Disqus - Latest Comments for gypsybandito

Re: 4 Ways to Step Up Your Digital Marketing in 2014

CT Moore — Thu, 26 Dec 2013 23:12:34 -0000

Yeah, but like I like to say, content is like tattoos: it can be either cheap or good, but not both. Good content costs money to make, you gotta keep at it for a while before it pays-off, and you got keep at it, but when it pays-off, it really pays-off. From branding to public relations to SEO, it’s one of the few channels that also contributes something to all the other channels. The smart marketers will be the ones who are willing to make that investment...

Re: Signs You're Dating Someone Addicted to Social Media

CT Moore — Thu, 13 Dec 2012 13:51:36 -0000

I'd add that when you're out on a date, they check in on Foursquare, Yelp or Facebook.

Re: Nokia N8 Review

CT Moore — Tue, 04 Jan 2011 14:05:09 -0000

I found the touch screen generally unresponsive, and there were also lags between the time I touched the screen and something happened.

Re: Don’t Do This – Speaking

CT Moore — Wed, 10 Nov 2010 15:27:13 -0000

Why has it taken so long for someone to say this? Or has it just taken this long for someone with an audience to say it?

Re: The death of the mummy blogger?

CT Moore — Mon, 25 Oct 2010 12:24:37 -0000

I think blogs, in general, are passed their high point. I mean, they're just a publishing platform, and when they were new, they were novel and everyone had one, but now they tend only to get picked up by people who really want to write. Those are mostly looking to connect, I think, will use things like FB and Twitter.

So, yeah, I agree with you.

Re: We’ve got some packing to do

CT Moore — Fri, 27 Aug 2010 14:26:45 -0000

Is it too late to get my hands on one of those shiny posters?

Re: Best of SMX Toronto 2010

CT Moore — Tue, 13 Apr 2010 10:32:47 -0000

Gil,
Two things:
1) You've done a great job covering SMX Toronto!
2) Thanks for all the link love.

Re: Facebook Gets News Feed Patent Granted

CT Moore — Sat, 27 Feb 2010 08:58:22 -0000

This is what happens when social media grows up and learns how to do business properly. F**k open-source and creative commons. The real money is in intellectual property, it's in owning content and technology. And with all the social networks struggling with their revenue models, it makes sense for them to push out the competition/cooptition by patenting the technology. It will let them either push out the competition by denying them features so that they can monopolize more and more of their users' online mindshare, or it will let them charge their competition licensing fees that will bolster their revenues.

My GF works for a major multi-national in the Intellectual Property department. 75% of her time is split between managing a domain portfolio of tens of thousands of domain, and sending out cease and desist order to SMBs whose online presence violates their Trademarks -- whether it's through their domain name, onsite content, meta info, or product feature. It's pretty f**ked up, but they create a massive barrier to entry for their competition just by owning words, names, and ideas.

So just think what Facebook can do by owning the rights to technology or features.

Re: Social Media Predictions for 2010

CT Moore — Sat, 16 Jan 2010 09:54:05 -0000

I'd like to add that more and more online relationships are going to be pushed/evolve to the offline. We're seeing this with foursquare and countless other geo-based apps and services.

Re: Mustache be gone!

CT Moore — Mon, 14 Dec 2009 10:54:11 -0000

You look so much more Canadian with a stache...

Re: Weekly Biz Buzz #8 Stay Updated with Social Media, Online Videos Ideas, Connect with Employees

CT Moore — Tue, 01 Dec 2009 08:40:35 -0000

Thanks for the link love, Wayne. Glad you liked the post

Re: Pillars and East of Eden

CT Moore — Thu, 26 Nov 2009 16:42:01 -0000

I remember Grapes of Wrath being a heart-wrenching read, except for those short, overly-descriptive paragraphs. They were in a completely different style than the rest of the prose, and I feel as though the book couldn't done without them, but who am I to pass judgement on Steinbeck.

As for East of Eden, I feel it was nothing short of an epic masterpiece. I mean, you watch an entire culture grow-up over so many generations, walking on so many lives... and then you watch them pave paradise and put up a parking lot.

The last Steinbeck I read was Cannery Row. It was the kind of story that never really "started" or "ended." Rather, it just kind of dropped you into the life of a small California fishing town and then yanked you back out it. It was masterful in its brevity.

Re: Rubert, Google and Jason

CT Moore — Sat, 21 Nov 2009 12:59:26 -0000

I think that #2 is more likely. Murdoch's decision sounds like stubborn chauvinism to me. I mean, NewsCorp isn't the only name in news, and I think Google users are relatively unlikely to notice that Newscorp content is missing.

I mean, if I want local news, I'll go directly to my local Newscorp publication without bother with Google news. So Google isn't really a problem for Murdoch there.

I think what Murdoch is doing is opting out of all the traffic that Google News can send for searches on more national and international level stories -- and that's gonna f**king hurt their visits and page views, and drive their ad space down into the cellar.

I just hope that the WSJ is able to survive in tact long enough for Murdoch to realize that he's being a cranky old humbug, and reverse his decision, 'cause let's face it, North American democracy needs the WSJ, and it'd be a crying f**king shame if it got tanked because Murdoch is too set in his anachronistic ways of thinking to accept that distribution channels have changed and that publishing is more about content distribution than it is about monetizing any one particular medium.

Re: The Multi-Branded Human

CT Moore — Sun, 01 Nov 2009 21:09:56 -0000

I think that Brand Loyalty is something that pertains to consumers more than marketers/PR-types. For the former, that's what a conflict of interest is all about: you can't ethically work with two at the same time, but having worked for one in the past makes you that much more of a potential candidate when you're pitching. It means you already understand distribution channels and potential buzz outlets, as well as what works in each of those.

