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TRR • 10 years ago

My guess? Tucker Max's new site is simply an easy way to make more money off fans of his books. The content will be extremely basic "eat paleo" "assert yourself with women" "do cross fit," and be on par with your standard issue of Men's Health magazine.

Tucker's recent twitter convos are all about building hype (telling people your upcoming site isn't original isn't exactly a good marketing strategy).

He's already spent the last few years trying to become more MSM friendly by stepping away from fratire, running a non-offensive type blog, getting away from hooking up, deleting offensive type tweets, so why would he swing back in the direction he's worked so hard to move away from? It doesn't make sense.

Rollo Tomassi • 10 years ago

Blue pill backsliding and publicly renouncing the paper-Alpha frat boy revenue model that brought you recognition can get expensive when you "accidentally" knock a girl up and need to rationalize reasons for marrying her. What's an 'entrepreneur' like Tucker to do when he's done a 180 on every premise of 'Beer in Hell' and detonated the only machine that might pay for his kid's daycare payments?

Reinvent a more commercially 'palatable' and feminine-primary revenue model by systematically mining the manosphere for the most provocative and salient issues its writers were raked over the coals to establish over the past 10 years. Then paraphrase and sanitize them to appeal to the sensibilities of a feminine-primary readership, and finally, repackage them as your own original ideas from a "former red pill guy who finally saw the light that 'Not All Women are Like That' and those dudes are just bitter-burned® incels who can't get laid."

It's a really brilliant marketing strategy that I'm sure Tucker will congratulate himself over; the only problem is that Rick Raw, Mark Manson, Athol Kay and Susan Walsh have already been using this 'false-flag red pill' revenue model successfully for over 4 years now.

In fact I predicted this model coming about 3 years ago:
http://therationalmale.com/...
http://therationalmale.com/...

My guess is the royalty money is drying up and Tucker needs to return to the publicity well once again, only he shot the golden goose in his pregnant GF / ONEitis fueled recanting of his former Alpha cad ways and needs to find some new way to reestablish his credibility.

Guest • 10 years ago
GeorgeKaplan7 • 9 years ago

The podcasts, advice and e-book on his site...they're all free

Mike Cernovich • 9 years ago

And it's all trash. It's Cosmo for Men. No one even cares about his site. I never should have linked to it, as the market has rejected it. Go to Google Trends. No one cares about Mating Grounds or Tucker Max. The only way they will sell books is by using shell buyers and other marketing tactics. Tucker the fraud failed yet again.

clickhere777 • 9 years ago

So it took Tucker less than a year to get to where you were after like 2 and a half years?

Mike Cernovich • 9 years ago

Hi Tucker. You created a sock puppet to post this? Traffic must be bad.

Your podcast has fewer ratings/reviews than mine, is poorly reviewed, and no one searches for your site.

No one cares about you forthcoming book, either.

Stop lying to your audience. You should tell your real story, about failure, bankrupting companies, having your dreams shattered.

That's real and raw and people would be interested in it.

Good luck.

clickhere777 • 9 years ago

Apparently they had over a million downloads by December. It can't be THAT bad can it?

Mike Cernovich • 9 years ago

Even if you assume that's true (why believe what he says), downloads can be purchased. "Mating Grounds" gets less than 1,000 search impressions per month. I see the back end for every search, as D&P is on Page 1. It's been a failure.

Again, tell the real story about big dreams being crushed and how you overcame it. That's what people want these days.

clickhere777 • 9 years ago

Ok. You obviously have been accumulating all this material - the website and shit tons of podcasts - did you ever think about publishing a book?

