Disqus - Latest Comments for harshilkaria

Re: Burberry's CEO on Turning an Aging British Icon into a Global Luxury Brand - Harvard Business Review

harshilkaria — Tue, 15 Oct 2013 22:41:26 -0000

Its a fair argument but this brand is rooted in Britain. When the consumer is buying Burberry, they are buying a piece of Britain. So while it may work for other brands it doesn't work for this particular brand.

Re: SMAAASH Promotes MI Ka Adda Through Facebook

harshilkaria — Sat, 20 Apr 2013 00:16:27 -0000

Another interesting thing you can now do at SMAAASH is play against the MI Bowling attack - https://www.facebook.com/ph...

Some interesting creatives here....https://www.facebook.com/photo.php?...

And here - https://www.facebook.com/ph...

Re: Editors And Tech Evangelists Predict Indian Social Media Trends For 2013

harshilkaria — Thu, 03 Jan 2013 15:35:15 -0000

you are the big guy man

Re: Garnier ‘Bust Blackheads’ Applies Storytelling To Engage Its Fans

harshilkaria — Sat, 21 Apr 2012 04:49:23 -0000

Hi Prashant!

Thanks for the spot on coverage. You've hit the nail on the head. Through this campaign, we're trying to tell teenager that Oil is the biggest cause of Blackheads followed by dust and pollution.

I'm from FoxyMoron BTW and we've partnered with Garnier Pure Active to bring the blackheads to life.

A blog is coming soon too :) And some more.

Stay tuned and we'll keep you posted.

Re: #AdTech: Pepsico’s Shiv Singh On Real Time Digital Marketing & Challenges

harshilkaria — Thu, 23 Feb 2012 01:59:13 -0000

super post Nikhil. Very insightful and a very happy birthday to you as well.

Re: http://harshilkaria.tumblr.com/post/8603420503

harshilkaria — Tue, 16 Aug 2011 10:52:05 -0000

Yep will be completely non flash...

Re: Facebook’s David Fischer Evasive About Black Hat Social Media Optimization

harshilkaria — Sat, 30 Apr 2011 02:22:14 -0000

I also know of a lot of fake profiles that have been blocked left right and center. So yes it is now risky to run fake profiles. The investment is not worth it. Their prominence is reduced.

Re: Facebook’s David Fischer Evasive About Black Hat Social Media Optimization

harshilkaria — Sat, 30 Apr 2011 02:21:11 -0000

Nikhil he is right. There is little benefit in setting up fake profiles because one can set it up, but none of the users actual friends are going to respond to the friend requests.

Also, they have made a big change recently. They have disallowed people to 'suggest a page' to their friends. Unless it's the admin. That's a big change. Ofcourse the work around is that you can make the fake profile the admin.

Having said that, they have also reduced the prominence of friend suggestions in the UI of Facebook Profiles. This ensures that Fake Profiles can't gather like farms

Re: Burberry Brings Interactive Video to Fans’ Facebook News Feeds

harshilkaria — Sun, 05 Dec 2010 21:32:49 -0000

Flash in the social feed? How?

Re: Volkswagen – The Fun Theory Case Study

harshilkaria — Mon, 05 Jul 2010 04:55:15 -0000

i love this one!

Re: Lenticular Lighted Panels used by Coca Cola

harshilkaria — Mon, 05 Jul 2010 01:16:55 -0000

how is that any different in Brazil??

All stunt marketing is a tamasha anyway! Point im trying to make is that social media allows us to extent that Tamasha and give it a bigger lifespan

Re: Global Sindhi

harshilkaria — Tue, 20 Apr 2010 08:01:07 -0000

haha that would be nice! Are you on it yourself?

Re: Final Round at BLUE FROG

harshilkaria — Sat, 13 Mar 2010 09:58:02 -0000

what a great venue to host such an event. what an ambiance. CLASSY!

Re: mEssaGe tO tHe tOp 50 fROM tHE EDitoR

harshilkaria — Tue, 09 Mar 2010 08:12:14 -0000

Hi Iqra,
I appreciate your concern, However, I am sure you will appreciate it is absolutely imperative that the ones who appear before the Final Jury should have valid passport. It would be impossible for the organisers to assume responsibility for arranging for passports for participants who have entered from all over the country. Having a valid passport was a pre-requiste of this competition and announced at the very start. I do hope no finalist is disqualified on this ground :-)

Re: The Top 50 at the End of Round 1

harshilkaria — Fri, 05 Mar 2010 08:55:48 -0000

@iqra yes it is!

