Disqus - Latest Comments for jlo0312

Re: This Agency Made a Music Video, Inspired by Johnny Cash, as a Farewell to a Client

jlo0312 — Tue, 13 Sep 2016 17:57:39 -0000

"...President fan Laura Davis, an avid Johnny Cash...."??

Re: Submit a Myth

jlo0312 — Wed, 01 Oct 2014 16:22:07 -0000

Here's a myth: Bruce Lee Ping Pong with Nun Chuks. https://www.youtube.com/wat...

Re: The Best of the PornHub SFW Advertising Contest

jlo0312 — Thu, 27 Mar 2014 12:07:15 -0000

Two Guesses: FF. Rewind. FF. Play. Rewind. FF. FF. Play. Rewind. Also, Different mixes of play buttons, like looking down from the top on two or more people

Re: Q101 Fades Away

jlo0312 — Thu, 14 Jul 2011 23:40:11 -0000

Everything is better in past-tense. I've lived a lot of places, and nothing comes close to Q101. It's interesting that there wasn't a real fight or protest...actually surprising considering we (Americans) fought for Rock & Roll. Granted, Q101 was torn between playing "ratings" music and true alternative rock, but they were the only bastion for new acts (Chevelle, Rise Against) and were plugged in to the music business. Sad day for me.

Re: How To Hire a Social Media Manager

jlo0312 — Thu, 20 May 2010 21:50:54 -0000

Great post. Especially using Twitter Grader. They (Hubspot) also have a Blog Grader. I went through their training and they present a very solid inbound marketing curriculum. The training, just as a note, is free. (I don't work for them, nor am I paid to give them props...)

Re: Internet Week, NYC! The Webby Awards, A Monster Mash…able Summit, and More

jlo0312 — Thu, 20 May 2010 20:38:53 -0000

Rocky,
Wow...loads of information. Thanks for the great post!

Re: Sometimes Absurdity Is The Only Way To Deal With Tragedy

jlo0312 — Tue, 27 Apr 2010 04:32:45 -0000

The National Guard is exactly what the city needs, along with some good "old-fashioned" public outcry. Hopefully Y&R's ads will punch those who have lost loved ones on Chicago's streets right in the gut, inciting an outcry. While I wouldn't normally advocate using another's grief to stir action, sometimes life-threatening situations call for callous action.

Re: Facebook Now Commands 41% of Social Media Traffic [STATS]

jlo0312 — Thu, 22 Apr 2010 03:42:25 -0000

Those charts don't seem right at all. There's no way LinkedIn is growing as fast as Twitter, and I find it difficult to believe that YouTube has more unique visits than Facebook. There's a comScore chart here http://www.businessinsider....
that is much more believable, showing Twitter rising above LinkedIn. The RATE of growth looks similar, but the fact that Twitter and LinkedIn have the same number of user I find hard to believe.

Alexa shows that Google is 1, Facebook 2, and YouTube 4. They also show unique visits to FB as being greater than YouTube.

http://www.alexa.com/sitein...

Re: If Content Isn’t On Facebook, Does it Even Exist (For You)?

jlo0312 — Wed, 17 Mar 2010 19:36:54 -0000

Hi Eric,
I think that Facebook is exactly as you've described it. There are a lot of lessons from MySpace that Facebook could incorporate, but why steal from a dead platform? I suppose that the only thing that I'd say is that Facebook is still an interaction medium and not so much of a content medium for most people. For those (at least me) that use Facebook to read relevant content, I'd say that in the past year, Facebook has come a long way, especially now that they have businesses like Adobe, AdAge, AdFreak, and ad agencies posting content.
Since I blog on a daily basis about the ad biz, I use Facebook regularly to find snippets of information that I can use in my blogs.
You're so right that we are lazy...while I have Google Reader and other feeds, Facebook is the place that I usually check first. It's also the place where I repost blogs, Tweets, and anything else related to the business.

Great article. Maybe someone will come up with a Facebook 18+ so you won't have to go over to rumpshaker.com anymore. Personally, I hate switching apps... (ha ha)

Best Regards,

Jeff

Re: Down and Out in Brokelyn! An interview with Faye Penn, Editor of www.brokelyn.com, offers up the best ways to keep it cheap!

jlo0312 — Tue, 26 Jan 2010 11:08:24 -0000

Nicely done! Especially the part about Bloody Mary lunches! Mmmm.

