I think the shock made people really sad. Yeah, this is real. But it went from something funny and nice to something dreadfully sad. How many people donated? Or did everyone just walk away depressed?

this is a nation wide ad. That blue chair she sits in at the end represents the whole organisation where 3/4 children survive cancer, leaving 1 out of four chairs empty. It's a very effective advertisement that brings to light a topic which too few people want to think about, or discuss. Compared with adulthood cancer, childhood cancer won't be cured by the same treatment, since it's caused by something different. This does make people donate, and it makes them think

Being depressed sucks, but some of us are depressed because of our own children fighting cancer. The minority doesn't win, here, truly. You would be depressed whether or not you saw bad things. It is up to YOU to make the changes necessary to not have this heartbreaking stuff happen in our world. Or to shut your eyes and not look. I don't watch cancer movies BECAUSE I know it makes me sad. One valuable lesson my kid taught me through cancer is that it is better to allow yourself to feel the feelings; that allowing yourself to be sad or angry or defeated and giving yourself credit for those feelings makes them dissipate faster, dissolving into a more pleasant feeling. Joyce Saltman said when you have something right in front of your face it blocks out most everything else. When you take a step back and look again, the problem doesn't seem so huge.

To say you suffer from depression, you are extremely insensitive. I understand it is a horrible thing to suffer but it is not the only horrible thing in the world, and it is impossible to please everyone. Also, for you to be of the opinion that victims of depression should be shown respect, whilst contradictingly bringing into it the name of a man who has passed, well that is slightly worrying. Instead of moping around because cancer depresses you, you should be taught to rejoice the fact that this ad brings awareness to it, and could have a huge impact on the support behind the research and development.

I agree that this ads is for a good cause and it is an effect ad to raise money etc. But I do see your point and I do agree with you. For people with depression (you won't understand unless you have had it) - especially if it mixed with anxiety disorder too - whatever you see out in the world will affect you. I personally have had to stop myself looking up facebook and news when major disasters happen because negative/sad news bring my mood down further when it is already low.

- just shut your eyes and don't look - fair enough when this is in your control: you don't watch caner movies; I don't watch news of disasters - we all do the little bit we can to protect ourselves.

The problem is - when it became 'compulsory' - you walk down to take a train and is forced to look at a depressive ad - yes you can close your eyes and turn away if there is only one. In the future, however, I can imagine that all charities of all different causes can be using similar technology to bombard us with sad stuff in order to raise awareness and money. THAT's the point - THAT's when it is going to affect people with depression/anxiety because they can't go out anymore without seeing things that will bring their mood further down when they are already at risk. This has not happened yet but I am concerned.

Very powerful ad -- really brings home how devasting cancer is --- especially for children. I wish we had more ads showing the effects/consequences of diseases, so people would realize that life is not easy for everyone.

The only depressing thing about this was your comments.

Way to ruin a great ad!

So creating conscience and/or making it useful about a REAL human problem is ruining it?, sounds like you are fond of ignorance and superficiality. If you prefer to sell shampoos than helping people with cancer you're a jerk.

Boy do I agree with you!

I agree with you and think that people should look at this from a simple angle. I really enjoyed the Shampoo ad too! But I would not have seen it if it hadn't been for this meaningful video.

What? If anything they've built upon it, creating something deeper.

Nope, they ruined the ad. The message now comes across as shock therapy, not as a useful ad. Be creative, don't plagiarize someone else's work and expect it to be great.

I'm sorry which part ruined it for you? The part where her hair came off or the part that said kids get cancer? Its "shock therapy" sitting in a room full of doctors listening to the words "your child has cancer" but we aren't shielded from that! I wish I would have known a little more about pediatric cancer before my son was diagnosed. I wish I would have donated a little more before my son got diagnosed. I wish I saw this ad before my son got diagnosed. Maybe then....maybe just then I wouldn't have had to bury my son. I wouldn't have had to watch him slowly die at the age of 2 years, 10 months, and 11 days.

Pediatric cancer research is grossly underfunded. Because of this our children are forced to use barbaric treatments. ONLY 2 new cancer drugs for children have been created in over 20 years, while hundreds of thousands have been created for adults in 20 years. Leukemia is the most diagnosed and most treatable form of pediatric cancer. But please listen when I say...that is ONLY if the children do NOT relapse. My son was diagnosed with T-cell Acute Lymphoblastic Leukemia on October 29th 2013. He relapsed only 3 months after achieving remission. It was a death sentence. He died on July 17th 2014. My son never had a chance at life. He was not as lucky as you! He will miss out on an average of 71 years of life.

