Disqus - Latest Comments for dphillips4363

Re: The rise of Brand Rishi

David Phillips — Sun, 19 Jul 2020 15:53:04 -0000

A traditional introduction to public life and then the dull Cummings dead had. No imagination, spend and spend at a time when a disadvantage can be turned into a glittering advantage. 300,000 hoses... a doddle and at no cost to local or national government (but long term gain and loads of employment in and location he wants). Forty brand new hospitals this year... Easy. Lively high streets with engaged footfall. It just goes on and on. Rishi is the post Harold Wilson agenda presented from the dreary Cummings/Tetlock/Gardiner manifesto. Spades dug into the sodden rain soaked fields is not much further forward than Roman slaves building the Great North Road. Today,2000 years later 150,000 houses can be made each year in dry, warm and modern factories using advanced tech in employment dead spots. Hospitals, 40 at a time by repurposing ready built warehousing estates are now ready built and empty.They offer a fast and top spec solution. Oh! Yes,high street pharmacies can test for C19,offer C19 and Flue jabs at a price for convenience while our 'magnificence NHS' can offer free services from victorian buildings outwith town centres. Come on Rishi. Stop spending and offer better services.

Re: ITL #350 Repositioning our industry: time to call ourselves reputation managers

David Phillips — Mon, 06 Jan 2020 10:48:33 -0000

I understand the move towards reputation management but is it not activity after the fact?
Is PR really relationship management. With sound relationships it is much easier to change reputation. Without relationships, changing reputation is very hard.

The publicists would have us believe that a loud voice will change reputation. It is a hope much to be wished and mostly fails. A good relationship works and has a, often hushed, dynamic.

In addition, it is much easier to monitor and and evaluate the extent and nature of relationships.

Re: Lies, damn lies and media relations

David Phillips — Tue, 08 Jan 2019 12:57:38 -0000

Especially if your class is mostly from overseas. We got there in the end.

Re: Lies, damn lies and media relations

David Phillips — Tue, 08 Jan 2019 04:16:34 -0000

Brilliant! Thank you Richard. My students will debate this within the hour. David

Re: Confidence vote 'utterly irrelevant' to lives of people across the country, says Jeremy Corbyn

David Phillips — Wed, 12 Dec 2018 10:20:26 -0000

What a pillock. Every radio station, huge part of social media etc is following event in Westminster. The vote is not irrelevant to the lives of people.

Re: How to avoid a 'PR disaster'

David Phillips — Tue, 09 Oct 2018 10:44:03 -0000

I have taken a long time in updating the Online Public Relations chapter on Issues and Crisi management.

This was a 2010 post but it no longer counts in the new era of digital interaction.

http://leverwealth.blogspot...

To answer your point Heather, I think this is a pretty good way of expressing management process:

https://uploads.disquscdn.c...

Re: Communicating upwards is the challenge

David Phillips — Tue, 18 Sep 2018 06:17:00 -0000

This is where I find much PR theory at odds with the reality of relationships management.
Starting from the principle that relationships have vale (positive and negative) and it is the role of PR to manage relationships and relationship networks, we get to answer your case.

Managing relationships with those in power is just but another part of the job.

Relationships with the 'public', that mesh of interactions, interests, moods and cultures, gives us Public Relations red in tooth and claw.

Re: The Time for PR Automation is Now

David Phillips — Fri, 27 Apr 2018 14:25:34 -0000

The comments here are worrying. From monitoeing capabilities that can give heads-up of inpending issues/crisis Fast identification of issue based constituences and fsst creation and targeted messaging, AI is essential. Automation and the application of AI are essential for PR.

Re: Public relations as relationship management

David Phillips — Sat, 31 Mar 2018 09:02:25 -0000

Some time ago I explored this as a subject and came to the conclusion that material value is released through a process of relationship change and a public relations practice of relationship management is put forward as a management discipline that can create value when the process of relationship management acting on material tokens is deployed.
It is published in JCM here https://www.emeraldinsight.....

