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	 <ul class="dsq-widget-list">\
	 <li class="dsq-widget-item">\
	 <a href="http://disqus.com/mfherzog/"><img class="dsq-widget-avatar" src="http://media.disqus.com/uploads/users/25/8733/avatar92.jpg"></a>\
	 <a class="dsq-widget-user" href="http://disqus.com/mfherzog/">mfherzog</a>\
	 <span class="dsq-widget-comment">Now that\'s being in conversation, not just part of it. Way to whip it up, Miracle.</span>\
	 <p class="dsq-widget-meta"><a href="http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/">Miracle Whip Finds Its Brand Voice</a>&nbsp;&middot;&nbsp;<a href="http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/#comment-23816097">8 hours ago</a></p>\
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	 <li class="dsq-widget-item">\
	 <a href="http://disqus.com/ptdavis/"><img class="dsq-widget-avatar" src="http://media.disqus.com/uploads/users/25/2145/avatar92.jpg"></a>\
	 <a class="dsq-widget-user" href="http://disqus.com/ptdavis/">ptdavis</a>\
	 <span class="dsq-widget-comment">Wow. The first spot was beyond bad. Just...bad. But the folks at MW found some backbone and took some good counsel. Some of the best brand management I\'ve seen in a long time. They could have...</span>\
	 <p class="dsq-widget-meta"><a href="http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/">Miracle Whip Finds Its Brand Voice</a>&nbsp;&middot;&nbsp;<a href="http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/#comment-23666447">1 day ago</a></p>\
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	 <li class="dsq-widget-item">\
	 <a href="http://disqus.com/JdB/"><img class="dsq-widget-avatar" src="http://media.disqus.com/images/noavatar92.png"></a>\
	 <a class="dsq-widget-user" href="http://disqus.com/JdB/">JdB</a>\
	 <span class="dsq-widget-comment">Very interesting, thanks! I do not know much about the Miracle Whip brand, nor their previous communication and behavior as a company, but (even then) it feels a bit fake and just touching the...</span>\
	 <p class="dsq-widget-meta"><a href="http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/">Miracle Whip Finds Its Brand Voice</a>&nbsp;&middot;&nbsp;<a href="http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/#comment-23655340">2 days ago</a></p>\
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	 <li class="dsq-widget-item">\
	 <a href="http://disqus.com/Kevin_Ament/"><img class="dsq-widget-avatar" src="http://media.disqus.com/uploads/users/25/1718/avatar92.jpg"></a>\
	 <a class="dsq-widget-user" href="http://disqus.com/Kevin_Ament/">@Kevin_PDP</a>\
	 <span class="dsq-widget-comment">Great post. I don\'t believe Colbert was in on it from the beginning. The agency likely called him after the spoof and they worked together on the print ad and tv spots. That they posted a full-page...</span>\
	 <p class="dsq-widget-meta"><a href="http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/">Miracle Whip Finds Its Brand Voice</a>&nbsp;&middot;&nbsp;<a href="http://www.unboundedition.com/pdp_thinking/2009/nov/20/miracle-whip-finds-its-brand-voice/#comment-23653145">2 days ago</a></p>\
	 </li>\
	 <li class="dsq-widget-item">\
	 <a href="http://disqus.com/bryan_pdp/"><img class="dsq-widget-avatar" src="http://media.disqus.com/images/noavatar92.png"></a>\
	 <a class="dsq-widget-user" href="http://disqus.com/bryan_pdp/">bryan_pdp</a>\
	 <span class="dsq-widget-comment">Forrester\'s recent research finds suggest he\'ll have an uphill battle. <a href="http://seekingalpha.com/article/173665-more-publishers-planning-to-charge-for-online-content-but-consumers-may-not-cooperate" rel="nofollow">http://seekingalpha.com/article/173665-more-pub...</a>...</span>\
	 <p class="dsq-widget-meta"><a href="http://www.unboundedition.com/pdp_thinking/2009/nov/19/rupert-murdoch-steve-jobs-journalism/">Is Rupert Murdoch the Steve Jobs of Journalism?</a>&nbsp;&middot;&nbsp;<a href="http://www.unboundedition.com/pdp_thinking/2009/nov/19/rupert-murdoch-steve-jobs-journalism/#comment-23615579">2 days ago</a></p>\
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	 <li class="dsq-widget-item">\
	 <a href="http://disqus.com/ptdavis/"><img class="dsq-widget-avatar" src="http://media.disqus.com/uploads/users/25/2145/avatar92.jpg"></a>\
	 <a class="dsq-widget-user" href="http://disqus.com/ptdavis/">ptdavis</a>\
	 <span class="dsq-widget-comment">Interesting comment and view. I wonder if Murdoch is capable of taking an outsider\'s view, and agree it is what is necessary. But, on the other hand, Jobs has become the ultimate music insider...</span>\
	 <p class="dsq-widget-meta"><a href="http://www.unboundedition.com/pdp_thinking/2009/nov/19/rupert-murdoch-steve-jobs-journalism/">Is Rupert Murdoch the Steve Jobs of Journalism?</a>&nbsp;&middot;&nbsp;<a href="http://www.unboundedition.com/pdp_thinking/2009/nov/19/rupert-murdoch-steve-jobs-journalism/#comment-23570138">3 days ago</a></p>\
	 </li>\
	 <li class="dsq-widget-item">\
	 <a href="http://disqus.com/milesgalliford/"><img class="dsq-widget-avatar" src="http://media.disqus.com/images/noavatar92.png"></a>\
	 <a class="dsq-widget-user" href="http://disqus.com/milesgalliford/">milesgalliford</a>\
	 <span class="dsq-widget-comment">Good article. I think there is a big difference between what Steve Jobs did with music and what Murdoch is trying to do with online newspapers. Jobs was not from the music industry, he was a techie...</span>\
	 <p class="dsq-widget-meta"><a href="http://www.unboundedition.com/pdp_thinking/2009/nov/19/rupert-murdoch-steve-jobs-journalism/">Is Rupert Murdoch the Steve Jobs of Journalism?</a>&nbsp;&middot;&nbsp;<a href="http://www.unboundedition.com/pdp_thinking/2009/nov/19/rupert-murdoch-steve-jobs-journalism/#comment-23569235">3 days ago</a></p>\
	 </li>\
	 <li class="dsq-widget-item">\
	 <a href="http://disqus.com/bryan_pdp/"><img class="dsq-widget-avatar" src="http://media.disqus.com/images/noavatar92.png"></a>\
	 <a class="dsq-widget-user" href="http://disqus.com/bryan_pdp/">bryan_pdp</a>\
	 <span class="dsq-widget-comment">That\'s ridiculous.  Of course, I\'m not surprised.</span>\
	 <p class="dsq-widget-meta"><a href="http://www.unboundedition.com/pdp_thinking/2009/nov/16/gap-announces-end-recession/">GAP Announces End of Recession</a>&nbsp;&middot;&nbsp;<a href="http://www.unboundedition.com/pdp_thinking/2009/nov/16/gap-announces-end-recession/#comment-23475390">4 days ago</a></p>\
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