Maybe if ads like this had been placed around before my son got diagnosed then I would have donated more or someone else would have donated. Maybe then there would have been a cure. Maybe then....my son would be alive.

I'm sorry that this ad was ruined for! I sincerely hope pediatric cancer never takes the life of someone you love.

AJ I cannot imagine the horror you and your family are living. My heart goes out to you and your loved ones. Yes it is hard to see these ads, but this is the real world. It needs to be faced in order to make it better.

I agree that this ads is for a good cause and it is an effect ad to raise money etc. But I do see your point and I do agree with you. For people with depression (you won't understand unless you have had it) - especially if it mixed with anxiety disorder too - whatever you see out in the world will affect you. I personally have had to stop myself looking up facebook and news when major disasters happen because negative/sad news bring my mood down further when it is already low.

The comments below - just shut your eyes and don't look - fair enough when this is in your control: you don't watch caner movies; I don't watch news of disasters - we all do the little bit we can to protect ourselves.

The problem is - when it became 'compulsory' - you walk down to take a train and is forced to look at a depressive ad - yes you can close your eyes and turn away if there is only one. In the future, however, I can imagine that all charities of all different causes can be using similar technology to bombard us with sad stuff in order to raise awareness and money. THAT's the point - THAT's when it is going to affect people with depression/anxiety because they can't go out anymore without seeing things that will bring their mood further down when they are already at risk. This has not happened yet but I am concerned.

Absolutely. I thought it was beautifully done and very respectful.

Maybe helping people with cancer is more important, yeah?

I'm sorry which part ruined it for you? The part where her hair came off or the part that said kids get cancer? I wish I would have known a little more about pediatric cancer before my son was diagnosed. I wish I would have donated a little more before my son got diagnosed. I wish I saw this ad before my son got diagnosed. Maybe then....maybe just then I wouldn't have had to bury my son. I wouldn't have had to watch him slowly die at the age of 2 years, 10 months, and 11 days.
Pediatric cancer research is grossly underfunded. Because of this our children are forced to use barbaric treatments. ONLY 2 new cancer drugs for children have been created in over 20 years, while hundreds of thousands have been created for adults in 20 years. Leukemia is the most diagnosed and most treatable form of pediatric cancer. But please listen when I say...that is ONLY if the children do NOT relapse. My son was diagnosed with T-cell Acute Lymphoblastic Leukemia on October 29th 2013. He relapsed only 3 months after achieving remission. It was a death sentence. He died on July 17th 2014. My son never had a chance at life. He was not as lucky as you! He will miss out on an average of 71 years of life.
Maybe if ads like this had been placed around before my son got diagnosed then I would have donated more or someone else would have donated. Maybe then there would have been a cure. Maybe then....my son would be alive.
I'm sorry that this ad was ruined for! I sincerely hope pediatric cancer never takes the life of someone you love.

I totally agree

I don't think it's "ruined" but to the people who think Funwithguns11's post is nasty: Just because something has altruistic intentions doesn't mean it can't be criticized from a creative/artistic perspective. The quality of the advertisement says nothing about the validity of the mission (seeking cancer cure), it's okay to have range of opinions based on what it is exactly you're speaking about.

I hope you or your mother get cancer... we'll see what you say then ;)

What did his mother do to deserve that? It's not that easy to raise a kid who doesn't end up making silly comments on the internet.

This is a very effective advert. So clever and creative but very moving at the same time. It really makes people appreciate everyday things that we may take for granted. The marketers were clever to choose a train station as it's so busy and it will truly capture people's attention. People will see their hair as a burden when it flies in the wind but this ad makes you appreciate the simple fact that you have hair.

What a horrible idea: Hijack a playful ad to lay down a guilt trip. Experienced ad firms know this type of campaign doesn't work, it just engenders bad feelings to the sponsor and they get associated with it.

I don't think this ad is as impactful as everyone's making it out to be. The first thing that went through my mind was to laugh as her hair went flying off. It took a few seconds of confusion to realize they were even talking about cancer and by that point was a little mad I'd been tricked. They also look far healthier than anyone I've known who was undergoing chemo. I don't know, it just seems really forced.

