Disqus - Latest Comments for freekii

Re: Kate Kaye Talks Online Advertising in the 2008 Campaign

freekii — Fri, 24 Apr 2009 20:46:45 -0000

Online advertising is receiving a lot of bad press lately about its effectiveness.

It is not advertising that is suffering, since only the major players are exposed, the perception is that there is a decline. Coincidentally there is an economic recession which paints the doom and gloom for all industries. Online Advertising is on a major growth curve.

The appearance of an advertising budget decline, is actually the expansion of advertising space. The number of places businesses can advertise now is growing daily. This causes the advertising to be spread thin giving the appearance of the decline.

There are many new ad networks now experiencing rapid growth compared to the rate of growth of the existing well known networks. This is a normal occurrence during a major growth trend in any industry. Take the auto industry for example during the 1940s and 1950s. They had more brands of auto makers than we can even remember. The same growth is occurring with online advertising.

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Re: The Future of Online Ads is Huge

freekii — Fri, 17 Apr 2009 22:08:50 -0000

When compared to traditional advertising it becomes obvious the objective of marketing.

Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer.

It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale.

So the question is, will advertising decline? Well to answer that question then simply ask yourself, does your business still need a flow of potential customers?

If there is a replacement for advertising, online or offline, then maybe.

Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession?

Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will.

Cost per click and Cost Per Action Online Advertising is a wiser investment now more than ever as businesses begin to measure the quality of marketing efforts and the ROI.

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Re: Online advertising is now dead (Scripting News)

freekii — Tue, 14 Apr 2009 12:51:44 -0000

In 1920 majority of shareholders sold their stake in Ford because they insisted the auto industry had reached its peak. Maybe they were right in light of the events with the Big 3 recently.

Many are saying that Online Advertising has reached its peak already.

Major trends follow the S-curve where it takes 50% of the time to reach 10% of the market and the same amount of time to reach 90%.

With that logic, online advertising is now at 8-9% of all marketing budgets. It would be a strong indicator then in the next 10-12 years it will be 90%.

We are about to witness a major shift and transfer of wealth. Which side will you be on?

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Re: The Best Way to Increase Link Popularity

freekii — Fri, 10 Apr 2009 20:55:47 -0000

This was very useful and I tried going to Blogitive, but it wasn't responding for Sponsors.