Disqus - Latest Comments for gabelwat

Re: Microsoft to Consumers: Brands are Worthless

Gabe — Wed, 08 Apr 2009 09:51:43 -0000

I understand the thought process behind this campaign's direction due to the economic situation, but really? This is a good idea on some story boards in a corporate office until the knowledgeable brand executive at the table says, "But this totally diminishes our brand! What else you got?" I guess that person for Microsoft was out of the office that day...

Great post Kevin.

Re: Microsoft’s Viral Disconnect: Pretending to Build the Brand

Gabe — Thu, 19 Mar 2009 10:14:33 -0000

After watching this digital short I am almost offended this message came from this brand. How does this message fit into their “Your Potential. Our Passion.” mission? Our highest potential is to goof off at work?!

I understand (and expect) when CBS Sports runs a campaign much like this for its March Madness video on demand program, and it works very well for the brand because it’s a natural fit.

Microsoft made their first mistake when they decided to respond to Apple’s “I’m a Mac” campaign. The “I’m a PC” campaign showed the public that Microsoft truly was concerned about the amount of people switching over to Mac. The response campaign only weakened Microsoft’s image and left the brand vulnerable in the mind of the consumer.

Don’t try to be anything but yourself Microsoft. We all know it’s cold and lonely up there on your pedestal (2nd best global brand), but if you’re not careful you’ll be just another company some day.

Re: Unbound Edition, Rebound

Gabe — Mon, 16 Mar 2009 11:20:49 -0000

I love the new layout! The site is clean and everything is easy to find. Great job!