Disqus - Latest Comments for jkingsbury

Re: 16 Common-Sense Reminders for Uncommonly Good Content

jkings — Thu, 04 Feb 2016 18:40:26 -0000

Another tip: Be Honest.
Some of my favorite content and stories begin with "I made a mistake..." or "Things didn't go as planned..."

Re: Why I Fucking Hate Unicorns and the Culture They Breed

jkings — Wed, 30 Sep 2015 14:33:22 -0000

I blame Justin Timberlake. I'm only half kidding.

"You know what's cool? A billion dollars!!!" - from The Social Network

Re: No silver bullets

jkings — Tue, 22 Jul 2014 15:29:43 -0000

I want Forbes to label both native ads and contributors more clearly. I'm not opposed to different types of content. But I hate having to play detective to understand the source.

Re: Native Ads Are The Worst Idea In The World - NYTimes Is Clueless

jkings — Thu, 09 Jan 2014 18:07:03 -0000

Completely valid point about church and state.

It is not specific to native advertising though.

You could make the same argument about any form of advertising.

Re: In St. Louis, two news organizations are navigating the tricky path to a merger

jkings — Tue, 09 Jul 2013 21:44:08 -0000

What is the unmet need within the St. Louis community? Not a word in this article about what people there want.

Re: On Mobile, Google Now Allows You To Handwrite What You’re Searching For

jkings — Thu, 26 Jul 2012 18:16:42 -0000

Neat idea but it's going to take a lot more time to write out a query than typing one.

Re: Trend: Social Media Agencies Turn to Advertising

jkings — Mon, 16 Apr 2012 16:57:07 -0000

There are cases where a company's target audience may not necessarily desire long term engagement per se. And in those cases, paid amplification of earned media (especially earned media, not owned media) can be extremely effective in reaching those people.

This is especially the case when a company needs a high impact result with a very specific audience within a narrow time window. Say, reaching institutional investors around a major corporate event - M&A, earnings, crises, etc.

B2B companies should be looking at this trend closely since not all corporate stakeholders want the kind of engagement-heavy relationship we in the industry typically ascribe to consumers and brands.

Interesting post and comment thread, Jeremiah. Thanks for sparking the conversation.

Re: Nielsen discovers Generation C - Fortune Tech

jkings — Thu, 23 Feb 2012 14:00:36 -0000

Maybe it's just me but I'm missing the insight in this study.

Re: Where Did Nine Million Cable Subscribers Go?

jkings — Fri, 06 Jan 2012 15:08:10 -0000

Thanks for posting that link. Very interesting to see the rates. I would guess though that more people are watching ESPN than, say, Hallmark Channel. So that's less a matter of Hallmark viewers subsidizing sports junkies than simply one network commanding a higher broadcast rate because a bigger % of cable customers actually watch it.

You could debate the math but I doubt that cable fees would drop dramatically if ESPN walked away from a provider. But maybe someone close to this industry can describe what would happen.

Re: 10 Worst Sales Tactics of IT Outsourcing Companies

jkings — Thu, 05 Jan 2012 14:41:00 -0000

Very true. Being a buyer does not automatically mean you know what you're talking about.

Re: Your 2012 Marketing Plan: Tell Me What to Do

jkings — Thu, 05 Jan 2012 10:50:08 -0000

If people didn't respond to and buy from Deal Chicken it wouldn't exist.

One downside of the Web is that publishing and selling can be incredibly cheap so lots of crap emerges .... but consumers who either don't know better or are just information gluttons ultimately help to perpetuate that sort of stuff by clicking, buying, etc.

Completely agree with you, Mark, that good businesses help customers cut through complexity.

Just not sure its a vendor responsibility per se since sellers will just respond to whatever the marketplace bears whether it's content, coupons, news, etc.

Joseph

Re: CONTEST: Social Business or Social Bullshit?

jkings — Tue, 03 Jan 2012 12:03:25 -0000

Geoff - it's both. Trick question. The pros and cons you listed are all valid, not mutually exclusive.

Really though, this is a theoretical macro debate that's not terribly instructive until we start talking specific industries, companies, use cases, etc.

Joseph Kingsbury

Re: Gladwell vs. Shirky: A Year Later, Scoring the Debate Over Social-Media Revolutions

jkings — Thu, 29 Dec 2011 13:23:28 -0000

Instead of Gladwell vs. Shirky I'd rather hear @BillWasik 's view on a different angle here: what impact does social media have on global "traditional" media + overall visibility around these events, and does it somehow:

- increase a geopolitical fishbowl effect that galvanizes Western POV against the Mubaraks of the world
- embolden/help smaller movements to punch above their weight as a result of the fishbowl

And does any of that matter? I think it does but I'm sure people closer to this topic can better articulate.

Joseph Kingsbury

Re: [Infographic] 5 Scientifically Proven Ways to Get More Followers

jkings — Thu, 21 Apr 2011 15:53:54 -0000

A recent batch of good tweets helps. If someone takes 5 seconds to scan your profile and what you talk about, you want a good cross section of stuff so they don't have to dig (because they won't).

