Similar to item number 2, "attending" the twitter feed for relevant conferences and events is a great way to connect with your audience.
Hope this tip helps you reach your customers.
Thanks
Jane

Definitely. No way could I afford all of the ones I want to go to, but keeping involved in the discussion around it on Twitter helps to keep me up to date with what's going on. There's no excuse to be totally out of the loop.
Thanks for reading Jane!
Andy

Some great insights there - thanks for that

Glad you enjoyed it, thanks for reading :-)

How do you create a lead-gen card?

I think you need an adv profile to do that. https://business.twitter.co...

Head over to https://ads.twitter.com and log in, if you haven't already.

Put your card details in (you don't need to pay anything) and after that you'll see a 'Creatives' option appear on the bar at the top of the page. This will have a 'Cards' tab, which is where all of your Twitter cards are stored (you can make as many as you like). If it's your first time there, there will be a big button labelled 'Create your first Lead Generation Card'. Alternatively, there should be options for other types of cards too if you prefer.

Hope that was helpful, and thanks for reading!

Andy

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