GeorgeKaplan7 • 9 years ago

Cosmo for men? I'm not sure - Tucker and company have yet to touch on "75 Sex positions that will make your women squeal" or other nonsense like that. Every subject or claim in the podcasts so far has strong backing from research in social psyc, not just anecdotal BS. Cosmo also gets political, which this podcast does not. I did take a look at Google Trend, and yes, the search "Tucker Max" is pretty much non-existent now. BUT 'Mating Grounds" shows a very recent spike (higher than the "Tucker Max" peak in late 2009 according to the chart. Also, many people who have access to itunes just search podcasts there. Given that they're categorized under "sexuality", I think a lot of young dudes would find it pretty easily. Once they see he's a former bestselling author, they're also likely to look those book up on amazon.

Mike Cernovich • 9 years ago

The nice thing about Disqus is that it lets me see who is a shell commenter. This is your fourth comment. Three of those have been posted in this thread and the first one was a junk/throw away comment elsewhere.

Hi, Tucker!

GeorgeKaplan7 • 9 years ago

-Actually just signed up for Disqus, as well as the mating grounds podcasts so I went looking online to see what other sites had to say.

Mike Cernovich • 9 years ago

Maybe you can go post a comment at the Mating Ground? Oh, wait, you can't!

When The Mating Grounds first launched, they had comments enabled. No one was commenting, so they had to close comments.

They weren't getting any comments. Post after post and podcast after podcast....nada.

Blog comments are very hard to fake. 1. It's expensive, as you have to pay English speakers. 2. Faking a community means creating different persons, which is hard to pull off (and also expensive). Tucker Max closed comments rather than let the world see how insignificant their site is.

If he enabled comments, you'd see the truth about his traffic. It's shit.

Because I am ranked so highly for The Mating Grounds, I see in my search referral logs how much (in his case, how little!) interest there is in his latest project.

No one is online looking for it other than Tucker's own market team. No one not paid to read the site cares. It's a shit site and the market has rejected it.

Mike Cernovich • 10 years ago

Yep. He's riding a hype train and I intend to derail it, because he's an idea thief.

He could have said my site sucked and I'd have been cool. People disagree about such things. Whatever.

Joe Rogan calls out joke thieves and I don't see the difference here. I'll call out idea thieves.

GeorgeKaplan7 • 9 years ago

What if I told you...the podcasts and advice are free?

Mike Cernovich • 9 years ago

What if I told you the podcasts and advice are bad copycats and hence it's the most poorly-received website and podcast in its genre? Don't believe me. The 25 one-star and 29 two-star reviews speak for themselves!

Phero • 10 years ago

Its just part of the commercial bandwagon jumping on the manosphere.
You could also say it was written 2 thousand years ago, but there is much to gain with sharing experiences in the form of a blog.

Jose L Romero • 10 years ago

This is a case of a person taking credit for someone's else work! It's just wrong!

WellBuiltStyle • 10 years ago

Glad you went with the Disqus commenting platform.

Solid move.

Manny

Mike Cernovich • 10 years ago

Thanks. I should have done it sooner and think everyone should be on Disqus.

Getting my thousands of comments to import has been a challenge.

Phero • 10 years ago

Its just part of the commercial bandwagon jumping on the manosphere.
You could also say it was written 2 thousand years ago, but there is much to gain with sharing experiences in the form of a blog.

Peter Phoenix • 10 years ago

I wish them the best of luck. Building up a solid readership and some quality content takes years and I can't imagine Tucker spending weekends at home working on his blog.

Not only this, but they failed to innovate in their concept. He says that they're going to do their own research but good research takes years and hundreds of samples. From this I expect him to find results that we've been talking about from experience for the last 2 years.

Mike Cernovich • 10 years ago

They have a huge audience already. Sheep will love it over there. I don't write for the sheep. But when truth seekers Google them (the only reason I posted this), they'll find this post and won't be deceived by liars and thieves.

Simon • 10 years ago

And I like new comment section. Simpler to use.

Mike Cernovich • 10 years ago

Thanks, I have been making a lot of incremental improvements over the past few weeks and have more in mind.

Now I have to make sure the comments that got exported from Wordpress to Disqus didn't disappear in the Internet.