Like any ad involving cancer I thought it was heart breaking, but the message was clearly delivered. This advertisement shows one of the many devastating outcomes that cancer causes—hair loss. Many people may consider their hair flying around from the wind of the train as an inconvenience, but the real burden is not having any hair at all due to the unfortunate effects of cancer. It really forces you to take a step back and be grateful for an ordinary part of life that many of us take for granted. We see the people who witnessed this advertisement faces immediately shift from joy to shock as they discover the
true meaning of the ad. This symbolizes the horrific shock that cancer can have when an innocent, happy child is diagnosed. It was obvious to me when I noticed that the girl wasn’t smiling that this wasn’t a typical advertisement promoting a product, but that it had a deeper meaning. I didn’t realize that the girl was a child until they mentioned her age, so my only criticism would be to use a younger model because I think people respond more the younger that someone appears. Overall, the message was conveyed in a unique and interesting way.

It was a smart marketing decision to place the ad in a high traffic are where people are likely to stop and pay attention to it while they wait for the subway. People are also more likely to donate while they leisurely stand around and wait or while they are sitting on the subway as opposed to if the ad were outside on the sidewalk where people just quickly walk by.

I'm really tired of the schmaltzy piano over emotionally manipulative message PSA ad that's supposed to show us how wonderful agencies can be.

Am I the only one who thought the hair was going to rip off her face to reveal a cold cut trio on a fresh-baked honey wheat bun?

Today I watch this video and its really impressed me. It’s happened in a Swedish subway ad and got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has inspired another attention-grabbing display.

Once I am just start to watch it, I though it just a shampoo commercial by use new technology to show the people how good and beautiful hair she has. On the first part of this commercial, it’s brings lots of eyes and get more attention from the people who stand in the subway. You can see people smelling and surprised when they saw her hair blowing beautifully in the wind whenever a train arrived.

Suddenly, her hair was blown away by wind and all the clients are surprised and do not know what going on. Then on the top this commercial shows “ every day a child diagnosed with cancer. Text “HOPP” to 72900 to donate 50 kronor. Swedish childhood cancer foundation” and her name is Linn, 14 years old. It’s very impressive and makes people want to send massage to donate to this childhood cancer foundation immediately.

In my opinions, this is a very successful advertising because its shows emotion and react with people. I have to say it is very important to show other people’s emotion when they actually see this commercial, its help customer find themselves and rendering mood, make people to thinking and easily relevant to themselves or their child. I love this advertising and I want to donate them now.

This week, I chose an article from ADWeek.com. The article is called, Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist Worthy follow-up to a hit idea By David Griner. The author first explains on how a Swedish company prompted a shampoo product, by implementing a high-tech billboard that would react when a subway train arrives. The Advertising had a women’s headshot, and when the train would arrive her hair would waver in the air like she was actually there. This was a great advertisement to grab the viewer’s attention. Not only did it grab the attention of viewers, but also it was very creative and unique.

Prior to the Shampoo advertisement, The Swedish Childhood Cancer Foundation, presented a similar advertisement billboard. When the train would arrive at the station,
the hair of the women would waver and flare in the air, but then end up flying away off the women’s head. This created an emotional connection from the message and the viewers. The AD created viewers to first laugh about the creative billboard, then feel sorry about the women’s hair falling off her head.

I feel like the agency, Garbegs and their creative Director Petter Ödéen did an outstanding job by catching the eyes of the public. I wondered what kind of copyright agreement that The Swedish Childhood Cancer Foundation had to go through to create a similar advertisement as the Shampoo Company. I believe the author of the article did a very simple way of explain it. I think he should have gone into more depth in explaining the advertisements, and what is the meaning of them both.

Sweden doesn't work the same way as the US. We don't sue the crap out of each other for every single thing. We don't have TV-ads with advocate firms that help people sue companies or other people.
Josasp is right, it would be social suicide for a company to even think of suing.

I would guess none knowing how Sweden usually works, it would be social suicide for a company to sue a charity like that. Maybe they would sue the agency, but in the eyes of the public that would not matter.

If the idea is not patented, it's not a thing you sue over easily. Infringing on copyright maybe, but would bet you could just make these billboards as long as you represent a charity.

