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Although technology is getting more and more advanced to thepoint where computers with artificial intelligence can replace humans for manytasks, I agree with the author because I feel like human interaction is tooimportant. As can be shown with Apple’s U2 blunder, human interaction isnecessary to fully analyze data. It is impossible to for 500 million people tohave similar enough music tastes to enjoy a free U2 album, but making itavailable to these people for free is a good idea. If they had allowed forpeople to download it on their own for free, this would have been a much more successfulcampaign because the people who download it are the target market for the band.Instead Apple frustrated 500 million people and possible ruined the chances ofU2 having a successful album. This is just one example of how important humaninteraction is in regards to technology. I do agree that advances in technologymake our lives a lot easier, but a problem occurs when technology is used to assumewhat people want. We like to make choices and weigh out our options whendeciding on a product, when technology decides for us it doesn’t allow us toperuse the other opportunities that the market has available. Forcing a brandon consumers usually has negative consequences because not all consumers aregoing to find the product useful and they’ll discredit the brand. Marketing isnot just about data, it’s about understanding the underlying meaning of thedata. While technology is good at statistically analyzing data, it is nowhereclose to being able to analyze it based on understanding what a real, liveconsumer wants and needs.
Author Rachel Barnes explains in thisarticle that “the human touch can never be replaced by an automatic download” Istrongly agree with this. I agree because a computer gets everything from ahuman being. A human is the one who programs the computer, the computer doesnot have an answer a human did not program into it already. I feel like people havethings messed up. They are thinking that computers are smarter than humans… Ijust believe they can do things quicker than us humans but that does not makethem smarter. You got to remind yourself that a human built, designed, andprogramed the computer.
Rachel explains how Apple says “you can haveone without the other, when they are interwoven at the heart of business, wefind magic”. I think Apple is a fantastic company but I do not believe that anyof their robots, phones or anything technical can take over a human touch.
If you think about it I remember learningthat when babies are born they need to be nurtured and held. They may havemachines that can keep a baby warm but they have no machine that can show ababy love and give a babies a real human touch (that is what doctors are for)!It I all about having human feelings.
I see the world very lonely if people do notthink about humanity more than they do technology.