Simon • 10 years ago

I'm sure you had fun bashing those idiots, but why post about it and give them attention they don't deserve?

There's too much good content here, someone had to copy it sooner or later.

Mike Cernovich • 10 years ago

It's public service. Men who turn to Google in the weeks and months ahead have the right to know the truth about these guys.

Mark • 10 years ago

Did either of these two or Mating Grounds take your copyrighted material? If so, you would have grounds for a civil suit.
The professor probably gave in to avoid being suspended, or worse. But yes, he's an idiot.

Dman • 10 years ago

I will be studiously avoiding this Johnny-come-lately. E-book on increasing testosterone? Come on.

The reality is that most of the self-improvement content for men (sex, diet, test, money) is already out there; put out by this blog or in RVF or B&D or something else. Most "new" content from up and coming blogs now is at best a refinement of what's out there, and at worst a mere paraphrasing (or hell even a copy as we have seen).

Mike Cernovich • 10 years ago

Yep, Tucker Max ripped off Art of Manliness:

http://www.artofmanliness.c...

Michael Hewitt • 9 years ago

Mating Grounds looks like it is directed at guys trying to get with women and that's it. I think two things.
1.) You are always more interesting and likely to attract women if you focus on "doing you" are hard and excellently as possible.
2.) Why don't people just make themselves as awesome as possible and let everything fall into place?

Tucker could have interesting things to say, but it looks like he is playing to a Beta-level crowd who are not seeing the full picture of life and self-development.

Who cares? More for the Alpha Wolves.

Dman • 9 years ago

Roosh is discovering all this right now, unfortunately.

Mike Cernovich • 9 years ago

All prophets are called crazy at first.

Rick Derris • 9 years ago

Unfortunately F*cker will do well in this endeavor. He already has a lot of idiot fans who believe his BS stories as gospel truth. He will also tap Tim Fraudriss' army of nerdlings and Google-bombers in India to direct a ton of traffic to his new site (SEO "experts" are nothing more than creeps who hire a bunch of keyboard Morlocks). These guys are scumbags and it's sad that they're going to ruin this fun corner of the internet.

Mike Cernovich • 9 years ago

I thought that, too, but the site sucks. Tucker keeps saying, "Geoffrey and I know what we are talking about. Trust us." That's the #1 rule violation as a writer. You're supposed to show, not tell. Tucker and Geoffrey are both clueless, and it shows.

They thought it would be easy to write about dating and relationships, but it's actually really hard. And they've entered a space that has been producing quality information for years.

They even closed comments after my friend Simon laughed at them for copying Danger & Play.

That's how fragile they are. One critical comment and they shut down comments sitewide. (They weren't getting many comments anyway. I counted 4 for their entire crappy site.)

anon1 • 10 years ago

hey man did you see this? Frost put up a link exposing yet another leech stealing your content. this time its 'viva la manosphere' and your fitjuice work http://www.thumotic.com/viv...

Mike Cernovich • 10 years ago

I did. That is one reason I didn't let this thievery slide by without commentary.

Gurney Halleck • 10 years ago

I should say though that Tucker Max always rubbed me the wrong way, his material mainly consisting of "I'm winning lollloll." If there's anything to say about the Miller/Max partnership it's that it's downright bizarre.

Gurney Halleck • 10 years ago

I'm confused by the title. "Mating Grounds: Geoffrey Miller and Tucker Max Copy Danger & Play and Hilarity Ensues."

Two-statements, neither of which are true. Have they really copied Danger & Play?

Where is the hilarity?

Gurney Halleck • 10 years ago

I read quite a few manosphere blogs, though I never visited this particular site before (looks nice.) I've read "The Mating Mind" and "Spent" and adored both, meaning that his twitter flap notwithstanding, I'm a fan of Geoffrey Miller.

I don't get what the exact beef is here between Danger & Play and the Geoffrey Miller/Tucker Max duo.