Re: The PR Industry at the Crossroads

David Phillips — Sun, 26 Mar 2017 15:01:14 -0000

AS the PR Transformative Technologies come into play, the nature of PR as a relationship management discipline will put PR in the driving seat commanding capabilities vested in advertising, digital and brand and the many evolving drivers of relationships (e.g. IoTPR like Siri?). Does this industry, do PR practitioners, have the vision to grasp this opportunity?
If not, PR will be usurped by a new paradigm. Relationship Management will then deploy what we call PR today.
The significance of AI, IoT, Big Data, AR, VR, Blockchain and others developments have to be part of the language of PR as much as press relations or corporate affairs was a generation ago.

Re: How to Build an Influencer Marketing Strategy that Makes Sense in 2017

David Phillips — Thu, 02 Mar 2017 12:37:43 -0000

At some point in 2017, the ability to interrogate a range of online sources including social media (as organisations such as Predata do), will offer us a perspective on the drivers of relationship change. AI will give us an insight into who are the drivers of relationship change and the subjects that are of the moment. The predictive capability of AI will also offer the practitioner interventionist strategies too.
The big question for us is whether the PR industry (client, consultant and academia) can tap into this opportunity.

Re: The fear is real: advertising by numbers

David Phillips — Tue, 09 Jun 2015 14:00:41 -0000

The transformation goes much further than this.
The ability to spot the individual as he/she moves across different media using the now well developed technologies like semantic means that the match of values of product, message, media and timing is possible. Highly directed and relevant messaging is now the holy grail and within reach.
Better still, such capabilities can now be associated with data converted to news using software like Quill.
Advertising has some way to go to catch-up.

Re: Scottish independence: more than just economy

David Phillips — Thu, 04 Sep 2014 13:31:14 -0000

Yes, the emotional, cultural and and community appeal is very important but has two sides. After-all my wife of Scottish decent married an Englishman. Will she feel her land has shut her out or at least created a rift, however small?
Do the English and Welsh really not care? I think they do and are heading for a big emotional blow as the Scots turn their backs.
It is going to be a difficult time.

Re: Interview with Paul Holmes, CEO and Founder, The Holmes Report

David Phillips — Tue, 29 Apr 2014 11:39:50 -0000

Interesting perspectives from Paul Holmes.

Some will find them revolutionary. Others will wonder where the investment money will come from to include the new sciences needed by modern PR (Paul talks of data analytics, anthropology and the behavioural sciences).

There is a need to hurry the process along.

There is case for imagining a revolution as significant as the 1995-2015 beginning now.

It has to be remembered that the CIPR managed to have an internet Commission in 1999 and buried the findings in days. Far too spooky! But the time has come for some work looking at the new changes wrought by legal and potentially network neutrality beyond the legal frameworks and reputation earned and offered without the flow of cash.

Straws in the wind like a highly networked alternative internet and the money-less economy may seem as odd and bizarre as Second Life (fail-ish) and Facebook (success-ish). However, without considering them now PR will again be caught on the hop.

Re: No Tom Foremski, Google hasn’t killed PR agencies

David Phillips — Mon, 02 Sep 2013 12:08:07 -0000

Well done Michael. I liked the forensic analysis. Tom really should do better.
But then he is an Ex and not current FT journalist.
The PR industry does have a long way to go but has already made considerable strides.
As a mere publicity practice, its days are numbered and I believe that its adoption of semantic in analysis of content will eventually be a boon.
If three of the larger so called 'media evaluation' companies can adopt semantic analysis it suggests that before long semantics will play a bigger role in PR.
This is a different activity to the press release world of old journalists and their equally old press relations buddies.

Re: We've moved office!

David Phillips — Mon, 02 Sep 2013 11:47:30 -0000

Nice and relaxing journey after a frenetic day.

Re: Public relations isn’t part of marketing

David Phillips — Mon, 04 Feb 2013 08:55:54 -0000

If you put these words into Google, you get a return that is about public relations and social media:

jobs company consulting london definition media marketing business.

These are the semantic concepts that people associate with public relations. (easy to do using Google Adwords semantic tool).

This is a method used to get into the heads of our constituents. All the industry hangups and and miss conceptions are revealed.

What is remarkable is that to join the debate, we need some basic facts.

Assumptions about perceptions of the industry are not a good place to begin.

We just re-enforce our own prejudices.

