Disqus - Latest Comments for incitrio

Re: Why Brands Should Be Wary of Animated GIFs

Angela Hill, Incitrio — Wed, 09 Jul 2014 14:29:21 -0000

GIFs are still a great way to create worthy content for a website or in email marketing. Twitter agrees too, as they added GIF capabilities to their social media platform. http://bit.ly/1jfvhGL

Re: Stop trashing Millennials; they like music more than you ever did

Angela Hill, Incitrio — Wed, 09 Jul 2014 13:50:58 -0000

Marketers are also starting to realize that millennials do in fact love music. Brand sponsorship opportunities are driving a lot of revenue at music festivals as they have become a very effective way to reach music loving millennials. http://bit.ly/1zpNmMo

Re: Marketing at Music Festivals: Playing to the Millennial Crowd

Angela Hill, Incitrio — Wed, 09 Jul 2014 13:47:21 -0000

The importance of music to millennials gives marketers a great medium to reach millennials. With the ever-increasing popularity of music festivals, brand sponsorships have become a hot commodity. http://bit.ly/1zpNmMo

Re: Can Millennials Save Jazz?

Angela Hill, Incitrio — Wed, 09 Jul 2014 13:22:18 -0000

Millennials still have a passion for music, so they most certainly could save Jazz. Apple revolutionized the portable music player, which has helped more people stay connected to their musical likings. http://bit.ly/1zpNmMo

Re: Google Panda Update Leads To Death Of Yahoo Product

Angela Hill, Incitrio — Wed, 09 Jul 2014 12:57:51 -0000

Google's Panda update still benefits yahoo by forcing "spring cleaning." The Panda 4.0 will encourage websites to publish worthwhile content. http://bit.ly/UNwWhi

Re: Selling the C-Level: 7 Content Marketing Myths Debunked

Angela Hill, Incitrio — Thu, 26 Jun 2014 18:03:44 -0000

Content marketing isn't just for younger, tech-savvy generations. If the content aligns with the company, it will reach the correct target. http://bit.ly/1lSY87S

Re: 10 Rules for Choosing the Perfect Typeface

Angela Hill, Incitrio — Tue, 10 Jun 2014 13:53:26 -0000

These rules are very accurate and should be used more by marketers. When attempting to create a
specific marketing message, different typefaces affect how the message is
perceived by the viewer. Marketers should always consider typeface when
branding. http://bit.ly/1qoHmO8

Re: 7 Ways to Rebrand Yourself for Success

Angela Hill, Incitrio — Tue, 03 Sep 2013 20:37:52 -0000

The most important thing to remember is that when you go to reposition yourself and your skill set in an interview, you are interviewing your prospective employer as much as they are interviewing you. It's equal parts skill and personality aka "culture fit."

Don't settle for less. Find a workplace where your style and passion will align with your team members and your job satisfaction is sure to skyrocket.

Re: Are You Asking for Enough? Comments

Angela Hill, Incitrio — Tue, 20 Aug 2013 12:43:58 -0000

This is a tough one. We are so often told that what we want to charge is too high. The secret is staying steadfast in your belief of your true value and finding those clients who value and appreciate what you can provide. So, next time someone tells you that your rates are too high, just remember: They were never your ideal client to start, so you never "lost" that business. Instead, you created the space you needed to work with your true ideal client.

Re: 7 Ways to Rebrand Yourself for Success

Angela Hill, Incitrio — Tue, 20 Aug 2013 12:40:57 -0000

The secret to effective branding is: transparency, authenticity, and integrity. The author alludes to "reality" based perception, but it's deeper than that. You must truly emphasize your strengths as a personal brand and tie that into all aspects of your being, manner, dress, and how you communicate (both verbally and in writing). When you have true alignment built upon your core values, then you have a brand platform on which to build upon and grow.

Re: 4 Business Lessons I Learned from my Mechanic 0 Comments

Angela Hill, Incitrio — Tue, 13 Aug 2013 14:51:28 -0000

My most important takeaway from owning my own business is that you must overcommunicate rather than assume everyone is speaking the same language. So many problems can be avoided up front by making sure everyone is on the same page BEFORE you move forward with a project.