Unless there's more to this that you haven't mentioned in the post, all I got was this:

-Geoffrey Miller/Tucker Max announce manosphere-esque magazine.
-Geoffrey Miller once followed the tweets of Danger & Play and favorited a few of them.
-Therefore, this necessitates fear that this duo will ride the coattails of Red Pill bloggers and will compete against Danger & Play. What assholes.

Is there more to it than this?

Mike Cernovich • 10 years ago

Your reading comprehension skills aren't at a high enough level for Danger & Play.

See yourself to door.

Gurney Halleck • 10 years ago

Yea, Miller said this: " “[Tucker Max's] writing is the only frank and honest thing they’ve ever read on sex and dating. There is nothing else that talks about these issues the way you do.”

I mean come on, what do you expect him to say? "I want to start a manosphere blog but let me first give props and traffic to all these other blogs that have been in the game for years."

Guest • 10 years ago
Mike Cernovich • 10 years ago

These idiots/supporters of Geoffrey Miller can't even follow a simple argument.

First he said, "They didn't do anything wrong!"

Then he said, "Oh, well maybe he did do something shady, but what did you expect!?"

It is true that I expect nothing but fraud and lies and deceit from Geoffrey Miller. After all, Geoffrey Miller got caught lying to his colleagues and supervisor and got censored for it.

That doesn't mean we can't call out fraudsters. If anything it means we should remind people that Geoffrey Miller is not to be trusted and that his blog posts are likely dishonest.

Mark • 10 years ago

Did either of these two or Mating Grounds take your copyrighted material? If so, you would have grounds for a civil suit.
The professor probably gave in to avoid being suspended, or worse. But yes, he's an idiot.

Jose L Romero • 10 years ago

This is a case of a person taking credit for someone's else work! It's just wrong!

WellBuiltStyle • 10 years ago

Glad you went with the Disqus commenting platform.

Solid move.

Manny

TRR • 10 years ago

My guess? Tucker Max's new site is simply an easy way to make more money off fans of his books. The content will be extremely basic "eat paleo" "assert yourself with women" "do cross fit," and be on par with your standard issue of Men's Health magazine.

Tucker's recent twitter convos are all about building hype (telling people your upcoming site isn't original isn't exactly a good marketing strategy).

He's already spent the last few years trying to become more MSM friendly by stepping away from fratire, running a non-offensive type blog, getting away from hooking up, deleting offensive type tweets, so why would he swing back in the direction he's worked so hard to move away from? It doesn't make sense.

Rollo Tomassi • 10 years ago

Blue pill backsliding and publicly renouncing the paper-Alpha frat boy revenue model that brought you recognition can get expensive when you "accidentally" knock a girl up and need to rationalize reasons for marrying her. What's an 'entrepreneur' like Tucker to do when he's done a 180 on every premise of 'Beer in Hell' and detonated the only machine that might pay for his kid's daycare payments?

Reinvent a more commercially 'palatable' and feminine-primary revenue model by systematically mining the manosphere for the most provocative and salient issues its writers were raked over the coals to establish over the past 10 years. Then paraphrase and sanitize them to appeal to the sensibilities of a feminine-primary readership, and finally, repackage them as your own original ideas from a "former red pill guy who finally saw the light that 'Not All Women are Like That' and those dudes are just bitter-burned® incels who can't get laid."

It's a really brilliant marketing strategy that I'm sure Tucker will congratulate himself over; the only problem is that Rick Raw, Mark Manson, Athol Kay and Susan Walsh have already been using this 'false-flag red pill' revenue model successfully for over 4 years now.

In fact I predicted this model coming about 3 years ago:
http://therationalmale.com/...
http://therationalmale.com/...

My guess is the royalty money is drying up and Tucker needs to return to the publicity well once again, only he shot the golden goose in his pregnant GF / ONEitis fueled recanting of his former Alpha cad ways and needs to find some new way to reestablish his credibility.