Disqus - Latest Comments for jeremyhilton

Re: Piggy bank: Winter Park gastropub Ravenous Pig victim of armed robbery

jeremyhilton — Wed, 01 Oct 2014 15:02:27 -0000

I see that you removed the tag "pigsticking" from the article.

Did you consider that to be out-of-bounds? Some sort of statement here in the comments would be appreciated.

Re: Piggy bank: Winter Park gastropub Ravenous Pig victim of armed robbery

jeremyhilton — Tue, 30 Sep 2014 19:41:07 -0000

I have a feeling the backlash from this is just getting underway. Orlando is too small of a town for this type of insensitive garbage to not make waves.

Callous and stupid are terms that come to mind to describe this article. Any and all outrage directed to the author and the Orlando Weakly (yeah) are well deserved.

This is a life and death event that you're kidding with. Why is this article still up?

Re: The Forest Feast

jeremyhilton — Tue, 03 Jun 2014 20:28:26 -0000

I love the idea! I think working the blackberry further into the drink would produce fantastic results. Perhaps infusing the Campari with blackberries?

Re: Brands Face Legal Land Mines When it Comes to Social

jeremyhilton — Tue, 18 Feb 2014 11:13:37 -0000

I get the slippery slope of using copyrighted images without express permission, however, I'm going to disagree with your assertion that Arby's took a risk. They simply tweeted a question to Pharrell. Because his name is also his Twitter handle it is impossible to message Pharrell without using "Pharrell".

Re: Grow Your Email List with this Simple Twitter Hack

jeremyhilton — Mon, 02 Dec 2013 14:25:33 -0000

I thought Twitter Lead Generation Cards are only available to folks with an ad account. Has this changed?

Re: A Portfolio Incubator: The Real-World Catch-22 Killer — Justice Mitchell - Social, Content & Creative Professional

jeremyhilton — Mon, 28 Oct 2013 11:11:43 -0000

I'm not so sure that offering this as a service to non-profits would be limiting. My agency does a yearly project for a non-profit and open up a nomination/voting campaign for sourcing potential partners. The number of non-profits out there who need assistance is huge and their needs are varied (anywhere from basic creative work to full strategy to campaigns around specific events). As an upside -- which is often overlooked when talking about non-profits -- many of them have board members who are well established, often at C-level positions in Fortune 1000 brands.

Re: Analyst: Facebook’s Advertising Looks More Like Spam - AllFacebook

jeremyhilton — Tue, 26 Mar 2013 16:07:26 -0000

As an advertiser, the audience response to suggested posts is often negative. We run ad campaigns on behalf of brands, targeting both current fans, friends of fans and unconnected users based on interests. We've received numerous nasty comments and emails from "recipients" screaming SPAM and asking to be removed from our "list" -- people are simply pissed off with the new ad format.

Re: Fanta Ask Fans to Find Characters Hidden in Their Facebook Timeline

jeremyhilton — Mon, 19 Mar 2012 17:33:41 -0000

@Rio - The Fanta activity doesn't qualify as a promotion (contest, competition or sweepstakes) per FB rules.

Re: What MindComet Does “At a Glance”

jeremyhilton — Thu, 17 Nov 2011 15:19:20 -0000

I pulled them from the copy of our index page and the Who We Are and What We Do sections of MindComet.com. For alot of folks, our Website is the first introduction they have to MindComet. Thankfully, this word cloud lined up with the impression we want to give our site visitors.

Re: The Right Content Strategy Tools Create Better Content

jeremyhilton — Thu, 17 Nov 2011 14:46:23 -0000

Thank you for the great post. Keeping an audit trail of social communications is the really unsexy part of community management...until you realize the power that lies within it.

In addition to the basics (date posted, headline, content description and author), we keep performance metrics for each content item. For tweets we grab the total number of replies and retweets. For Facebook posts, we're recording things like total reach, total impressions, number of shares, number of likes and number of comments. All of this is done approx 72 hours after the content is posted.

With this type of meta information recorded, it's really easy to analyze the performance of your content. We can easily see how different types of content perform, how does our content perform at certain times and days of the week, etc.

Re: SXSW 2012 - How to Find & Keep the Average Mom for Your Site

jeremyhilton — Thu, 18 Aug 2011 17:18:35 -0000

Digital-moms are key, if not the top, influencers in most household purchasing decisions. I'm happy to see you tackling this topic! You have my vote.

Re: SXSW 2012 - Facebook Marketing Tactic: Giving Away Free Sh*t

jeremyhilton — Thu, 18 Aug 2011 16:51:20 -0000

Thanks for the vote of confidence Bryan!

Re: Capitalizing on the Backroom Space of MindComet :: MindComet :: CakePlow.com

jeremyhilton — Wed, 13 Apr 2011 15:09:37 -0000

Ok, you're not doing the media room any justice by calling it a "multipurpose" room.

Let's be real - Posters of Luke Skywalker and Chuck Norris plus a blazing sound system clearly make it the MEDIA TEAM CLUBHOUSE!

Re: Harvard Business Review Is DEAD Wrong About Opt-Out

jeremyhilton — Fri, 09 Apr 2010 11:01:56 -0000

I don't like his proposed "opt-out" policy at all and for one simple reason - I have other things I need to be doing (like billable work) besides spending time "opting out" of email lists I didn't originally opt-in to!

