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Seriously? This is just another beat-up. They've been releasing films this way for ages. Release them on windows at same time, then it'll be something to write about.
It still doesn't help people in regional areas who continue to miss out on Australian films and quality overseas films like Phillip Seymour Hoffman's last film A Most Wanted Man or Night Moves. The rigid and outdated movie distribution regime in this country will eventually be run over by internet technology and people demand.