These mixture of Flash banners and whole page takeovers, get your imagination and creative juices flowing about the possibilities of mobile advertising.
I've been looking at the amazing creative work being put out via the Medialets rich media platform: http://www.medialets.com/showc... Awesome stuff, particularly as the ads & interaction are not dependent on quality of available connectivity on the device - the ads get pre-loaded on the device and work fully even when off line!
This is a good development by Steve Job by trying to bring new thing which the whole ideas was Creativity which the IT is all about.Thnks
Murat,
Interesting. The big issues w/gps access to the ad networks will be: 1. delivering contextual ads in the time necessary 2. picking ads that interest that specific user (apple accomplishes this by leveraging genius in iTunes), 3. getting enough inventory of local deals to maximize monetization.
the last one is the only real hurdle i see. there are millions of small and local businesses which could benefit from this immensely, but its still too hard for them to make the creatives, make the sites, etc. most small businesses still don't have a website.
Hi Brian,
I'm taking a completely different view on the use of GPS, it's not so much about local businesses and deals, it's about the creative use of the functionality.
For example lets say a banner advert for a car pulls your location in and displays the car driving down your street using the graphics from Google Street View. Or a advert for the new terminator movie claiming the terminator is hunting you down and has traced your location to xxxx street (like the terminate-a-mate campaign).
The whole local deal thing really doesn't excite me, partly because the inventory will never be good enough and even if it is, deals and coupons are pretty boring.
The real win is enhancing engagement and better click through rates.