And after that everybody can make them, and the original creators get nothing. Thats how innovation usually works if you don't monetize it right away.

I find great interest in
the contrast that this article placed against these two advertisements. The
first ad is very playful and leaves you with a feeling of wonder, while the
second ad has a much more sincere and urgent message. I feel as though
when these ads are separate, they are very great in concept and original in the
method of delivery. When these ads are placed with each other, I have
interesting feelings about both of them. The first one rubs me the wrong way
after I have seen the second one because I feel as though I should not be
enjoying the concept of hair blowing in the wind when there are much more
serious things I could be thinking about. When I look at the second ad in
contrast to the first one, I feel as though it is unfairly playing off of the
carelessness and free-spiritedness portrayed in the first ad.

Both of the people who had
come up with these concepts were obviously successful because they made it on
this website and because of the reactions you can see on the bystander's faces
in the video. The shampoo advertisement shows the great feeling that
someone can have when his or her hair is flowing in the breeze, even when that
breeze is coming from a subway car. The
cancer awareness ad shows one of the many inconveniences that result from the
horrible disease. I just feel like the
comparison of the two can be a bit off-putting.

This is a really powerful ad. Would like to see more of these.

This is certainly a pretty impactful ad.

Everyday people tend to take for granted what they were born with and it is not until we actually lose something that we begin to realize how much we took it for granted. Around the world, children are being diagnosed with cancer and having to undergo
chemical therapy in hopes to eliminate it from their lives. But it is this very process that sometimes has the side effect of hair loss.

Showing the public this reality is what they need to see to truly get a message across. And I think that is what this Swedish ad company did. Earlier this year, an ad of girl’s hair blowing in the wind went viral and was shown around the world. Using
the same idea, the Swedish Childhood Cancer Foundation was able to tweak it
just a bit to show people the reality children are sometimes facing.

The reason I think this is so successful in getting a message across is due to the fact that an actual teenage cancer patient is being shown. It shows emotion. Something we are all able to relate too. I also think the quick change in our experience of watching it also makes it more impactful. At one moment it is fun and humorous to see as her hair blows in the wind, and then immediately it is blown off and we see the reality she is living with every day. That right there is what had the most impact on me

The intention of any ad is to get observers to pay attention to a particular message, to care about, and even want to buy a product or donate to their cause. All ads are not supposed to cheer people up. This is a very effective, touching ad.

Very annoying, going around and telling people you are ill.
Have some decency, for crying out loud!

Cancer? There's cancer? Omg wait. Cancer? We know. Cancer is one of or the highest-funded charity causes. Not saying don't produce ads like this but I think the shock is worn.

Great ad.

Wow great work

When a person goes through chemo she loses the hair AND the eyebrows.

actually, some people do not lose their eyebrow hair, and it is not definite that you'll lose all of your hair on top of your head either

Get your facts straight...........not everyone lose all hair......some lose everything, some just on the head and some lose no hair at all.

I have CML so I would know. I have all of my hair and eat my chemo in a tablet every day

You haven't considered that her hair have started to grow out but she is shaving her head and wearing a wig until she is done with treatment?

well pretty creative but they did not put into account that when a train arrives, everyone is too busy trying to get into the train to actually reads what's on the billboard

There's several trains going to different destinations arriving to the platform. Hence not everybody is waiting to get on the train that is triggering the ad.

This is certainly a pretty impactful ad.

Everyday people tend to take for granted what they were born
with and it is not until we actually lose something that we begin to realize
how much we took it for granted. Around
the world, children are being diagnosed with cancer and having to undergo
chemical therapy in hopes to eliminate it from their lives. But it is this very process that sometimes
has the side effect of hair loss.

Showing the public this reality is what they need to see to truly
get a message across. And I think that
is what this Swedish ad company did.
Earlier this year, an ad of girl’s hair blowing in the wind went viral
and was shown around the world. Using
the same idea, the Swedish Childhood Cancer Foundation was able to tweak it
just a bit to show people the reality children are sometimes facing.

The reason I think this is so successful in getting
a message across is due to the fact that an actual teenage cancer patient is
being shown. It shows emotion. Something we are all able to relate too. I also think the quick change in our
experience of watching it also makes it more impactful. At one moment it is fun and humorous to see
as her hair blows in the wind, and then immediately it is blown off and we see
the reality she is living with every day.
That right there is what had the most impact on me