Re: Cisco's Flip Flop and (Mis)Managing the Obvious

jkings — Tue, 19 Apr 2011 14:36:54 -0000

I'm surprised too at how many people carry multiple devices. Blackberry seems a common thread for those people. Maybe a smaller tablet or bigger smartphone (say, 5-6 inch screens) could be a potential Goldilocks solution?

Re: Cisco's Flip Flop and (Mis)Managing the Obvious

jkings — Tue, 19 Apr 2011 14:12:49 -0000

I agree with Mark JF regarding the "good enough" factor. If Cisco looks at current trends and then projects its own position five years out, Flip is a niche product with a relatively small addressable market that is getting smaller. I don't think that adding other bells and whistles would help because the phone -- the one thing none of us leaves home without -- is at the center of that ecosystem.

I happen to love Flip products but realistically, that customer segment between "smartphone video's not good enough" and "don't quite need a real HD video camera" just looks too darn small.

Joe

Re: Why Sales Is Still Missing From Social CRM

jkings — Mon, 21 Mar 2011 17:24:16 -0000

Thanks for the insightful post, Umberto. You captured it – “Salespeople need to understand what’s in it for them.”

The B2B salesforce especially has been slow to adopt social media because it’s not always clear whether prospects are using it in meaningful ways. “Meaningful” indicators might include: a critical mass of prospects present in social media, actual usage (not just having LinkedIn/FB profiles), actual usage related to your subject matter, desire to consume relevant content/interact with people in social media environment, etc.

Even within the B2B category the picture will vary considerably depending on what you sell, your industry, target customer profile, potential universe of prospects, etc. I think salespeople need specificity and action oriented insights as opposed to broad swaths about social media adoption.

@jkingsbury

Re: Thsrs: The Shorter Thesaurus - Nicholas Jackson - Technology - The Atlantic

jkings — Wed, 09 Feb 2011 13:36:41 -0000

Fun concept but it gave me "awful" and "awing" as alternatives to "amazing."

Re: Why Vendors are Concerned About Android

jkings — Mon, 31 Jan 2011 13:59:01 -0000

We as consumers should be glad that vendors are worried about "stickiness." Also, stickiness as a result of innovation or an otherwise great experience is different than locking in a consumer through other means. Again, this is good for consumers.

Re: Double Barrel Phone – The HTC Incredible Droid and iPhone4 are the New MUST's for Entrepreneurs

jkings — Mon, 11 Oct 2010 10:14:29 -0000

Now we just need StockTwits on Android!!

Re: The Accident that BP Got Transparently Right

jkings — Sat, 03 Jul 2010 11:51:41 -0000

I agree that a transparency/visibility option will for some people serve as a security blanket of sorts. Clearly the new level of transparency thrust upon us all by digital technology is changing the meaning of trust. If parents track their kids via GPS on cell phones to ensure they are where they say, for instance, is that 'trust but verify' or simply 'verify?'

Re: A World Without Social Media: A World More Social?

jkings — Thu, 24 Jun 2010 10:28:09 -0000

Maria, enjoyed your post. To your point, the way we interact with these technologies seems increasingly more about documenting the experience than, well, experiencing the experience. That’s probably less a new behavioral trait than it is technology revealing it in unexpected ways. Also, I’m sure some Pavlovian expert out there has something to say about conditioned stimulus… we all think those @ replies and RTs feel good, right? Thanks again for the interesting post.

Joseph Kingsbury, Edelman, New York
twitter.com/jkingsbury

Re: The Accident that BP Got Transparently Right

jkings — Wed, 09 Jun 2010 17:33:26 -0000

Great post, Michael. I understand and fully support the need for transparency but I think we’re screwed if we're driven to a point where we feel the need to monitor our cars coming off production lines. Complete transparency is to some degree actually at odds with trust; if you get to see everything, what need is there to trust anything?

@jkingsbury

Re: Friday Five: Insights On The Future Of Retail Online

jkings — Fri, 04 Jun 2010 12:07:09 -0000

Very interesting study, thanks for sharing. The possibilities for better consumer experiences here are exciting. A couple others that jump out to me are a) more (and more types of) retail transactions happening inside Facebook and b) shopping through web-connected TVs. The latter, I think, may be the biggest game changer in retail for a long time.

Click-to-buy from the TV remote in response to both targeted ads and related peer recommendations in social spaces will seriously tear down barriers to purchasing. Can you say impulse shopping!?

Joseph Kingsbury

Re: Blackberry Gets Some Social Media Mojo

jkings — Sun, 11 Apr 2010 16:47:04 -0000

everyone's covered most of pros/cons of blackberry here in the comments, but as a longtime bb owner (curve(s), bold, storm2, tour), i'll throw out one more big con: RIM is slowly evolving, not innovating in exciting ways. every new handset is a slightly updated iteration of those before it, and each new OS seems to wow only those who appreciate the esoteric aspects of the platform. the look of the UI is tired, and the handsets are most certainly tired.

i'm not knocking the utility of bb overall, but i think the bb experience is just getting...boring.