If you get paid to write this fluff anything is possible ;)

so much talk and we dont even know what their plan is :)

http://webforum.one

Please someone sheds the light for me to understand, how come whatever Apple doing is considered failures before they are even launched or debuted?. Not only the rumors of Apple car fails but also then the iPhone 7 fails before they are debuted?.

Because they have not launched a successful product since the iPhone - Music, Watch, etc have all been flops.

I heard people saying that, but do they have any suggestions that what is a great products can surprise consumers and Wall Street, instead of bashing and complaining what next would Apple pulling out of the hats?

You have to take chances to hit homeruns. Apple takes chances, that's why they are awesome. Haters will hate, so it goes.

Subject to ridicule? The iPad was the most ridiculed product name out there, and it did all right.

Multiple quarters of declining volume. Not doing very well at all.

The basic problem with any non-automotive business introducing an automobile is the prohibitively high cost of putting the manufacturing infrastructure in place. This is true even if all the parts are externally sourced. Apple's care will necessarily be expensive, unless it decides to invest everything "up front", and not look to sales to amortize the start-up costs.

Another problem is deciding who the market is. Where would this auto "fit in" among its competitors? The market isn't currently large enough for "me-too" products.

The photo reminds me of the car Donald Duck drove in a Tomorrowland episode.

Wait, so a car would be doomed to fail because it's too expensive in a crowded market, but a TV set would be great (in a crowded market). Next you'll explain why Apple can't POSSIBLY create a phone...in a crowded market.

The price tag of an Apple-made car likely wouldn't be worth whatever features they bake into it. The idea is that an Apple-made car would cost more than a Tesla, Lexus, etc, but not be a better vehicle. I would consider iPhones, Macs, or even a true Apple-made made TV to be more of a middle-class luxury. In terms of mechanical build quality, it needs to be more sound than the top safety+reliability cars in Lexus-Toyota and Tesla. Apple would also need to determine where they are going to target their car. If they are going to go electric, they need to compete against Tesla, hybrid and you compete with Toyota/Chevy/Nissan, luxury and they compete with Bentley/Range Rover/Tesla/etc. The price point is likely to doom them from the standpoint that iPhones and Macs are overpriced (speaking strictly of retail price compared to what the machines offer; for example, the base model iPhone 6S comes with only 16GB internal storage, an amount many find far too small, at $649, while the newer Samsung S7 with 32GB internal storage comes at $672). In essence, let's say that Apple wants to compete with Tesla as the high-tech car of the future. It likely won't come with anything more advanced than a more integrated version of Apple CarPlay. As a vehicle, it may be about a $80,000 car (worth), and they'll claim it's better, but they'll charge $110,000, while likely being no better than a $90,000 Tesla. Unlike phones, cars don't see rapid improvement, and with a TV, more people can afford to pay $2000 for a top of the line TV than people can pay for a $100,000-150,000 car.

The future of car tech is about the most interesting unknowable there is right now. Will it coalesce around some marketable standards that let buyers choose the ecosystem for the dashboard that they want and have confidence that the auto's online functionality and resale value will survive more than a year or two? Or will it devolve into an ncoherent dog's breakfast of absurdly designed and unpredictable junkware like online big screen television? After all, these are $40k to $100k "gadgets" that are not so easily susecptible to short term fanchild fanatacism - buyers usually think a few years ahead. It's fascinating and important, and fun to follow, because nobody knows.

You're driving it wrong...?
Antenna-gate, the sequel...same design flaw, bigger antenna...?
Car WIFI not staying connected after latest software update...identical problem on the phone and the iPad...?
You need to update your car for continued access to Apple's Map Navigation services, sir....?
You need to update your Apple watch in order to start your car, sir...?
Apple's self driving car works exclusively with Apple Maps...so now you really need that life insurance....?

That's what comes to mind when I picture Apple producing a car.

The apple faithful will buy whatever apple builds!!

