Disqus - Latest Comments for ejyoung67

Re: Tuned-In Family: Setting Ground Rules

Elaine Young (@ejyoung67) — Sat, 11 Apr 2015 08:31:01 -0000

Thanks Sandy! And yes, they should only be online friends with the people they know in person, in school or in their neighborhoods.

A child's perception of a "friend" makes them even more vulnerable online.

Elaine

Re: Hire This Grad: Fall 2014

Elaine Young (@ejyoung67) — Sat, 25 Oct 2014 16:25:57 -0000

Cindy thanks for the feedback for Jake. Great information to share with him as he and the rest of the students continue this work in progress.

Re: Tuned-In Family

Elaine Young (@ejyoung67) — Tue, 03 Dec 2013 16:51:28 -0000

Duane it's not out yet. I anticipate it will be available around the first of the year, and you will be able to order it right here via Lulu.com. I'll also be offering an eBook at Amazon.

Re: Doing something NEWISH in NEWISH ways

Elaine Young (@ejyoung67) — Sun, 11 Aug 2013 10:54:33 -0000

Thanks Danny!

Re: Joe Nocera, embarrassment

Elaine Young (@ejyoung67) — Wed, 17 Jul 2013 09:44:12 -0000

Here here! There are too many stereotypes floating out there about "age" and individual's comfort level with technology. Early adopters and technology users come in ALL ages, just as luddites do. I have many students (I teach in a small private college in New England) who select business and marketing fields because they don't "get" technology, and while they use smart phones, apps, and tools like Facebook to stay connected, they are struggling with the pace of change and are often resistant to new tools that come out. I have older friends who are all over different technologies. It's time to stop basing tech use and comfort level on age. This individual is influencing a huge group of people to avoid tools that may make their lives easier out of an inaccurate assumption that it is too "hard" for them to grasp at their age. Just silly. We are never too old to learn and try new things, and being younger doesn't mean we know it all either.

Re: Why Aren't College Students Using LinkedIn To Find Jobs?

Elaine Young (@ejyoung67) — Tue, 23 Apr 2013 08:55:05 -0000

Brian this is a great article -- a very timely as students get ready to graduate. As a college professor who teaches students about the use of digital marketing and social media marketing tools in the marketing profession, LinkedIn is a big part of what I emphasize with my students. Here's an example of a project seniors in my Marketing Capstone must complete: http://ejyoung.com/teaching... LinkedIn is a big part of that assignment. Once students get over the initial uncertainty and move out of their "friend circles" to more "professional circles" it makes all the difference.

It would be nice to include professionals in this post -- acting as coaches and mentors who can guide students as they make the transition from student to professional can make a huge difference as well.

Re: In Classroom Experiment, All Discussion Happened via Twitter

Elaine Young (@ejyoung67) — Sun, 25 Nov 2012 10:07:54 -0000

I've been using Twitter in the classroom since Twitter first came online in 2006. I teach social media marketing and digital marketing classes. What this professor did was essentially a "Tweetchat" -- something that I've required my students to do for years. In Tweetchats there is a moderator or moderators that pose questions that others from around the world then respond to utilizing a specific hashtag. It's a great way to connect students to professionals in a specific field. Some great ones include #blogchat, #u30pro, and #higheredchat.

What a great exercise for a class to explore the many different ways to communicate and share information. When my students participate in their first tweetchat it is very overwhelming but then they begin to connect with professionals, gain confidence in their own knowledge and they grow their understanding of how to process information (think Digital Literacy!).

Kudos to Prof. Groening! Great work. Keep on pushing and teaching our students how to navigate the many different ways to communicate.

Re: Advice to new college students and their parents: Have fun, learn new things, give and get stickers

Elaine Young (@ejyoung67) — Mon, 17 Sep 2012 19:27:58 -0000

So glad things are going well for your daughter. Week 5 hits because everything is settling in and big assignments are coming up. It's part of the cycle. I'm sure she'll get through it -- just remind her of the support systems on campus and encourage her to get involved.

Re: Advice to new college students and their parents: Have fun, learn new things, give and get stickers

Elaine Young (@ejyoung67) — Mon, 17 Sep 2012 16:24:38 -0000

It's simple actually. Stickers are awesome. All kids like stickers in Kindergarten and then as they grow up they stop getting stickers. Send them stickers when they are in college, and they will remember it like Kindergarten. ;-) Stickers are always a win.

