http://disqus.com/by/insuranceblog/enThu, 20 Aug 2009 10:21:08 -0000http://blog.arhg.net/2009/08/confused-and-gio-compario.html#comment-15129313<p>It's definitely a "me too" campaign. But it's cheap and it will work. I'd love to see some more originality in marketing campaigns but when you're talking about insurance it can be hard!</p>insuranceblogThu, 20 Aug 2009 10:21:08 -0000http://blog.arhg.net/2009/08/confused-and-gio-compario.html#comment-15119458<p>GoCompare are sticking with what works. The great team that created the red phone, the esure mouse and sheila's wheels have come up with <a href="http://www.insiders-view.co.uk/gio-compario-is-gocompare-advert/00574" rel="nofollow noopener" target="_blank" title="http://www.insiders-view.co.uk/gio-compario-is-gocompare-advert/00574">gio compario the opera singer</a>.</p><p>It's good to see a bit of humour in the marketplace but as you say Andrew, it doesn't take long for Confused to get in on the business action just like they did with the <a href="http://www.insiders-view.co.uk/confused-meerkat-insurance/00243" rel="nofollow noopener" target="_blank" title="http://www.insiders-view.co.uk/confused-meerkat-insurance/00243">Aleksandr the meerkat google ads</a></p><p>George<br>Insiders View</p>insuranceblogThu, 20 Aug 2009 05:25:25 -0000