That is what the Lisbon Theory is all about. It starts of asking 'From the perspective of.....'

So lets not get too excited until the research has been done.

Re: Social Media as the Next Web

David Phillips — Tue, 04 Dec 2012 12:29:36 -0000

People at the intersection in a network are different to the way the internet works because there is a Blumler type uses and gratifcation negotiation involved. This is why I agree with you. It is yet another part of internet evolution in the image of humanity.
To be welcomed and yet we also need to be wary.
The human model is not always to be admired.

Re: An insightful, intellectual and interesting chat with Neville Hobson

David Phillips — Thu, 10 May 2012 15:29:48 -0000

What a good report. Thank you Michael.

Re: The key trends that are shaping Digital PR in 2012 | Digital Marketing Blog

David Phillips — Sun, 19 Feb 2012 11:34:40 -0000

Ah... and then and... then here comes semantics, Big Data and the internet of things.
Just to keep you busy on sunny Sundays.

Re: Discovering the Semantic Web

David Phillips — Mon, 06 Feb 2012 04:42:00 -0000

On 15 February, I will deliver a lecture to Masters students at Leeds Metropolitan University which will deal with the issue of PR management of Big Data which will show the use of Semantics for PR.
LMU have been very kind and have opened the lecture up to anyone on application to Richard Bailey.

Re: #PRin2012: PR Industry Needs Leadership More Than Ever

David Phillips — Thu, 12 Jan 2012 04:48:05 -0000

This is not good enough. In 1995 I spoke to the CIPR annual conference to say that the web was going to be important for PR and that we should do something abut it. In 2000 I headed the industry Internet Commission with much about the same message. Five years later another book on the subject and now I want to be clear again. Social Media, yesterday's big chance for PR, is being superseded by the internet in your pocket and the power of semantics.

Re: eBook Piracy will see a decline in Traditional Publishing and a rise in Self-Published Authors

David Phillips — Wed, 04 Jan 2012 08:19:39 -0000

If greater transparency is inevitable (and long before Google, internet users were sharing stuff that was not available elsewhere), then book publishers, like the music industry has to find out what it is that they really do.
Imagine what the monks and scribes thought of that wretched blacksmith Johannes Gensfleisch zur Laden zum Gutenberg.

Re: The End of Social Media 1.0

David Phillips — Thu, 01 Sep 2011 06:53:06 -0000

Brian,
Perhaps we are so far in the pocket of marketing that we are missing the whole point.
Conventional marketing listens to the market place to enhance the product. It works. It brought us TQM, CRM and a host of other acronyms but is that what makes great companies great.
Did 'listening' produce the iPhone or the iPad?
Was "listening" to driver Usenet?
Who was so brave as to make the company with the largest number of patents get most of its income from open source - at IBM.
The list of ground breaking developments that broke the mould and led the way is long.
Sure, after the iPad, listen to see if a copycat product can gain a slice of the market but what of the original idea?
Like you, I am not claiming that this is the end of the world as we know it.
I do believe that the world is ready for the next big thing.
I also believe that it will be very different to our present experience.
It will need to be able to stand on recent developments as Facebook did on web technologies.
It will depend on creativity to really have an impact and it will be a naked conversation.

Re: Influence Measurement Optimization™ 2 – Rise of the Mathematicians

David Phillips — Tue, 30 Aug 2011 14:51:13 -0000

I tend to join Alice in her rabbit hole when these discussions take place.

Let us for an instant attempt to examine what the real science is trying to tell a largely deaf profession.

The convergence of values based on psychology, neuro psychology, anthropology, among a wide range of human behavioural sciences tell us that humans have values and that influence (for good and ill) is about the convergence of values.

Does you client really want influence.

Like Muammar Muhammad al-Gaddafi?

The whole idea is much deeper than Klout, TweetLevel, PeerIndex, Twitter Grader, and Twitalyzer or even the Edelman formula.

These are measures of transient channels at best and do not reflect the ability to change nature that was achieved by Gaddafi (and a history book of equally nasty clients looking for'influence').

Influence is a nice, shallow, marketing number.

It is not fit for PR purpose.

PR is much more subtle that that. PR can help people warm to, adopt and evangelise ideas without shouting or shooting.