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heatherrast
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- insightsandingenui ...
- Cedar Rapids, IA
- I’m a sixteen-year steward and student of brand-building through the development and cultivation of consumer connections. I look for the intersection of relevance, differentiation, and needs fulfillment so that I can help craft holistic strategies that deliver organizational value and nurture consumer affinity. It starts with the consumer, and ends with delivering value through a memorable experience.
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