Re: The Shorty Awards, Ain’t Life Tweet!?!

jlo0312 — Mon, 11 Jan 2010 23:58:02 -0000

I dig the Tweety's, but last year the nominees were based on content. This year it seems to be a popularity contest. that's not really based on content. The advt category, for instance, had the innovative "I wear your shirt" advertising duo which has great Tweets. They've been passed by Madison + Main's CEO, but the reasons that his voters give are lame (although I have great respect for the agency). Some of the reasons for voting for M+M are:

1. ...because I wanted to
2. ...because I need him to get me a job ASAP
3. ...because I saw an advertisement
4. ...because I can vote, so why not?

The award committee seems to look at the actual content, but it's in Q&A form.

Re: New Facebook Feature Combats Dodgy Friend Requests

jlo0312 — Mon, 11 Jan 2010 20:43:20 -0000

Brenda,
The whole thing is dodgy. I've been running some privacy checks on my own to see what exactly happened after the last Mark Z update when the site passed 350 million users, and quite honestly, I can access a lot of information. Users need to update their security settings since the last change.
One of the items I tested was to see if I can access accounts that aren't part of my friend group but are within the same network. The answer in most cases is yes. Depending on the user, you can access their wall, updates, images, etc. Then I tested it on users outside the network (I would just time in a letter for the search and then pick a college or city). Again, although I wasn't able to access as many accounts, I was able to get in at least 40 accounts in less that a half hour. After entering a letter in the search bar and a city, I would randomly open users, see if they were accessible, and then start clicking on their friends. Men's accounts seemed to have less privacy than women's (which makes sense).

Facebook users...UPDATE YOUR SECURITY SETTINGS

Re: Oh Crap. My Parents Joined Facebook.

jlo0312 — Sat, 31 Oct 2009 21:15:08 -0000

It would be quite embarrassing if it were another "procedure," male or female. "Hey son, your test came back, and everything is negative except for..."Or, "That girl you were with says that she's pregnant. We need to talk." M&D. The case above, if she mentioned the dentist's name and procedure, has to be a violation of HIPAA...

Re: Oh Crap. My Parents Joined Facebook.

jlo0312 — Sat, 31 Oct 2009 20:37:37 -0000

when I was young, I was called baby Buddha...the name, and Buddha, have been with me for years. I now own a Buddha incense burner that my parents brought back from Japan in the 60s...it's a prized piece of art for me...

Re: Oh Crap. My Parents Joined Facebook.

jlo0312 — Sat, 31 Oct 2009 20:35:13 -0000

The BF is definitely goober material. I thought that what the mom wrote was kind of endearing. Knowing that my mother and my daughter are both on FB have given me a whole new perspective...like how to keep them safe from scams (I Q Quiz, etc) and, for my daughter (16, raging hormones, too many boys in her life for my liking) to not post anything that would hurt her college future, offend her grandmother, or otherwise screw up her life....how did I end up being responsible for others when I can't take care of my own life???

Re: Oh Crap. My Parents Joined Facebook.

jlo0312 — Sat, 31 Oct 2009 20:29:15 -0000

Not only doesn't she get it, she's a bit vindictive...what kind of grandmother/mother would want someone to lose their inheritance? The world is tough enough...not that I have anything to look forward to, but it's the fact that she posted that comment....

Re: Oh Crap. My Parents Joined Facebook.

jlo0312 — Sat, 31 Oct 2009 20:26:34 -0000

Poking my friends mom...I don't poke anyone on FB...what's the point? Send them a message, comment on a pic. Poking...eh. Not for me.

Re: Oh Crap. My Parents Joined Facebook.

jlo0312 — Sat, 31 Oct 2009 20:23:56 -0000

I worry about my mom on Facebook...I can only hope that the woman (in her late 60s) is not opting in for IQ and Mafia Wars applications....

Re: In defence of newspapers and serendipity

jlo0312 — Sat, 31 Oct 2009 20:13:13 -0000

What I’ve found working in the advertising industry is that newspapers have been on the decline for the past 10 years (that I’ve been in the business). Other sources, like the SRDS Circulation (Circulation 2009®, the printed version) shows that over the past twenty years, since the 1980s, that newspaper circulations have been in a downward spiral. The only reason that I know this is because at a former agency, we kept all of the books that SRDS published because it was not a feature available with an online SRDS subscription. Thus, the logic (above) is fatally flawed in that 89% of several MILLION readers is a much more significant number than 89% of one million, (or several hundred thousand) readers.

