Disqus - Latest Comments for jasonzhanjia

Re: Infographic of Social Media Equivalents in China

Jason Zhan Jia — Thu, 02 Sep 2010 00:09:15 -0000

a big missing is QQ's Qzone. It is the largest Chinese social networking site although contains a lot of inactive users.

other else:

LBS: Sifang.com is actually the largest, although Jiepang much better markets itself.
Video Sharing: Ku6.com which just IPO and Baidu's Qiyi.com (more like Hulu)
Photo Sharing: Yupoo.com is the No.1
IM: never forget China Mobile's Fetion
Groupon: Lashou.com and Nuomi.com
Blog: Blogbus.com

Re: Infographic of Social Media Equivalents in China

Jason Zhan Jia — Wed, 01 Sep 2010 23:55:04 -0000

Hi Kai, long time no see.

Actually Renren belongs to Oak Pacific and Sina owns a significant amount of shares in Kaixin001. It's still the world of internet empires :(

Hope Jiepang goes well and never be like "Fanfou".

Re: Why luxury brands are forced to engage on Chinese social media (even when they don’t make money)

Jason Zhan Jia — Thu, 19 Aug 2010 00:20:28 -0000

Hi Tim,

Some of my POV on "Luxury Brand x Social Media in China".

Firstly, yes we Chinese don't have PayPal, but AliPay is extremely popular here. A recent Nielsen report shows Chinese people do online shopping most among the APAC. So, I cannot agree with you about "week e-commerce" in China.

Secondly, if you have a chance to talk to a luxury brand, you will find the key concern of doing e-commerce & social media in China for luxury brands is the balance between "luxury image (a.k.a distance)" and "engagement".

If you engage with mass consumers on an active level, you are NOT a luxury brand anymore. Especially on a SNS platform which full of (relatively) low-education and low-income people.

Re: Leaving Razorfish and joining PepsiCo

Jason Zhan Jia — Thu, 17 Jun 2010 07:08:49 -0000

Congratulations Shiv for the move!

Jason from RF China

Re: China: Internet kills TV, papers and radio

Jason Zhan Jia — Wed, 19 May 2010 04:38:55 -0000

Not sure whether the time spending on Internet are all from PCs or both PCs & Mobile Phones. Anyway, the data indicates mobile is a strong channel for youth market in the low tier cities and rural areas. I also saw some similar findings recently.

Re: Group Purchasing: The next big idea in social commerce has to be more than a deal a day

Jason Zhan Jia — Wed, 28 Apr 2010 08:42:53 -0000

Such group purchase on social networks has been popular in China for several years. Is it still new in US?

Re: Twitter Notebook

Jason Zhan Jia — Mon, 05 Apr 2010 08:34:15 -0000

Hi Laura, I checked their website. It seems the Twitter Notebook has already been out of stock for a while.

Re: Chinese Internet Trends in The Past Six Months

Jason Zhan Jia — Thu, 24 Sep 2009 01:12:51 -0000

Thanks Violet. Look forward to more great research and insight from you guys.

Re: The First Official Brand Account On Kaixin001: MINI

Jason Zhan Jia — Sun, 30 Aug 2009 07:22:36 -0000

Hi Rogier, I am not quite sure about the traffic drivers.

What I know is that Kaixin001 and/or Agency have a lot of "viral accounts" which have thousands of followers, these accounts are like influencers.

Of course, the gift mechanism (esp. it is free) is another key element. In addition, I think the virtual MINI gifts derive from the success of the massive popular "Parking War" application.

Re: Neutrogena’s SunStopper Campaign Have to Be Stopped in China?

Jason Zhan Jia — Tue, 28 Jul 2009 02:51:08 -0000

Just check out Zuosa, it is available right now. But it did be blocked last week.

Re: Neutrogena’s SunStopper Campaign Have to Be Stopped in China?

Jason Zhan Jia — Mon, 27 Jul 2009 05:53:45 -0000

Hi buddy,

Thanks so much for your interests and comments here. Cool thoughts.

As I said, "from a strategy perspective", the Sunstopper campaign is great. It utilizes a good opportunity, and it tries to connect with popular social media sites.

You perspective is:
{China social media} --> sunstopper.sg <-- {English social media}

Of course, the campaign minisite is well designed. It integrates the information from various social media sites and it won't be "harmonized". This is a traditional "one-way communication" digital marketing approach (traffic, microsite, content).

My perspective is (see the difference from yours :)
{China social media} <--> sunstopper.sg <--> {English social media}

I believe DDB has such perspective as well. Campaign microsite is just a integration platform. Consumers check out the site, then generate their own content and interact with each other on social media sites. At the same time, the microsite can associate and highlight all these user-generated interactive content.

If you agree with me on it, hope you can understand what I mean "fail". Current situation is:
{China social media} --> sunstopper.sg <--> {English social media}

"It was unfortunate that during the campaign, some of the china social media sites were harmonised". This is not ture. Facebook and most microblogging sites including Zuosa have been blocked for a period of time. That's the problem of campaign execution. Why not open a group on Kaixin001.com and a microblogging account on Taotao.com?

We are marketers, we are not teachers. Great idea needs great execution to make it happen.

Re: The “Green Dam Girl” – Netizens Spoof the Censorship Software

Jason Zhan Jia — Sun, 05 Jul 2009 21:12:00 -0000

Hi RX-68, thank you very much for your input. I have fine-turned the title based on your comment.

By the way, I believe the original "OTAKU girl" is more pure, but the "Green Dam girl" is not just for fun. It is more about spoof + abuse. Its Chinese name is "绿坝娘 (lǜ bà niáng)“. The "娘 (niáng)“ here is more vulgar and negative.