Disqus - Latest Comments for holycowmarkh

Re: Happiness is a Choice You Make - Only Dead Fish

holycowmarkh — Mon, 19 Mar 2018 07:59:40 -0000

Very nice sentiment. Helps to remember this sometimes. Thanks Neil

Re: Google Firestarters 25 - Patterns of Behaviour - Only Dead Fish

holycowmarkh — Thu, 07 Sep 2017 12:18:17 -0000

Looks fab as always Neil - wish I could have been there!

Re: The Purpose of Life - Only Dead Fish

holycowmarkh — Tue, 25 Jul 2017 14:51:40 -0000

Well met - two things that I have learned the hard way Neil is that a life lived for tomorrow makes for a shitty day today and there is no 'perfect life state' worth chasing - there is only 'now'. I love this from Alan Watts:
"If we thought of life by analogy with a journey, with a pilgrimage, which had a serious purpose at that end, and the thing was to get to that thing at that end. Success, or whatever it is, or maybe heaven after you’re dead.

But we missed the point the whole way along.

It was a musical thing, and you were supposed to sing or to dance while the music was being played."

Dance on...

Re: On Blogging - Only Dead Fish

holycowmarkh — Tue, 03 Jan 2017 11:16:22 -0000

Those were the days Neil 'sighs'... keep up the great work in 2017.

Best

Mark

Re: Wave goodbye to the linear buying process

holycowmarkh — Fri, 26 Sep 2014 04:36:30 -0000

Nice one - totally agree - the funnel never really existed - its merely a marketing construct. Sales in many cases are more like snakes and ladders with purchases dropping out at multiple stages.

Re: Is All TV Social By Design? Creating a Model for Social TV, Part 1

holycowmarkh — Tue, 22 May 2012 08:25:15 -0000

I would say you nailed it there Tim. All I would say is that it is still early days so mapping a second screen experience onto existing formats will feel clunky other than those which are 'live' event based formats as you say.

I suspect that there will be fully interactive formats coming (It's what Project Canvas was attempting to understand and provide for) although mostly these won't allow for the alteration of a linear narrative. And they might be a bit gimmicky and unsatifying after the initial thrill. Bit like sitting through a bad B-movie just because it's in 3D.

One thing that I do think is important is tension. The thing that creates drama - or more immersion is the resolution of tension. Its the typical cliffhanger that keeps us coming back. I am not entirely sure that an audience would really want that much control to change the outcome of a plot - but then again...

Looking forward to part 2...

Re: "FORESIGHT" Direct marketing for Royal Mail Postal Service by Proximity London

holycowmarkh — Wed, 04 Apr 2012 11:43:26 -0000

Actually both versions were written by myself with Derrin's help with grammar where required. I have copies if anyone wants one.

Let me know

Best

Mark Hancock

Re: Imperica - Inanimate objectives

holycowmarkh — Fri, 16 Dec 2011 10:40:12 -0000

Brilliant and fascinating. Shall be watching with interest. Well done Marcus and Zeroinfluencer - front of the train - wind in your hair moments.

Re: Charles Frith - Punk Planning: Moon Castles & Pyramids

holycowmarkh — Fri, 21 Oct 2011 08:49:15 -0000

Who Built The Moon. Good book - although take it with a pinch of salt Charles.

Re: Not all data's created equal...

holycowmarkh — Thu, 21 Jul 2011 17:40:08 -0000

You've been paraphrased in Campaign. Quite right too. You have good stuff to say. And they need to feed the machine. Keep writing. It's good stuff.

Re: Imperica - SXSW and Magpies

holycowmarkh — Fri, 18 Mar 2011 08:58:57 -0000

Interesting take on it Will - I agree with most of what you say about ensuring that conferences should stimulate debate and inspire. I suspect that SXSW has jumped the shark somewhat but it does provide a focal point for technology to talk about itself - rather than about the nature of the human condition - which is of more use to planners. I once met the 'traveling geeks': Mr. Rheingold and his chums from Silicon Valley when they were over a few years back. I just couldn't believe what I was seeing/hearing - it was absolute nonsense - not a single thing of value or interest - at least to me anyway - but the circus that followed them around was even more bizarre. They had the billing of The Grateful Dead but came across more like Mary Mungo & Midge - actually that's unfair - they would have been way more interesting.

And so for me - like you probably - I wish I had been there to drink beer, listen to bands and talk tech and feel like I was part of something that was important and happening without caring about the irony of what I was doing - but it is doubtful I shall ever be there as justifying it not only to myself but to someone who would have to pay for me to go might be a rather embarrassing experience.

nice one

Re: The Rapture

holycowmarkh — Mon, 31 Jan 2011 11:19:26 -0000

Yep - very weird indeed Charles. You always seem to tap into this stuff too - will keep my antennae twitching for more synchronicity.