Re: The Top 50 at the End of Round 1

harshilkaria — Fri, 05 Mar 2010 08:53:59 -0000

Congratulations guys! Will be following you closely in Milan

Re: Straight from the Chef’s Mouth

harshilkaria — Sat, 27 Feb 2010 02:35:01 -0000

Delicious! This is making me hungry already!

Re: Interesting Approach to Community Building for Sports Teams

harshilkaria — Fri, 12 Feb 2010 02:16:40 -0000

used this analysis again

Re: Poor Apple Tablet, Bolted Down to a Table

harshilkaria — Wed, 27 Jan 2010 08:42:45 -0000

nice one

Re: Thinking about the FoxyMoron Website. Your feedback?

harshilkaria — Wed, 16 Sep 2009 07:07:40 -0000

That's true no doubt! We've been in touch with our clients and thats where the portfolio tweak comes in. There's also a vast net of potential clients! But yes, we do keep asking clients, and will continue to do so...

Re: Thinking about the FoxyMoron Website. Your feedback?

harshilkaria — Wed, 16 Sep 2009 06:50:58 -0000

Thanks for your inputs! I was just thinking about the same thing today - the look is like Leo Burnett - but we need to be more interactive in our approach.

The font play idea is particularly good! Will explore it and check out the IKEA debate as well...

Thanks for sharing, you should see something updated soon!

Re: What brands will need to be careful about as Social Media grows!

harshilkaria — Wed, 16 Sep 2009 04:50:22 -0000

I think what you are simply talking about campaigns vs conversations.

I agree that conversations have to be a part of social media and that was the whole point of this post. The conversation must continue - even if you switch agencies - which brand managers don't realize!

Campaigns on the other hand (going by our thread) will be helped greatly if they sync social media into their scheme of things - again thats what i was saying, in such cases the way social media is used is important.

And then as you are saying, the campaign should sync with the conversation - but the conversation should never stop!

Re: What brands will need to be careful about as Social Media grows!

harshilkaria — Wed, 16 Sep 2009 04:02:34 -0000

There is no doubt that currently there is a big PR machinery behind social media! Im still not sure how we can judge social media completely in isolation. Ofcourse from the point of view of expenditure it needs to measured in isolation - maybe measures also need to come in which compare the impact of TV (or other allied mediums which work with social media) when social media is married into the same.

So for example The Great Driving Challenge got 10000 registered couples. 6,50,000 unique visitors to the website in a month. I don't have the figures for the number of test drives and subsequently the sales. That's scale in my opinion. The TV budget was miniscule - ads only on Times Now which has a pretty poor GRP.

With Sunsilk its a different case. The objective was to start a sticky providence community - today i've heard rumours within the agency that manages Sunsilk saying that they get excited even when 200 people come to the site and stay for more than 3 minutes. Same goes with Club Force - Force India F1s network - they have not more than 60 unique visitors on any given day. Thats a big, big failure in my opinion.

In my opinion, brands that work smartly understanding the medium correctly and meshing it with other mediums well will be remembered.

At the end of the day, taking what you said a little further, performance matters - not only per medium but in terms of the holistic strategy. And if performance comes at a lower cost by putting social media intelligently in the mix, clients would be more than happy! There however, as i said earlier, combined metrics need to come into place along with the generic social media metrics many people are already building...

Re: What brands will need to be careful about as Social Media grows!

harshilkaria — Wed, 16 Sep 2009 01:24:13 -0000

Sure - they weren't pure social media campaigns. Im not sure that we will ever benchmark 'pure social media campaigns' - the ones that will really succeed will be the ones that have social at the center of strategy and at the same time are able to leverage the rest of the media mix. Having a 'pure social media' benchmark is wishful. Then you'll have nonsense like Ford using Twitter to quell a PR storm as a case study.

I agree with the pursuit of perfection.

Re: Independence Means

harshilkaria — Sat, 15 Aug 2009 03:31:20 -0000

LSE has brainwashed you