Disqus - Latest Comments for faris

Re: How Volkswagen Just Squandered 55 Years of Great Advertising

faris — Thu, 01 Oct 2015 11:28:02 -0000

I felt the same way Edward. Made me feel sick, especially because they got us to lie for them, and then poisoned people. http://www.campaignlive.com...

Re: The Ad Contrarian: Volkswagen Will Be Saved By Its Advertising

faris — Thu, 01 Oct 2015 11:26:20 -0000

they made us lie for them, and killed people by poisoning the air. http://www.campaignlive.com...

Re: How Volkswagen Just Squandered 55 Years of Great Advertising

faris — Thu, 01 Oct 2015 11:23:11 -0000

I felt the same way mate. http://www.campaignlive.com...

Re: So a PR Guy Cc'd 468 People on a Product Pitch

faris — Wed, 26 Aug 2015 13:25:02 -0000

I am loving being on the email thread. The people getting angry are the funniest. ;-) nice yo meet you Noreen!

Re: Copyranter: Everybody's definition of 'branded content' is wrong - Digiday

faris — Wed, 08 Jul 2015 14:17:21 -0000

Content = something people choose to consume. Advertising = something we pay people to consume.

Re: Post of the Month - April 2015 - Nominations - Only Dead Fish

faris — Wed, 06 May 2015 12:22:02 -0000

Boom back in the game! But toms post is prob better - he's still angry and young ;-) 👍😄

Re: The Measure Of Character In The Information Age

faris — Tue, 18 Nov 2014 08:04:45 -0000

interesting stuff mate. there is a definitely a division, because with any mediation there is selection, thus creation. everyone broadcasts edited highlights, which is why facebook makes people depressed. at least some of the time. and the gulf between our idealised selves and our real selves is always large, but we are healthier if we can embrace ourselves wholly. aspects of this are natural contextual fluidity - who we are changes depending on the situation. http://farisyakob.typepad.c...

and there is, i believe, no true you - just, as you say, the sum of your actions. actions are identity constitutive not simply reflective.

http://farisyakob.typepad.c...

i think reputation is a unique skill or asset

http://gapingvoid.com/2010/...

but that online we can sort of fake it - buying followers - and have it destroyed for no reason by trolls. it's tricky.

i guess the key is to re-inforce the real relationships - even if you only meet some a couple of times say [wink]

and not become addicted to the mediation. I remember a story about Britney spears, who when she was going crazy said that if she didn't see herself in the paper everyday she didn't know if she was real.

trapped inside a hyperreality loop - see Dave Eggar's The Circle novel of ideas for good thinking on this.

and rock ON

Re: Content Is Not King

faris — Sat, 18 Oct 2014 03:05:58 -0000

gold. thanks for this. am reblogging ;-)

Re: Why banner ads are broken beyond repair

faris — Sun, 28 Sep 2014 08:49:57 -0000

thank you! this is interesting. found the report http://www.criteo.com/cms/d...

they roll up france into everyone [study includes usa but this figure doesn't:

19.4% of Internet users in France–almost 8.5 million people–clicked on at least one Performance Display

but it's still a more encouraging figure. the data also shows the skew above 35, and significantly above 50, which is no bad thin. Might just be that they buy more stuff and and more open to clicks. might be the behavior will die out. thanks again! v interesting.

Re: Why banner ads are broken beyond repair

faris — Sat, 27 Sep 2014 08:44:01 -0000

thanks Mark! I think it's a shame, because shady brokers and complicit media agencies have eroded trust in the idea of technology and media.

Re: Why banner ads are broken beyond repair

faris — Fri, 26 Sep 2014 18:06:05 -0000

do you have more recent data? I can't find any. would be v interested.

Re: Why banner ads are broken beyond repair

faris — Fri, 26 Sep 2014 12:31:39 -0000

ello! can you share one of these reports? that factors in 1/3 of all impressions are fraud, and 1/5 of users [at least] are using adblocking so never ever see them? So, even if they work, they are clearly not as efficient as they should be....

Re: Why banner ads are broken beyond repair

faris — Fri, 26 Sep 2014 12:05:46 -0000

i pretty much agree with you. media was always subsidized by ads, and that was fair and groovy and transparent. the whole sneaky data play makes everyone feel icky. i think. and i suspect is why no one went completely mental re PRISM. i mean, it's bizarre, we know they are spying on everything. but we leave it to apple or whoever to make the tech unspyable, rather than um massive demonstrations about the complete fabrication of wealthy people interests that the US govt seems to have become. anyhoo, i reccomend you read the book about social network infocommunism The Circle by Dave Eggars: ALL THAT HAPPENS MUST BE KNOWN ;-D