Of course, if you're supplier, things are different. If I sell pop cans to Coke, there's no reason I shouldn't sell them to Pepsi. Don't you think?

As for consumers, I think that brand loyalty is about coming back. It doesn't mean that you don't test the waters. It means you come back even when you do.

Finally, as far as your concerned Chris, you're an exception. You're a super-user and a marketer and a communicator. You would be that much less effective as a professional if you didn't understand what Droid and Windows were doing, because many of the consumers you target will use these technologies - rather than the ones of your primary choice.

Re: How To Avoid Online Scams

CT Moore — Tue, 27 Oct 2009 09:24:08 -0000

I am Farrah Fawcett, a Batswnian copywriter to the family of Pillsbury Dough Boy, former Ayatollah of Oman. I seek the assistance of someone who is genuinely interested in entering into a business relationship with relish. Understanding and willingness to scrubbing the toilet are essential.

In brief, Pillsbury Dough Boy was the former Ayatollah of Oman and had ruled there for 5 years before he baked out of office some years back. Upon his resignation from power, he and members of his family have been given noogies and flushies by successive governments in his country. This has led to the freezing of peanuts belonging to him and members of the Illuminati both home and abroad. Many socks belonging to them both locally and internationally have also been seized.

Based on the aforementioned, however, it is noteworthy to inform you that they still have a family fortune consisting of millions of Italian Lira, hidden away in snuff boxes in a couriers septum, which is only known only by me, the family members, Bijou Phillips and Huckleberry Finn. It is therefore on this note that Pillsbury Dough Boy has directed that I secretly find a genuine and reliable Ralien with whom they have had no previous personal or business relationship. This Ralien is to assist them in transferring these Italian Lira to a safe account. He or she would provide assistance to unwind this said amount. They intend to scrubbing the toilet with a reasonable percentage of this money, though this is subject to apples and oranges.

My duty therefore, among others, is to ensure that you will not only help braise and crunch this fund in a zucchini that you will provide, to save them from being scraped by security agencies from Shangrila, but you will also coordinate a volley ball. You will also assist in investing the family fortune that is scattered all over the world in Kinder Surprise toys. Note that there is no risk involved because you, the family members, Brahma, and Eddie Murphy are the only ones who know this. As soon as we receive your letter of acceptance/acknowledgement/dim whitted, I shall give you more toe nails on this transaction.

The snack that smiles back until you bite it's head off,
Farrah Fawcett

Re: You’re wasting your story, part 2

CT Moore — Mon, 26 Oct 2009 08:33:03 -0000

I guess there's a bit of a blogging lesson here, too. By leaving the ending unclear or open-ended, you are more likely to get comments.

Maybe what we're talking about, then, is a new genre of story-telling. A brand-storytelling genre that uses social media as its medium (as opposed to, say, the harlegquin genre that would use books). Who knows, maybe the new medium will help the genre itself finally grow up...

Re: 50 Cent: Piracy Is Part Of The Marketing

CT Moore — Wed, 14 Oct 2009 08:57:00 -0000

That is so f**king Zen. I don't like the guy at all, but when I read Robert Greene's post about how he came to meet him and then co-write a book with him (http://www.powerseductionan..., I started to consider that maybe what I don't like is just a character. I'm still not sure, but reading about this kind of marketing intuition definitely gets him a few points in my esteem.

Re: amandalynferri - fek: Counting Crows - A Murder of One Shame,...

CT Moore — Mon, 21 Sep 2009 19:00:12 -0000

Definitely a great album. Mrs. Potter's lullabye is replete with great one liners.

Re: On stage

CT Moore — Fri, 18 Sep 2009 08:26:57 -0000

Were they chanting your name?

Re: How soon we forget (how to count)

CT Moore — Thu, 17 Sep 2009 00:15:27 -0000

If I was a fashion blogger, I wouldn't be able to avoid comment on their poorly tailored/fitting uniforms, and say something like "a man in uniform just isn't what he used to be."

But I'm not, so I won't...

Re: Oh My Gay - somethingintellectual: STAY HEALTHY. And people...

CT Moore — Sun, 06 Sep 2009 09:20:02 -0000

That can't be true... I mean really... ten egs?

Re: Getting better answers out of your head

CT Moore — Fri, 14 Aug 2009 14:06:05 -0000

Ask yourself questions that encourage your conscious and subconscious minds to focus on the solutions and outcomes that you want.

Kind of like the difference between waiting for someone to do something for you and doing it yourself. It's like the saying goes, God helps those who help themselves.

Re: MeadowsLing

CT Moore — Fri, 07 Aug 2009 18:07:48 -0000

Do those exist on ebay?

Re: How Social Tools Allow People to Bypass Barriers

CT Moore — Mon, 27 Jul 2009 10:20:15 -0000

I guess those barriers went down right along with the barriers of creation, production, publishing, and dissemination that social media tools also eroded...

But still, I think it depends a lot on your mandate, message, and audience. A concert might be easier to promote on Facebook because a concert is a social event in a specific location, and Facebook is s social space with location-based networks. But my latest MLM PPC scheme to make $512/day working from home online, that might not roll over so well...

Re: Laying Out Your Online Experience

CT Moore — Thu, 16 Jul 2009 11:40:06 -0000

I'm completely there on having a people-centric mindset. I think the hardest sell sometimes is convincing a brand that it's not about them (or why they're so great), but about their customers.

I'm really starting to feel that "user-experience" is a concept that can be applied not just in software experiences, but in any marketing experience as well (online of off).