Re: 7-Eleven Toasts July 11 With Slurpees and Digital Content

Angela Hill, Incitrio — Fri, 12 Jul 2013 14:49:36 -0000

Great work on this campaign. #7-Eleven is a fun brand and it's nice to see they aren't taking themselves too seriously for their anniversary. Even older brands can still have a good time. Go #slurpeedance!

Also, love the video below from @jenkstars. They did a great job!! Now, they just need their video to #trend. Maybe a little #video #seeding campaign, while it's still early enough to trend on #YouTube???

Re: 8 Ideas for Using Social Media Content in Emails

Angela Hill, Incitrio — Fri, 12 Jul 2013 14:27:03 -0000

Great suggestions. Love the use of white-hat methodology in your recommendations. You can be successful as a marketer, doing it the "right" way.

Also, consider post event recaps to build buzz around the most recent event and create word-of-mouth excitement for your next event. Nothing better, than a "wish you were" here message filled with fun photos.

I'm a big fan of "newsjacking" and there are definitely some bonuses to be gained from tapping into a trending story to give your point of view. Just be careful that the topic can be properly aligned with your brand and that your opinion is not too controversial otherwise you'll be dealing with a social media tornado of negative WOM.

Re: How Do You Convert Free Trial Users?

Angela Hill, Incitrio — Mon, 08 Jul 2013 16:56:21 -0000

Thanks, NatalieIssa. I couldn't agree more. Engage and convert are essential. Without it, we're just pushing messaging hoping that someone likes it. With it, we finally have ROI for online marketing to demonstrate to sales/ops that what we're doing is working and creating real benefit, value, and positive revenue impact.

Re: Scientists Say They Can Predict Buzz Based on Brain Activity

Angela Hill, Incitrio — Mon, 08 Jul 2013 16:53:36 -0000

This is a perfect tie-in to Malcolm Gladwell's original concept of "connectors." As a species, we inherently want to connect others with items/information that contain positive value. In fact, we can go as far back as the origination of the concept of "karma" to appreciate that this universal desire to benefit others and be of service is hard-wired into our nature. Perhaps, one might argue that the reptilian or "cave man" portion of our brain has more than just a "fight or flight" instinct. We could even take it one step further and advocate that the "golden rule" of treating others in a positive manner is just part of our cave man instinct to protect and promote the well-being of the cave/family/society/etc.

Re: How Do You Convert Free Trial Users?

Angela Hill, Incitrio — Mon, 01 Jul 2013 17:39:58 -0000

4. Communicate and Engage. They're already filling out a form, why not plug that newly found email into a "drip campaign" where you push out relevant content such as: tips for using your new SAAS, links to helpful tutorial videos, and links to forums so that you can ensure they maximize their free trial usage. Then, plug them into a follow up phone call from your sales team where they'll have a much more intelligent conversation about how to make the most of your software, rather than how does it work or have they used it yet.

Re: What social media should your business use?

Angela Hill, Incitrio — Wed, 12 Dec 2012 19:08:23 -0000

Social media of all kinds has made a huge impact in marketing this year. Take a look at this article for how to correctly use Twitter for business purposes.

http://www.incitrio.com/blo...

Re: Facebook Friends-Of-Fans’ Information Is Key For Marketing - AllFacebook

Angela Hill, Incitrio — Wed, 26 Sep 2012 11:56:49 -0000

What is missing from this article is a deeper explanation regarding the sophisticated analytics Facebook is capable of providing to brands and advertisers. The amount of information you can now glean from a campaign is so much more robust and interesting than that of a traditional Google Adwords campaign. And, for a lot less up front work! In some ways, Facebook has it right. It is far better to promote brands to users based on demographics and interests than to employ a one-size-fits-all select-yourself approach the way Google does.

Re: The World's Most Valuable and Fastest Growing Brands - Atlantic Mobile

Angela Hill, Incitrio — Sun, 15 May 2011 12:35:15 -0000

Historically, I think Apple has done a really great job in terms of external branding. Recently, I was disappointed by my experience at the Apple store when I learned they changed the "business program."