Excellent

Re: Ontological Interpretations of Quantum Theory & Damn Fine Drugs

holycowmarkh — Mon, 13 Dec 2010 18:06:14 -0000

BTW - time is not speeding up. This is a fallacy. Our perceptions are that it is going faster in the same way that when we enter flow - absorption into task level that 'time' appears to fly past. Time - or the ability to measure our perceptions of it are our own construct - not a physical reality. Reality incidentally is our own perceptions of stimulus constantly experienced but outside of us it is impossible to measure - the instruments are ours alone. Sentience begets an imperative to understand that which is not controllable outside of our own experience therefore we understand it only through faulty measurement. Actually I believe 'time' has stood still yet our collective conciousness has misinterpreted this as velocity.

Thats my view anyway.

Re: Ontological Interpretations of Quantum Theory & Damn Fine Drugs

holycowmarkh — Mon, 13 Dec 2010 17:53:56 -0000

Dude - we are very similar in our tastes and eclectic source materials - reading and inspirations. Thanks for sharing - brilliant as always - enjoyed a right good stroll through the canyons of your mind as t'were.

Re: The reason behind marketing?

holycowmarkh — Thu, 26 Aug 2010 08:33:06 -0000

It is as per its definition - "the process by which companies create consumer interest in products and services". As part of that it may also extend beyond purchase (as I suspect it always did) as long as it is useful and interesting enough. As far as redefining it to "creating experiences that produce longer lasting satisfaction" is there any point in doing so? If so what? Re-purchase perhaps - advocacy? That would inherently imply that the role of marketing is to fill the gaps left by a lack of product efficacy which is wasteful. Make good products, have great customer service and find as many ways as possible to be be useful and interesting - some of which will be resonant and relevant.

Re: Ciao Italia, we are social

holycowmarkh — Mon, 22 Mar 2010 14:03:49 -0000

Superb news - many congratulations on getting it up and running - very excited for you all.

best of luck and if you ever need anything - gives me a call - happy to help.

Good luck guys

Re: Ciao Italia, we are social

holycowmarkh — Mon, 22 Mar 2010 14:02:06 -0000

Fantastic news and knowing Stefano well all I can say is what a superb team you have there in Italy - can only go from strength to strength - brilliant!

Best

Re: Our new home: 37 Golden Square

holycowmarkh — Thu, 25 Feb 2010 10:28:59 -0000

Well done Robin and team - nice to see positive success stories - excellent stuff!

best

Mark

Re: How to become a strategic ‘pretty picture’ person

holycowmarkh — Thu, 04 Feb 2010 18:35:11 -0000

Beautifully thought through and precisely put. I have been thinking and writing about this here: http://www.holycowthinks.co... and I think you have put some that into a better context than I have. Thank you.

Best M

Re: Advertising. The Business That Fun Forgot?

holycowmarkh — Tue, 02 Feb 2010 17:30:55 -0000

Delightful observation and doesn't go far enough IMHO. The whole business is failing to deliver and stop clients feeling fear. Very soon no-one will like being in this industry. The bean-counters killed it because we had no-one to champion creativity and the real value it delivers. Shame on those guys with decent agencies for selling out and not re-investing in people and building the brand of creativity in the 90s and early noughties but taking the dollar instead. The financial structures of WPP and Omnicom kill creativity - simple as that and we are impoverished as an industry as a result.

Re: Garden of Tweetdom II?

holycowmarkh — Thu, 28 Jan 2010 14:01:14 -0000

It would be the highlight of the year! I'll be there :)

Re: International day of the toilet

holycowmarkh — Sat, 16 Jan 2010 08:32:26 -0000

Genius. As always. I for one will be 'logging on'.

Re: Changed perceptions are the result of changed behaviour.

holycowmarkh — Tue, 12 Jan 2010 11:09:01 -0000

Couldn't agree more: http://tinyurl.com/yeqf8k6 - got me in a lot of trouble too for speaking out about it in an earlier incarnation!

Best

Re: Four social thinkers: keep an eye on them

holycowmarkh — Tue, 05 Jan 2010 07:55:46 -0000

Stefano - you are too kind thank you for your kind words and recommendation. I have a few things that I am going to share soon that might move things along a bit again which should be interesting and I shall be keeping an eye on your visual thinking and writing style too - excellent :)

Happy New Year to you and your readers,

best

Re: rocket man rides the asphalt

holycowmarkh — Tue, 24 Nov 2009 13:22:39 -0000

Brilliant.