Re: The honeymoon might be over, but the fun has just begun

Elaine Young (@ejyoung67) — Mon, 10 Sep 2012 09:18:51 -0000

Thanks Steve! Glad you all are talking about VT -- and enjoying the donuts. Glad I could help.

Re: It’s the most wonderful time of the year: And I won’t be there

Elaine Young (@ejyoung67) — Wed, 22 Aug 2012 22:48:11 -0000

Not a bad idea, accept for the whole "sabbatical" piece. ;-) But I will consider it.

Re: Hello BTV! I’m single!

Elaine Young (@ejyoung67) — Thu, 16 Aug 2012 19:23:12 -0000

Good luck! Can't wait to find out how it goes!

Re: Public Post: Creating a Searchable, Open-Source Repository of Government Documents to Connect Communities

Elaine Young (@ejyoung67) — Sat, 17 Mar 2012 11:11:39 -0000

VPR has made a huge difference in Vermont -- and oh my do we need this in our communities!

Re: Blurt: The Seven Days Staff Blog: At Vermont Stations That Carry Rush, Owners Shrug Off "Slut" Comment

Elaine Young (@ejyoung67) — Thu, 08 Mar 2012 14:24:24 -0000

My blog post was written specifically to call out the anti-woman context of the Rush Limbaugh show and to call on Vermonters to question the value of a show where the host is consistently anti-woman. It also highlighted that we have local advertisers who don't seem to mind that they are affiliated with that show. It is my right as an American to call this out and to speak up when I am offended. Seems to me that is what you would want your children to learn about -- they can then use their own free will and educated minds to come to their own conclusions. My blog posts do not reflect the point of view of Champlain College, they are my own opinions as a career-oriented, professional woman who teaches Marketing.

Re: The social media measurement smackdown

Elaine Young (@ejyoung67) — Fri, 24 Feb 2012 17:15:48 -0000

Thank you for this post. As a college professor who is teaching young marketers and who is in the process of developing a course entitled "Web Metric and Analytics" to specifically address ROI, measurement and metrics I can tell you that the data and measurement is vital.

Let us not live in the world of "feel good metrics" or "it looks good" or the traditional advertising heyday when the win was not in how much action was taken but that the ad looked great in the magazine. Training people to think about the objectives they will measure using both quantitative and qualitative data gets them thinking intentionally about how to leverage each channel and each tool for maximum effectiveness. Without that data, then the job of the social media manager will be relegated to the lowest rungs of the ladder or end up on the cutting room floor.

Distinguishing between entrepreneurs and businesses is also an important aspect of your post. And I agree that it is different.

Keep twitching and know that there are those of us on the front lines who are teaching who know just how important this all is.

Elaine

Re: http://www.rosiethemarketer.tumblr.com/post/17635462547

Elaine Young (@ejyoung67) — Tue, 14 Feb 2012 22:25:13 -0000

Except for the fact that it happens far too much here...in this country...where in the board room when the women speak, we are not heard. In the office where we are too pushy or should "tone it down" or should stop being so blunt. Or in the classroom when men speak up and women do not have the confidence in their own point of view to speak up and shine. In advertising where a sexy woman dripping foam from her latte is really a man's dream of a car. Do not fool yourself...what we have here is covert, under the covers, sneaky -- it makes you question if you are just being "too sensitive" or maybe they are right, you are a "bitch". At least there it is out in the open. I ask you...which is worse?

Re: Is Your Social Media Influence Important in Finding that Dream Job?

Elaine Young (@ejyoung67) — Sun, 12 Feb 2012 09:51:24 -0000

Great post Jeff. Thanks for recirculating it -- the timing is perfect for college seniors as they begin to realize that in just a few short months they'll be in the job hunt in earnest.

It mirrors an assignment I do in my senior marketing class where the students have to brand themselves online -- they read Me 2.0 by Dan Schwabel and I recommend CrushIt! by Gary Vanyerchuck. Their goal is to pick something they are passionate about, use a grouping of social tools (they are required to use LinkedIn, Twitter and Google+) and consider their goals and objectives utilizing analytics and Klout. Many are exploring different blogging platforms, considering how to leverage YouTube and a group is playing with Pinterest as well. I've sent this post around to them via our class hashtag: #ccc410mkt and hope they will gain a great deal from it.Elaine YoungMarketing ProfessorChamplain College

Re: Epic Fail: Millennials Get Slammed in Poll on Workplace Attitudes

Elaine Young (@ejyoung67) — Mon, 12 Dec 2011 10:42:00 -0000

I wonder if that same survey has been given to college professors about their students?