This was my email to their business team after they requested feedback on my most recent purchase at the Apple store:

The Mac Mini is the 12th computer I have purchased in my career lifetime. I was very disappointed to learn that I now have to spend $5k to get a business discount. AND, that the $5k credit only is for the past 12 months of purchases. It felt as though Apple really didn't appreciate my 15+ years of brand loyalty.

This was the business teams' email to me:

Thank you for your loyalty over the years. I am sorry that the business discount may not be available to you but it is the program we have in place right now. Either way, the business team is not primarily here to provide discounts but to more be relationship managers for you -- someone to come ask questions to when you need assistance.

Anything sound wrong here to you? Something's missing in terms of understanding and appreciating customer loyalty. Do you really want to completely dismiss a customer of over 15 years?

Re: Put Your Party Hat On: TapHunter 2nd Anniversary

Angela Hill, Incitrio — Thu, 12 May 2011 19:19:52 -0000

If anyone knows how to do beer marketing and app development the right way, it's definitely the folks at TapHunter. I'm looking forward to toasting their continued success and chatting it up with fellow beer aficionados.

Re: The New LinkedIn Platform: Help Build the Professional Web

Angela Hill, Incitrio — Mon, 11 Apr 2011 15:54:36 -0000

If this works the way it is meant to, Linkedin could finally give Facebook a real run for their money in the online authentication and integration game.

Re: How Google Cost Me $4 Million

Angela Hill, Incitrio — Thu, 02 Sep 2010 16:53:28 -0000

After reading all of the comments on this article, I'm honestly not sure what to think. It's very scary to think of Google as the "big brother." But, I do completely agree that when you're honest and use "white hat" or "can-spam compliant" methodologies, you get better results...in the long term.

I run into clients all the time who want to cheat the system and don't understand the penalties for taking the short cut. I am always pushing for them to make the right choice and refusing to use grey hat or black hat methods, which ends up frustrating them as they want the quick fix.

As an agency where you're primary objective is to get results and make your clients happy, I can definitely see how other agencies might fall off the righteous path in the hopes of maintaining the client relationship. However, past experience shows me that when you do things the right way, it always generates the best results for everyone in the end.

Angela Hill, President/Creative Director
INCITRIO | fresh integrated marketing begins here
http://www.incitrio.com

Re: The Art of Momentum: Why Your Ideas Need Speed

Angela Hill, Incitrio — Wed, 01 Sep 2010 16:30:24 -0000

I really enjoyed this article, great job. Your thinking is also synonymous with Jim Collins' Good to Great concept of Momentum as well, where companies that became incredibly successful had unifying factors...and one of them was momentum. It's a lot easier to stay focused on your end goal whether it's successful creative, sales goals or business transformation, when you stay focused and keep the momentum going.

Angela Hill, President & Creative Director
INCITRIO | where global brands start fresh
http://www.incitrio.com

Re: Thread

Angela Hill, Incitrio — Fri, 27 Aug 2010 10:32:16 -0000

Personally, I prefer quality over quantity. If you focus your efforts on 6-10 really strong contacts and develop loyal, trusting relationships, you can network your way out to a connection of 5,000 without needing to maintain the pretense of having a strong relationship with each one. It's just not possible (without sacrificing your work/life/family balance) to maintain that pace long term...and it's not healthy for you either.

That's why I love the power of social media. I can meet 2nd-tier contacts and communicate with them in a manner that is preferable to them while maintaining my integrity and authenticity. So, if/when it ever becomes time to move them up into my "Circle of 10" group, it can be done in an honest and genuine manner. Which gets you a lot better results than just exchanging favors.

Angela Hill, President
INCITRIO | fresh social branding starts here
http://www.incitrio.com

Re: How Polycom’s Social Media Strategy has evolved to incorporate Investor Relations

Angela Hill, Incitrio — Wed, 18 Aug 2010 11:30:22 -0000

What a wonderful article! This is just a sign of things to come. Today's corporations need to control the messaging out there around their brand and find new ways to communicate re: IR, as well as enhance their customer service offerings.

This article on @Polycom simply demonstrates the power of embracing a new technology with intelligence and conviction. In the future, social media will become a new way of doing business. It's wonderful to see Polycom leading the way. There is much we can learn from them.