http://disqus.com/by/hainings/enTue, 13 Jan 2009 07:21:20 -0000http://www.retail-week.com/backingukretail/index.html#comment-5090768<p>A multi-channel strategy is the proven route to success.</p><p>Our most successful clients are generally adopting a combined store and internet strategy - leveraging the growth in Internet trade (we estimate 20% market share goes to whoever we can get to the top of Google for product related keywords) to fuel better purchasing and margin management when combined with the traditional in-store experience.</p><p>Plus of course some traders opt for a combined IT platform linking store, warehouse, CRM and SEO strategy.</p><p>In our experience the key is getting stuck in quickly and bolstering market share from the Internet ahead of competitors - And remember Google tends to reward first mover advantage forever!</p><p>So come on UK retail, together we can beat the world.</p><p>Stuart Haining<br>Client Services Director<br>netcallidus SEO</p><p>PS.....we're not only a nation of shopkeepers.....somewaht surprisingly the two leading nations for Search Engine Marketing are the UK and Australia!</p>hainingsTue, 13 Jan 2009 07:21:20 -0000