Disqus - Friends of dphillips4363

Re: Game Mechanics in Gamification

Kevin — Sat, 26 Jan 2013 11:43:44 -0000

Great post, sir! Very well said.

Re: Microsoft SharePoint Gamification Potential: Temporary Fad or Trailblazer?

Kevin — Thu, 07 Mar 2013 07:18:21 -0000

Badgeville released "Badgeville for Sharepoint" in Summer 2012. It has been our most successful employee-facing solution - larger than Jive, Salesforce, IBM Connections, and the rest of the employee-facing solutions we've done. The demand for "gamified Sharepoint" is extremely high, literally hundreds of companies have come inbound to us regarding the solution.... and the results we're seeing for mid-market, large, and Fortune 500 organizations are remarkable. Given the breadth of Sharepoint functionality and adoption, the breadth of what gets "gamified" is also fairly broad. We'll be doing a webinar in the 2nd half of 2013 about the most adopted gamified Sharepoint functionality, and some emerging best practices.

Several of our System Integration / Consulting partners are already re-selling Badgeville for Sharepoint, and we have a nice VAR (lots of Sharepoint is sold thorugh the Channel of VARS for MSFT, so we're following suit) network building for Badgeville for Sharepoint as well.

Overall, Heong Weng Mak is spot on regarding the potential here. And we are seeing the real business value materialize with our clients.
We don't think it's a fad. We think it's real.

Re: Study: CMOs Ranks Social Marketing As No. 1 Technology Investment In Coming Years

Kevin — Thu, 29 Jan 2015 17:14:55 -0000

Great piece. The points are valid. Vendors like Oracle have revolutionized the space by putting together a single technology stack that can allow the CMO to do all of the technology investments in a single solution. And have invested heavily in the skills called out as well to hasten the CMO up the learning and investment curve, allowing them to drive transformational business results and exceptional customer experience.

Re: The PR Industry at the Crossroads

Kevin — Fri, 24 Mar 2017 09:38:05 -0000

This is one of the more insightful, and important, pieces of wisdom we've all seen this year. Earned media - at which PR and Communications is at the CORE - has never been more important. Consumer trust in, and the efficacy of, Paid Advertising continues to decline. 2/3 of all North American consumers actively either pay $ out of their own pocket for the ad-free versions (witness the 200million netflix and amazon subscribers who paid for ad-free), and/or take money out of their pocket to invest in ad-blocking technologies on their digital devices (all of them!). Look at the USA election - the person with 10% of the ad spend won - why? - EARNED. Look at Brexit. And.....

If your strategy is that you can just continue to bombard your customers with ads and promotional campaigns - 10billion display, search, and video ad impressions this year vs 8 billion last year - 5billion email/SMS/push this year vs. 4 billion last year - good luck to both the brands who spend another 1/2 billion in paid, and to the agencies who will manage it for them. Influencers are what are driving our customers credibility, trust, and yes, more and more, purchasing and brand preference decisions. Oh, and those trivial things like Reputation and Goodwill, Public Perception, let's not forget those. All of these are driven by EARNED and Comms. If your strategy is to orchestrate paid, owned, and earned - including good old fashion PR and Comms, you're going to be in a much better place.

I am scratching my head alongside Richard on this one.

Kevin Akeroyd - CEO, Cision