Also please consider this: Widely adopted policies on the Web change user behavior. It's kind of like logos on websites being links to the homepage; most people know to use this quick shortcut because it's a widely adopted practice. So, there's an inherent danger with the "opt-out" method, in that if it becomes standard practice, then users will learn to blindly click unsubscribe links.

Why is this dangerous and what would happen?

Simple. Abuse by spammers through setting up blackhat "opt-out" links in forged emails that will serve to validate/verify email addresses in their lists or send you to websites that can infect PCs with Malware, etc.

Spammers already engage in this practice, but to what degree of success, I'm not sure. However, if the behavior of people shifts towards blindly opting-out, you can be sure that their success rate WILL increase.

Does this make sense?

Re: Just Married: Groom Changes Facebook Relationship Status at the Altar [VIDEO]

jeremyhilton — Tue, 01 Dec 2009 19:55:22 -0000

It's pretty obvious that his goal was to create viral video content... looks like it worked.

Re: Enough Is Enough

jeremyhilton — Mon, 16 Nov 2009 10:14:38 -0000

Scott,

I agree, these DMs are frustrating and, without a doubt, diminish the experience and benefits of using Twitter.

What I have found, however, is that this is not primarily a problem with reciprocity. This is a problem with the ubiquitous 3rd party "Twitter app" that requires authentication. In fact, I've received the same spam DMs as you, but from trusted users who it turns out were the victims of a phishing attack. Six months ago, disclosing your user/pass was the norm, now it's a no-no outside of Twitter's oAuth interface. Unfortunately, users haven't caught up with this practice and we're feeling the effects.

Re: Email Marketing Strives to Compete with Social Media

jeremyhilton — Tue, 13 Oct 2009 18:29:45 -0000

Social Media isn't a quick fix for an ailing email marketing program... bringing on a consultant or agency, that specializes in, and has proven their capabilities in email marketing is how you fix an ailing email marketing program.

Email is just too powerful to drop from the mix, in fact, email still drives more online conversions that other online media.

http://blog.exacttarget.com...

Re: Enough With The Social Media Guru Attacks

jeremyhilton — Wed, 07 Oct 2009 20:16:39 -0000

"Dress for the job you want, not for the one you have." That attitude is a key ingredient for MANY successful people.

Sadly, these "attacks" have come off as condescending when that probably wasn't the intention.

Re: Starting Your Social Media Case

jeremyhilton — Wed, 07 Oct 2009 20:00:31 -0000

Many key stakeholders don't even use social media casually, so selling them the business value of social media is a bit like selling cake to a person who's never eaten before.

I think that education is a key ingredient in warming up the organization to social media. How about implementing a reverse mentorship program? Pair decision makers, who don't "get" social yet, with younger team members and show them the ropes.

Re: MindComet :: CakePlow.com

jeremyhilton — Wed, 07 Oct 2009 15:39:34 -0000

I've seen a few body plows in my day and that was the most intense! Way to go Ted!

Re: Is Seth Godin Holding Brands Hostage?

jeremyhilton — Thu, 24 Sep 2009 10:23:44 -0000

This project could be doomed from the start as keyword based aggregates are ripe for exploitation by spammers. And if as predicted, Mr. Godin works his marketing magic and works these feeds to the tops of the SERPs, then it will be no time before they're targeted and rendered useless by non-relevant noise (just like Twitter's Trending Topics).

Re: The URL Shorteners that will get you the Most (or Least) ReTweets

jeremyhilton — Wed, 26 Aug 2009 12:26:50 -0000

You've essentially made the case that the link shortener used by the original author is a factor in whether that update is subsequently retweeted or not. I don't buy it. There must be something else going on here.

In your calculations did you account for messages that were inherently unretweetable -- those messages that were very close to the 140 character limit when originally authored? I would suspect that your sampling of 2 million tweets should be limited to messages somewhere under 120 characters.

Also, over what period of time were your 30 million retweets and 2 million tweets authored?

I look to your Science of ReTweets presentation that states that 1.44% of tweets are retweets. However, a similar study by Pear Analytics reports that in August of 2009, 8.7% of tweets were retweets. This is a pretty significant variance.

http://www.emarketer.com/Ar...

Re: ASK: 8 tips for successfully working with your legal team

jeremyhilton — Wed, 12 Aug 2009 15:51:00 -0000

Thanks for reposting this!

Fear of engaging legal is a huge hurdle for corporate marketers looking to build online communities and an even bigger hurdle for the agencies they engage. It has killed more than one project for us.

This topic is inadequately covered by most of the blogging social media consultants out there. Thanks again.

Re: Twitter Advertising on Facebook? No Thanks

jeremyhilton — Wed, 12 Aug 2009 15:43:14 -0000

Too gray of a TOS update. Really vague and could potentially allow for status updates, besides Spon Tweets and Spon conversations, to be classified as commercial.

If I post to social media as part of my job, is that commercial? Technically I'm getting paid for posting.

If I'm a consultant and I'm talking about social media in hopes of attracting new clients, is that commercial? Technically, I'm using Facebook to build business relationships.

Re: Dear ESPN- You’re Doing it Wrong

jeremyhilton — Wed, 05 Aug 2009 17:52:45 -0000

Here's an example of a Florida sports broadcaster/writer who's doing it right. Whit Watson, Fox Sports Florida personality, posts a healthy blend of sports and non-sports related content on Twitter (@whitwatson). ESPN, it can be done and your competitors are doing it.

These are the types of policies we see when attorneys get involved in social media strategy. What a shame.