Even if aggregators aren’t perfect yet, they can be augmented by the online sites CNN, MSNBC, Fox News, CNBC, etc, and local sites as well for the human interest stories that readers desire. For instance, I can set up iGoogle to feed me the aggregators and the news sites of my choosing. Plus, with Twitter on iGoogle, I can also follow these sites for up-to-the-minute breaking news, plus add in local sites for the "human flavor" I desire.

While the large metro and national papers have been in decline, my unscientific (and unmeasured) small-town newspapers have actually started to gain subscriptions as well as online readership. To me, this points to a trend that supports localized news (in a big city, maybe neighborhood sites, or sites for certain zip codes, rather than online or print subscriptions to the Chicago Sun-Times or the NYTimes. While readers want to be informed of global events, they also want to know about things in their respective living areas; crime rates, building permits, candidates for Alderman or City Councilman, restaurant reviews, etc. Sites such as Chicago’s Everyblock.com reviews crime statistics, permits, home sales, restaurant inspections, new business openings, business permits, housing permits, and even local events. (There is a drawback to EveryBlock: their main news feed often comes from the Sun-Times or the Tribune, but I believe they are working to move away from reprinting stories from the local papers—both of which are currently in bankruptcy).

I’m not trying to be critical; rather, I am providing a point of view from someone that works with clients that have, for as long as I’ve been in advertising, been steering their money away from the papers. Part of it has to do with the outrageous cost (comparatively) newspapers charge for both print and online services, declining circulations, and honestly, years of poor service from most of the nation’s metro papers. For years the newspaper conglomerates sat in the cat bird seat and were unwilling to negotiate costs (other than volume discounts) while TV, Radio, Online, and Out-of-Home providers dictated their sales by how the advertising market fared. The other reason that previous clients (car dealerships especially) have moved away from the papers is poor reproduction quality, even when in color. Thus, in a karma-like turn of events, newspapers are now reaping what they sowed.

Additionally, newspapers (print) and now online are extremely cluttered with advertisers and they’re either unwilling, or unable, to provide separation between competitors (like hospitals) from one another. Online papers don't supply special sections like the print versions, and the special sections were only instituted to help boost circulation.

There was a crucial juncture in newspaper history where the papers had a choice of going one of two ways: providing straight news, or adding in special sections to help boost sales. To make a long story short, the special sections weren't able to help circulation numbers. The newspapers simply did not listen to what their readers wanted: News.

So, that’s my .02 cents. Hope that it made sense and provides some perspective.

Thanks for making me use my brain!

Re: Twitter Etiquette: Is it Wrong To Ask For a Retweet?

jlo0312 — Fri, 07 Aug 2009 14:46:26 -0000

Not wrong to ask...as long as it's not idiotic. If there is something of value in the tweet, by all means send it out. Mmmm. Yummy Content!

Re: MySpace: No Longer King of Entertainment

jlo0312 — Thu, 16 Jul 2009 01:43:09 -0000

MySpace should just give it up...losing your core audience could be construed as a warning sign...I'm just saying.

Re: Oh Crap. My Parents Joined Facebook.

jlo0312 — Mon, 13 Jul 2009 21:47:24 -0000

Your pictures don't seem to be working...

Re: Oh Crap. My Parents Joined Facebook.

jlo0312 — Mon, 13 Jul 2009 21:46:50 -0000

Why aren't your pictures working. I did the site, but I am so, so old that I cannot read the tiny type.

BTW, the oldest person on FB is 104 Years old. Her name is something like Ida Bean and she is also the oldest on Twitter.

Actually, my mom just joined FB due to my Sister In Law. She is pushing 70...which is quite unbelievable. Her Facebook page is blank, though, because she has no clue how to add anything...

Re: Arrrgh…Working With Baby Boomers for Web Content

jlo0312 — Thu, 09 Jul 2009 10:47:53 -0000

Mark...
The dividing line between journalism and junk is EXACTLY what you wrote...tell me where we are going, and I will get us there. Don't hand me a map and say "GO."

Re: New Internet Explorer Ad Features Projectile Vomiting [Video]

jlo0312 — Wed, 01 Jul 2009 20:33:16 -0000

It's not only idiotic, but foolish. Some of the smartest people in the world work at Microsoft....and this crap still gets out. Where to begin?

A. If Razorfish produced the spot, they should be fired.
B. MS spots run mainly during prime and early morning...which is when many eat and watch TV
C. For every download of IE8, Microsoft is feeding 8 children (from browserforthebetter.com)

Puke, a search engine, stupid acronyms, and feeding children. I don't get it.