Re: Why banner ads are broken beyond repair

faris — Thu, 25 Sep 2014 19:36:40 -0000

ick i just realized i did that thing where you write in the trade press to sell your agency. well i mean that's why anyone does i guess but that wasn't my direct intention. to be clear, i don't sell UNbanners or whatever. ;-D

Re: Why banner ads are broken beyond repair

faris — Thu, 25 Sep 2014 19:33:57 -0000

I love billboards. low attention processing. can't turn them off. but if 1/5 of all people on the street could simply filter them out of view....and one third of the views i was paying for were software not people....the beauty of billboards is the are big they make a statement they are in the world. but i agree about nice clean banner creative ;-)

Re: Why banner ads are broken beyond repair

faris — Thu, 25 Sep 2014 19:31:40 -0000

I'm not a journalist. If you want my advice - I consult. http://geniussteals.co/ Thanks!

Re: Why banner ads are broken beyond repair

faris — Thu, 25 Sep 2014 13:19:39 -0000

exactly. we don't have better, easy, options. challenging. but if 25% of your audience is using adblock - goodness, already low CPMs get lower...

Re: Why banner ads are broken beyond repair

faris — Thu, 25 Sep 2014 13:18:34 -0000

I'm also loving the debate ;-D thanks for your comment! thing is - will they keep working for much longer, like that? even apart from the fraud issue, which to my mind is HUGELY important, as it has eroded trust throughout the digital advertising value chain, publishers themselves are no longer convinced. It was the promise of make once and put everywhere - scale, standards - that made them work. But as Wired points out here, publishers and the web have moved on, but advertising hasn't, yet: http://www.wired.co.uk/news...

I mean, imagine trying to get creatives to build 8 different version for a responsive ad .;-D hence Wired and co are building their own bespoke tools, hence fragmentation, hence not standard, hence. broken.

People used to not hate advertising, back in the day. People even claimed to like them. But that has never been the case for banners. Not to say new units may not be born that work on mobile in stream - in fact it's probably easier because the stream is linear - but as they are now, both made and sold, is broken. Moving to attention model for sales, a responsive design framework. Who knows.

According to the Addroid guy most agencies are still using flash? I couldn't believe it. Gosh.

Re: Why banner ads are broken beyond repair

faris — Thu, 25 Sep 2014 12:51:47 -0000

Hello! Thanks! I had a footnote in the original copy saying: This is old data but seems representative - for the link about 86% of clicks 8% of people. That's the only old one as far as I could tell? And I couldn't find a more recent study, but I'd like to. The Comscore 2012 data is the most recent available for total number of impressions. I asked around anyway and couldn't find any. The Awards Effectivness index is from 2010 - no more recent meta-analysis has been done I don't think - that's something we need to address - but it is still held to be valid: http://www.thinkbox.tv/serv...

Re: On Social Media 'Command Centres' - Only Dead Fish

faris — Mon, 12 May 2014 17:10:32 -0000

war room, guerrilla marketing, targeting, flighting etc etc. Language of war is all over us. But I agree 100%. No one wants to go into a war room. But a FUN room? well.

Re: Logically, I’m on the side of emotion

faris — Tue, 01 Apr 2014 16:47:32 -0000

Yes indeed sir

http://farisyakob.typepad.c...

and especially

http://farisyakob.typepad.c...

Rock ON

Re: The Wearable Brand, Tracking Your Every Move

faris — Wed, 16 Jan 2013 17:44:16 -0000

Hello mate!

Good stuff as always. Here's some early thinking on this that also speaks to augmentation and apps

http://farisyakob.typepad.c...

Re: startup marketing · Communicating to two-sided markets

faris — Fri, 16 Nov 2012 13:26:28 -0000

nice mate. bilateral value proposition.

Re: Is Transmedia Storytelling the New Digital Marketing?

faris — Fri, 12 Oct 2012 11:42:17 -0000

Hello! indeed. Some thoughts on such here:

http://farisyakob.typepad.c... and builds here
http://www.ogilvydma.com/20...
Rock ON FX

Re: Best Case Scenario: How To Nail The All-Important Case Study Video

faris — Tue, 10 Jul 2012 18:29:22 -0000

Context is crucial. Ideas need explanation. How else to know what the brief was / how to judge work from other nations not in English?

Case studies are advertising for advertising. Like all advertising, they are subject to misuse, but we are too remember that the POINT of advertising is HOW you say something is as important as WHAT you are saying.

The increased complexity of the systems and solutions simply won't allow for the 'work' to be judged without explanation - experiences, tools, systems, consumer involved programs, aren't static, closed pieces of craft that enable simple like for like comparisons.

Clear structure - brief objective strategic idea creative idea results - would help.

When you watch literally hundreds and hundreds - you pick up on cliche immediately and judge it accordingly. And, a joke wouldn't hurt. Humor helps - it's an ad remember?

Some thoughts on what makes them better that I wrote for the Clios:

http://farisyakob.typepad.c...