -0000

Justin's is a bit of a turn off to me. If you don't know him, you may think - "Who this guy, posting on the top of his blog about $200 lunches?" I like Jason's personal response much better.

Re: What Mashable Isn’t Telling You About Facebook

joeciarallo — Thu, 07 Apr 2011 11:19:36 -0000

Hi Justin,

Thanks for covering the report and for your questions. We are totally up front in the report that the data set is a two week time period. As Mashable reported, "it’s important to realize the social marketing space is constantly evolving, and these statistics can change in a matter of months. If every brand begins to post when the engagement is high, then engagement either will increase because of the optimization, or it may decrease because there's so much noise at the high-engagement times. Only time will tell for the long term."

We DEFINITELY are going to put out more research. We asked on our blog what kind of research people would like to see next from us and I think you provided some good feedback here: "conduct additional studies over different periods of time — say, three weeks, or six months, or a year — and see if those new findings matched the original findings?" Stay tuned!

This is one snapshot - two weeks of data from 200 of the largest brands in the world. We thought it was worth sharing, and many people agree. This report was never meant to be a "be all, end all." It's a data set our analytics team felt is relevant.

I would love to chat with you more as we're definitely open to having the community shape our future research so it delivers the highest value.

Joe Ciarallo
Director of Communications, Buddy Media

Re: The State and Future of the Social Media Management System Space

joeciarallo — Fri, 18 Mar 2011 11:30:30 -0000

Jeremiah, Thanks as always for pushing things forward in this area of your research. I know how hard it is to track this fast evolving space. We'll be sharing your post with Buddy Media clients, so I expect some of them to chime in here!

In the meantime, here are some links to our testimonials: http://www.buddymedia.com/c... and case studies: http://www.buddymedia.com/r...

Cheers,
Joe

Director of Communications, Buddy Media

Re: Going Off the Grid at SxSW

joeciarallo — Wed, 09 Mar 2011 11:21:56 -0000

Geoff, my game plan is to hang with you. But I won't be off the grid completely!