Disqus - Friends of geofflord

Re: Some Conversations have shifted to Friendfeed

Lee Odden — Tue, 20 May 2008 16:25:52 -0000

With Twitter so unstable, FriendFeed is the place to be:

Re: Reporting SEO Competition to Google : Conflicting Reports

Lee Odden — Fri, 23 May 2008 18:54:22 -0000

Great point about the differences in search blogs Loren.

Barry covers forums and even SEW and SEL have very different writing styles. SEJ and Marketing Pilgrim are pretty much different in style as well.

Our own blog opts not to cover any SEM industry news since so many others have it nailed down.

Re: 5 Great Marketing Blog Lists And What You Can Learn From Each One

Lee Odden — Wed, 28 May 2008 14:27:37 -0000

Thanks for including BIGLIST Rohit.

The value of our list isn't so much the large list of marketing blogs, but the fact that we review 3-10 new blogs every week/bi-weekly for over a year.

We also drop 70-100 blogs from the list every quarter due to post infrequency, change in overall topic, and quality.

We're developing ranked and categorized versions now and plan on launching them in the coming month.

Re: Why Your Business Blog Is Doomed to Fail

Lee Odden — Mon, 02 Jun 2008 13:39:09 -0000

Thanks for the mention Rich! Now I just need to follow up with a post on 5 Reasons Why Business Blogs Succeed. :)

Re: Twitter Poll: Ultimate Time Waster, or Great Tool?

Lee Odden — Mon, 02 Jun 2008 22:49:34 -0000

Seems that Twitter is a bit of both, time waster and great tool for most people. In the end, it's one or the other though, at least at the time and purpose for this poll.

Thanks to everyone who has responded and feel free to retweet.

Re: BIGLIST SEO Blogs Update 060608

Lee Odden — Fri, 06 Jun 2008 12:21:18 -0000

That's great news Ramon - I'm sure readers are looking forward to it. :)

Re: Speaking Schedule for June: Millennial Financial, DM Days & SES Toronto

Lee Odden — Sat, 07 Jun 2008 14:09:36 -0000

Hey Chris, looking forward to talking Twitter at SES Toronto. Hopefully it will be "up" during our session. :)

Re: SEO for WordPress by Joost de Valk

Lee Odden — Wed, 11 Jun 2008 20:25:19 -0000

I guess when I search Google for "blog optimization" I'd say the #1 result might be worth looking at.

Re: 8 sure fire strategies for your social engagement campaign

Lee Odden — Fri, 27 Jun 2008 12:24:23 -0000

So many PR firms are focused on quantity and not quality, ie the need to be the kind of creative that resonates well with citizen journalists and bloggers. It's not all their fault either, because so many clients aren't willing to change tactics (like bulk pitching) or success metrics (like a quantity of pickups).

Re: Is It Too Late For PR?

Lee Odden — Tue, 02 Sep 2008 12:35:20 -0000

Adding social media to the mix for traditional PR firms is like having to start herding cats after getting used to herding sheep for the past 100 years.

It's new to clients and many PR agencies are not entirely adept at selling or delivering value in a social media context.

Here's a three part series of blog posts explaining Digital PR (online PR, social media and SEO): http://tinyurl.com/6of36o

However, I can only speak for my experience in the US, not the UK.

Re: 50 Ways to Take Your Blog to the Next Level

Lee Odden — Sun, 14 Sep 2008 11:42:55 -0000

This list is an interesting comparison to a post of 25 blog marketing tips we did 2 1/2 years ago: http://tinyurl.com/295lqv

Most of the suggestions still hold true today.

Well done as always Chris. You have an amazing ability to stimulate conversation.

Re: Adapting to Change on the Reef

Lee Odden — Wed, 15 Oct 2008 08:46:15 -0000

Now more than ever, marketing organizations need to be adaptable to change. Thanks for the reading list Jeremiah.

One marketing channel that has been resilient during lean economic times is search marketing. The SEO consultants I know are experiencing an influx of new business right now as companies shift marketing budgets from traditional to digital.

For those in-house marketers looking for SEO tips of particular relevance to leaner marketing budgets, I would offer this post: "Recession Proof SEO Tips".

Re: What Does Web 2.0, Social Media and SEO have to do with Public Relations? Everything!

Lee Odden — Wed, 15 Oct 2008 16:12:40 -0000

Thanks for the comment and question Nadja. Segmenting traffic sources with web analytics to specific web sites outside of search is valuable for high traffic link/referrers. For most PR Professionals, that level of access and involvement with web analytics is rare, but your post is very hopeful.

Re: The Vital Importance of Links

Lee Odden — Tue, 04 Nov 2008 21:24:04 -0000

Link to content that helps the user, that supports the content and do so in a way that makes it easy for both readers and search engines to understand what to expect after the link is clicked.

That's about all most bloggers need to be concerned with when it comes to links.

