http://disqus.com/by/eduardomarti/enMon, 27 Jul 2009 07:58:48 -0000http://blog.zocalogroup.com/2009/07/sass-or-strategy-contacts-are-critical-but-substance-sells-stories.html#comment-13381809<p>This post makes a very important point. It is important to note that the new era of communication empowers the consumer to engage in facile comparison and,thus, ameriolates the impact of the "bikini" approach forcing influencers to improve the product. It is through companies such as Zocolo that new marketing can be effective. Word of mouth is no longer a slow process. Technology has speeded up the most effective mode of advertising, word of mouth... and Zocalo is at the forefront of managing this very old modality that has found a super accelerator in with the Internet, twitter and text-messages.</p><p>It is important for companies, colleges, and any industry that depend on the reputation of their product to understand this new tool.</p>eduardomartiMon, 27 Jul 2009 07:58:48 -0000