First, define "success". If defined in typical Apple fashion, profits and image - they can do it. If defined by volume and large presence/chunk of the market - no. Good example is the first generation of revamped Mini Cooper, in USA it sold "paltry" 12000 cars or so in a year. However, it received image recognition, brand recognition and not Apple like but fair profits. Apple can do that.
Now to the point where we disagree a lot "Chevy Volt should be a design target in more ways than one, including the hybrid approach. " - Makers of Chevy Volt thought the same. Expected 40000-50000 car sales per year. Number was more in a 10000 range. And, despite many car industry absolute failures of many kinds, this one received never before seen confirmation of failure: official Chevy dealers joint request to the manufacturer to stop sending them this car. Chevy Volt should not be a target in more ways than one. State of electric car industry is such that there is NO market for anything but luxury and toys for rich. Good example with Volt: the only place where I saw one in the wild, actually I saw three(!), were richy-rich-Hamptons, Long Island, NY. Few small electric cars can be sold to the rich and posing. If Apple can make it with profits at sub-20000$ price, which would make it competitive for what it is, yes. But that will not happen.
So, reasonable target are Tesla X and S types. Expensive luxury with great profit margin despite unreasonable expense of electric car underlying the luxury. And with Apple, expect it in 100000$+ range. Would sell in 10-15K numbers per year. Would bring unheard profits per car to Apple. Would bring brand recognition. However, on the Apple scale, crumbs under table. That's why they may never make it.

The Volt is not a mid sized car

"... If the design is too weird, or subject to ridicule, or if it picks up a derisive nickname [...] then it will be D.O.A."

Uh huh, but if the Apple car pulls a low 11-second 1/4 mile dragstrip run and puts the whoopin' on a Challenger Hellcat/Corvette Z06/Ferrari F12/Lambo Aventador then no amount ridicule is going to dent it's image even if the Apple car is revealed to look like a giant Apple Magic Mouse sitting on 20" wheels.

Mr. Dvorak, I do believe you need to go visit YouTube and search for 'Tesla vs. Ferrari' just for starters.

but the real question for the Apple car is.....

....Will it have Windows?

No, but they will have iPortholes made of glass.

Forget Windows, worry about a backdoor.

After the iMiniPad any name would be an improvement.

LOL you mean the iPad mini? At least get the name right before you try and make fun of something.

It was funner the way I said it. I did give it some thought, I'm no longer an Apple user.

But if you could have the payment come out of your cell phone bill, then that would be a win-win. Because, of course, it will be cell connected: Verzon iCar, or T-Mobile iCar. Will it charge with a Lightning Connector, a Smart Connector, or USB-C(ar)?

Just shows you have a very small brian.

Who's Brian?

Nah, it'll be a totally proprietary charger that runs at an odd 263.7 volts and requires special Apple installed wiring in your house.

And you need new wiring installed every two to three years to keep up with changes to the auto-ios software you need to keep the vehicle linked to your Apple account, and if it isn't linked to your apple account it won't start. Also, if you don't get an Apple branded oil filter ($148 at the Apple store) at every oil change you'll get an Error 53 and the vehicle won't start.

The difference between the price of a top of the line cell phone and the price of a top of the line car is more than 2 orders of magnitude. While marking up a phone to twice what the competition charges does not move that phone out of reach of most people, doing the same to a car does. If Apple wants it's usual ridiculous margins when it sells cars, hard to see a large enough market to justify the development.

The car might not need those margins - it will function as a base for other device sales. You'll need the latest iPad and iPhone to be compatible with it.

Exactly. You can sell enough blood to buy a $600 phone. You can't sell enough blood to buy a $100,000 car.

Bloated gas bag John C Dvorak says every new Apple product, or rumored product is doomed. Based on his record the Apple Car now stands a good chance of success. John gets one right here and there, like a broken clock.

Why do i bother in buying the car, when i'm 100% sure next year ill need to upgrade to a new model?

Given Apple's history how far-fetched is this, really?: "This car's 4 years old already. The car won't run unless it's linked to your Apple account and to link to your apple account now you need to have at least version 2.4 of Cios and this model's only compatible with up to Cios 2.2."

Apple TV....again? Every time someone wants to bring out "Apple is going to revolutionize the world!" they mention a TV as the next evolutionary step. And I get it, even Jon has been saying for 5...long...years this would be a good thing, and yet it hasn't manifested.

It's too bad all companies don't inspire this false enthusiasm for products they don't produce. If Sony creates a new Bed Maker Plus, sleeping will be revolutionized by the snug fit of sheets that no other company can compete with! If Ford really puts it's mind to carpet cleaning, it will create such a zen like state that nobody will buy wooden floors ever again! The true vision and artistic beauty that only Ben & Jerry's can bring to coffee cups cannot be overstated; only they have the innovative minds that will move coffee drinking to the next level!

Personally, I love the sound of "The Rolling Toaster". LOL