As far as getting people to link to you using the terms you'd prefer, that has to do with how the item you want links to is titled, written and to some degree, the URL. If you really want someone to link to you in a very specific way, give them the code to do so - ala copy/paste.

SEO consultants will get into things like global and local link popularity, theme of the site, cross linking and site architecture, effect of links embedded in Flash/Ajax/JavaScript, nofollow and link sculpting or siloing. Most blogs don't need to worry too much about those topics, but awareness can be helpful.

Re: Junta42 Releases New Top Blogs List – TopRank Blog Sneaks By Copyblogger

Lee Odden — Sun, 16 Nov 2008 22:19:56 -0000

Congrats to everyone on the list, what a great resource. Seems like a good opportunity to create a Custom Google Search Engine with these blogs. Hmmm...
Copyblogger is #1 in my book and before Brian asks for a recount, BIG THANKS to Ashley, Jessica, Jolina, Julie, Mike, Dana and Thomas for all their help liveblogging marketing conferences for us at Online Marketing Blog.

Re: Power.com%3A+For+Social+Networking+Power%26nbsp%3BUsers

Lee Odden — Mon, 01 Dec 2008 00:58:03 -0000

Pretty ironic Power.com has in it's TOS "• Any form of reverse engineering, modification or adaptation of Power.com" because that's exactly what they're doing with the services that they have to scrape.

Despite that, there's still a need for this kind of service. Look at how well FriendFeed is doing.

Re: How To Use Links And Linking Effectively

Lee Odden — Mon, 01 Dec 2008 11:53:51 -0000

I've found that adding a list of links at the bottom of a post makes the overall post more "linkable" by other blogs. But as you say, it doesn't always make sense to research related posts.

There's a wordpress plugin for that - it will suggest other posts on the web and generate trackbacks to them, but that shouldn't be why you use it. You could also use Delicious, StumbleUpon or Digg search to find related posts.

Bottom line, link out if it adds value to the post and use keywords to give the reader a hint at the topic they'll be reading when they arrive at the link destination.

As for too many outbound links from a page, the only Google guideline on that is to keep it to 100 or less per page. We smash the hell out of that rule with our BIGLIST but that's just how OMB rolls :)

Re: Reader Poll: Best Blog Analytics Software

Lee Odden — Mon, 01 Dec 2008 13:27:59 -0000

Thank you to all that completed the poll and helped promote!

Please comment on other blog-centric analytics tools that measure on-blog activity that I've neglected to include.

Re: Reader Poll: Best Blog Analytics Software

Lee Odden — Mon, 01 Dec 2008 22:08:20 -0000

Thank you to everyone who shared their vote, opinion and helped promote this poll.

Re: Get Your Google Profile Tidied Up

Lee Odden — Tue, 02 Dec 2008 00:31:29 -0000

Very interesting Chris, I hadn't seen that myself before but I just filled out my Lee Odden Google profile. ORM people will love this.

Re: Reader Poll: Best Blog Analytics Software

Lee Odden — Wed, 03 Dec 2008 12:29:23 -0000

Thanks for pointing that out Vince. (now corrected)

Although, if the extra s is going to throw someone off that much I'd have to wonder how familiar they really are with the tool. StatCounter is only included in this poll because it's a tool in use by many bloggers because it's free. However, like W3Stats and Google Analytics, it's not blog centric like Clicky, Woopra and BLVDStatus.

Re: Roadmap for Social Media Marketing Strategy

Lee Odden — Thu, 04 Dec 2008 08:16:10 -0000

Thanks Andrei. It's actually part of a presentation I'm giving today and tomorrow as part of the DMA Social Media Smarts workshop in NYC. Next on is March in Chicago. More info at http://socialmediasmarts.com

Re: Roadmap for Social Media Marketing Strategy

Lee Odden — Fri, 05 Dec 2008 12:22:40 -0000

Thank you for all the feedback on the post. It's been great to be able to share the practical side of this info for our Social Media Smarts seminar.

Re: Get Social Media Smart with 26 Tips on the Social Web

Lee Odden — Fri, 05 Dec 2008 22:12:04 -0000

Thanks Aaron, it was a really good workshop and rated quite high by attendees for a first run.

Thanks for your tip Marko. I'll be making a few follow up posts from the workshop content in the next week or so.

For people who want to attend the Social Media Smarts workshop, the next one scheduled is 4/22 in Chicago http://socialmediasmarts.com

Re: Dell Social Media Interview with Richard Binhammer

Lee Odden — Mon, 08 Dec 2008 18:22:58 -0000

Thanks Tom - Richard did a great job. I agree there are opportunities for early adopters, but social media isn't a blanket solution for everyone of course. Each situation is unique.

Justin, it seems like a no brainer to you and me, but in a large organization, there are many more risks to consider as well as long term thinking that isn't always easy to change. Those with legacy mindsets are also often those with the hands on the purse strings to pay for social media programs.