Disqus - Latest Comments for jackiepeters

Re: Buzzstream: A contact manager for PR people (and bloggers?)

Jackie Peters — Tue, 09 Jun 2009 14:47:18 -0000

This looks awesome, can't wait to check it out!

Re: What are you wearing?

Jackie Peters — Tue, 28 Apr 2009 11:44:23 -0000

Seems like it would be a really great feature to have within another product, but I think you're right about it not having enough of an audience to sustain it on it's own.

Re: My New Sweetcron Theme › Jackie Peters Lifestream

Jackie Peters — Mon, 15 Dec 2008 20:32:05 -0000

Testing comments out here on my Lifestream

Re: Cafe-Shaped Conversations

Jackie Peters — Sat, 29 Nov 2008 16:17:41 -0000

Chris, I love your insight!

While I agree: the big guys aren't set up to play in this arena, I think they are going to have to learn how to.

More and more attention is being shifted from mass/traditional media to the social web. People are watching less TV and spending more time watching online videos. People are reading fewer newspapers and reading more blogs. As communities, audiences and people's attention become increasingly fragmented and granular, it will be essential for big brands to learn how to break things down into smaller pieces that are digestible among the democratized landscape of the social web.

Given all of the research that tells us WOM from friends and family is the most trusted source of information, and the ability of the social web to amplify word of mouth exponentially, it's a lucrative nut for large and small brands alike to crack. There tons plenty examples of big brands that have leveraged social media effectively: Legos, Dell, P&G, Blendtec, Mini to name a few. I think, as many here in the comments have suggested, social media is still in it's infancy, and we are just beginning to understand what works.

There are also economic benefits for larger organizations. Sure, it takes more time and more planning to break marketing down into smaller pieces for smaller audiences/communities, but it's still hands-down less expensive than more traditional means that include pricey ad buys and enormous production budgets.

Re: The Me Game

Jackie Peters — Thu, 25 Sep 2008 11:25:42 -0000

Great post Chris

One of the trickiest parts of meeting people in social settings is making that great personal connection that will convince people that you’re genuine, interesting, capable, and someone you want to be around. If you add to this the desire for other people to want to do business with you in the future, it gets even harder.

I think you said it right here in the beginning, and here's the thing; if you're not genuine, interesting, capable, someone people want to be around or someone that the person might want to do business with, then it's going to be pretty difficult to "convince" anyone that you are. And if you do, then you're not being genuine, right?

That said, let's assume you are all, or at least some of those things. I find that building relationships is best done in one of two ways - through meaningful conversations or through an introduction by a third party. Most of the meaningful connections I've made at events are with people who I happened to engage in lengthier conversations with. When you've had a real conversation with someone, beyond just a hand shake, there are associations formed between your name, your face, and the topic of conversation. I meet a lot of people and I often find it difficult to remember all of the names, and even faces often escape me. But if I've had a conversation with someone about something I care about I will remember them every single time.

Also, what you said about a social wingman is so true. That's invaluable. Just as word of mouth is the #1 factor in decision making for purchase consideration, I believe that's the case in most situations. If I'm introduced to someone via another person who's opinion I trust, they are automatically elevated to a certain level of quality in my mind. And likewise, if I'm introduced via a third party to someone I find the quality of the interaction is usually greater.

I think making sure to extend the relationship both during and after the event is equally important. If you have an interesting conversation with someone, show them you value them by following them then and there on Twitter from your phone, and when you get back make sure you add the people you're interested in maintaining relationships with on the appropriate networking site, if you're taking photos upload and tag them, or follow up via email. I find the value of relationships increases exponentially by maintaining them as they shift from online to offline.

Re: Innovate, Iterate or Obliterate

Jackie Peters — Mon, 08 Sep 2008 13:06:31 -0000

Great post Brooks. Lately I've been wondering if it's a matter of crossing the chasm at all, in most cases I think it's more a matter of realizing that these are not technology companies, at least not in most cases. So starting with early adopters won't necessarily get you any closer to a mass market. If anything, it might take you in the wrong direction.

Re: The “gold standard” of recent startups

Jackie Peters — Mon, 08 Sep 2008 12:30:10 -0000

Robert,

I absolutely agree with your recent stance on startups. I think we're all stuck in the echo-chamber, and many startups and young entrepreneurs are getting caught up in the hype. The question is: is it a matter of crossing the chasm, or escaping the echo chamber? In Moore's crossing the chasm, he suggests that technology companies need to figure out how to cross the chasm between early adopters and mass markets. We have to remember that early adopters are a teeny tiny portion of the population. We have to remember also that out of the teeny tiny population, there may be precious few who are at all representative of your mass market. We also have to remember that most of these companies aren't technology companies at all, they are simply building products using technology. In fact, in most cases, the more you position yourself as a tech company, the more you alienate yourself from most mass markets. It's like saying Toyota is a steel company. No, their cars are made of steel, but they are a car company. So, I'd like to posit that rather than starting with early adopters (ie: those within the echo chamber) - these companies need to do everything, from the napkin phase, to product development, to their marketing strategies for their market. This means escaping the echo chamber and getting to the bottom of what's really important for the people who will ultimately make their companies successful.

I touched on this recently in this post: http://blog.heavybagmedia.c...

And I plan on continuing to post on the matter, collect research and hopefully provide some useful information to help young companies succeed.

Re: How Content Marketing Will Shake the Tree

Jackie Peters — Wed, 06 Aug 2008 23:56:09 -0000

Great post Chris. I think content marketing, or it's cousin, branded entertainment, play a huge role in helping to build brand and relationships. I've always been of the opinion that the most effective marketing is content that people choose to experience. When people make a conscious decision to interact with your brand, be it for a purchase or simply an experience, it means your brand is now close to mind when the same person comes to another point of consideration, including purchase.

I just dug up this article I wrote a couple of years ago, of course my views have shifted a bit since then, as has the landscape, but it definitely echoes your sentiments here, and makes me think it's time to update and expand on the subject: http://blog.heavybagmedia.c...

Re: I Failed

Jackie Peters — Mon, 04 Aug 2008 19:27:09 -0000

Andrew, what you've done for the community here in LA is nothing short of amazing. You were one of the first on the scene getting things going. One thing I've learned about the startup world is that sometimes it's necessary to be flexible and change directions, sometimes drastically, in response to the needs of the market you are serving. Failure, no. Different from the original vision? Probably. Successful or not? Maybe too soon to tell!

Re: Social Networks, Bringing Us Together or Keeping Us Apart?

Jackie Peters — Fri, 13 Jun 2008 17:38:53 -0000

Hi Jacob,

Nice post. I've had a few conversations on this topic lately. I can only speak for myself personally. I have hands down made many more "real world" friendships through social channels than I ever would have without them. I can say that as an absolute fact. And, not only that, but my real world relationships grow and cement as a result of interactions I have through social networks.

I view the social web as an extension of the real world, what makes it any less real? I've participated in so many social discussions, innovations and conversations that have had a positive impact on my life and others both online and off.

Re: The Anti-Social Media

Jackie Peters — Sun, 18 May 2008 00:20:02 -0000

I think, as with any form of media, the audience gets to decide what is quality content and what is not. I often disagree with popular opinion. But what we have here is democratization of content. I think that's a better scenario than allowing an elitte few to speak on behalf of the masses.

Re: When not talking about Twitter, what do you do in life?

Jackie Peters — Sat, 10 May 2008 19:15:22 -0000

I ride motorcycles and practice yoga, when I'm not too busy chattering about web geek stuff or working, which is rare these days.