As always Doug Karr provides great insight into the world of social media marketing. Sage advice for corporations who think things happen magically. It also underscores his integrity for not just taking the money and enjoying the race!

Thanks Sherry - Glad you enjoyed it

Michael Stelzner thanks for the podcast! My two cents would be to dig a bit deeper. Influence Marketing is more science, than feelings.
All we need to know about Influence Marketing, we can find in one book. Strongly recommend it to everyone

"Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing" written by Sam Fiorella & Danny Brown

Thanks for your suggestion

Influencers can be very helpful in building an online audience, but if the audience you build through the influencer do not convert to purchases the audience is of not beneficial to the online marketer, so I am of the opinion that when choosing an influcencer to work with, take time and put in effort researching the influnecer's audience. Choose an influencer whose audience are interested in what you or sell

Appreciate your thoughts on this

I had the pleasure of sitting in on Doug's session at Social Media Marketing World (Doug, it was worth flying from Australia for that alone - thank you). It was very refreshing to hear his views on influence and that it is not about popularity and audience. There are many 'influencers' trading on vanity metrics and providing horrible ROI for brands, and eroding their hard earned credibility with their audience. Not exactly a sustainable practice. I couldn't agree more with Doug about seeking the right audience fit where relevance rules, not reach.

Thanks Laney and thanks for coming all the way over from the land down under

A article which have deep insight and philosophy of social media marketing! Thanks ! Feeling resourceful after reading this article!

Thanks Amit

Great post Michael! I've always been hesitant to reach out to influencers (like yourself!). I'm an introvert at heart but this article helped!

Glad you found it useful Jennifer

Thanks for discussing the topic of influencer marketing. It's been in the back of my mind to peruse this possibility. Of course I need to get heart centered and make sure its not another case of shiny object syndrome (for me) :)