Re: Social Media's Slow Slog Into the Ivory Towers of Academia - Josh Sternberg - Technology - The Atlantic

Elaine Young (@ejyoung67) — Sun, 04 Sep 2011 21:44:36 -0000

Excellent article. I've been teaching Internet Marketing for 10+ years at Champlain College along with various marketing courses. I began integrating tools such as RSS Feed Readers, Blogs and Twitter as soon as they came out and am now using Google+ in my classes -- all with the focus on teaching marketing students how professionals in the field use these tools.

Your article is SPOT ON about the challenges my students are facing in their internships and as they graduate. An assumption on the part of businesses that because of their age they will fully understand how to utilize these tools. Not because they have learned them, but just because they are so-called "digital natives".

As I introduce a new group of first year marketing majors to social media tools it is the nuance of communication that they must learn. There are no hard and fast rules and we are making up so much of this as we go within the professional world that the burden to teach students how to prepare for these communication technologies is not an easy one.

Thank you for a great article that highlights those of us in Academia who are helping our students wrap their heads around the pace of change, how these various tools impact communication and how to use them most effectively. It is articles such as these that will hopefully move my colleagues to recognize that teaching these tools has merit.

Dr. Elaine Young
Assistant Dean, Division of Business
Professor, Marketing
Champlain College
Burlington, VT
@ejyoung67

Re: Weekend Reading: Creative Syllabuses Wanted Edition

Elaine Young (@ejyoung67) — Fri, 19 Aug 2011 15:53:39 -0000

Thanks for sharing this Jason! Just one quick note -- the syllabus is for a senior level internship. So far response from former students and others has been positive so I might expand and do this in my other classes in the spring. We'll see how it is received by my students.

In response to Michael I actually do use Twitter in my class (as you can see from my syllabus, we utilize a class hashtag). It is a great way to keep students connected to each other and to the material outside of class.

Cheers!

Elaine

Re: What Should ProfHacker Cover in 2011-2012?

Elaine Young (@ejyoung67) — Thu, 18 Aug 2011 09:05:23 -0000

I would be interested in exploring more about open source tools and connecting communication technologies in the classroom in a relevant way to business. For example in my class I teach students how to use Twitter -- not with the objective of them using it to share course material but with the objective to get them to use the tools as professional marketers are using it right now in business.

As a business/marketing prof I'm focused on connecting all the tools I use to the relevant applications in the business world. I find that in that approach, the students become engaged with the tools that often don't seem to be relevant to them from a teaching/learning perspective...until suddenly they realize that the tools actually do help them learn and engage easier than they had in the past.

Oh...and I would love to see a Biz prof as part of Prof Hacker too. ;-)

Re: How do you RE-IMAGINE education? Champlain gets CRAZY!

Elaine Young (@ejyoung67) — Thu, 14 Jul 2011 17:07:42 -0000

You are right. Our goal at the Summit is to do exactly that -- how can we create an environment where as a student and alumnus from Champlain you can be successful AND stay in Vermont. I'll be sure to represent the topic at the Summit for you.

Please reach out via email to me with your resume. There are many ways to stay current and there are some interesting opportunities out there right now. As an alumn of the college you also have access to Career Services at any time.

Good luck!

Elaine

Re: The Brutally Honest Guide to Naming Circles in Google Plus

Elaine Young (@ejyoung67) — Tue, 12 Jul 2011 10:58:55 -0000

I expect this will be very useful in my classes this fall. I can segment by class, share info with specific classes and see how each class is interacting. Sparks will also be vey helpful. I anticipate that the video feature will be quite useful for team projects as well.

Re: 2011 Social Media Ninjas

Elaine Young (@ejyoung67) — Fri, 29 Apr 2011 18:28:56 -0000

So glad you found it useful. Working with these tools is much more complex than it looks -- providing a rubric that offers guidance seems to help make a difference .. and of course practice...practice...practice!

Elaine

Re: Following My Joy: Course Development and Teaching FTW!

Elaine Young (@ejyoung67) — Sun, 20 Mar 2011 21:55:44 -0000

Pat that's a great idea. I had heard of the book. Will take a look at it to see how it fits in.