Disqus - Latest Comments for dominiq

Re: Data Visualization: Presenting Complex Information Effectively

Dominic — Thu, 12 Oct 2023 15:47:20 -0000

Will we still need data visualization if AI can make sense of the data and provide insights?

Re: Is Mastodon Marketing Worth Your Time?

Dominic — Mon, 14 Aug 2023 19:23:14 -0000

Hi, thanks for this great article. Mastodon is a good fit in niche domains including Tech. We just extended our social intelligence platform to Mastodon: https://www.ecairn.com/blog... . If you're interested in getting more productive finding influencers and understanding your audience, would love to demo.

Re: The Value of Influencer Marketing in the 21st Century

Dominic — Wed, 22 Feb 2023 05:30:04 -0000

Great article. For B2B brands, it is also interesting to check if they already have micro influencers in their community/ followers... It takes time to build the relation and develop trust with a micro influencers. If you're already know a few 10's, 100's it is a huge time (and money) savings.

Re: How an Honest Talk With ChatGPT Surprised Even a Veteran Editor

Dominic — Wed, 18 Jan 2023 16:57:33 -0000

Thanks for this experimentation/ feedback. A few comments...

1) emotional touch, creativity and cultural understanding: this can probably be achieved by retraining Chatgpt with appropriate content.
2) as Julia said. Data is from 2021 so if you want to write content that is "tuned" to what your audience is interested in now, it will probably not work.

Re: Running fast.ai notebooks with Amazon SageMaker

Dominic — Mon, 26 Jul 2021 12:16:37 -0000

I got this error: ‘/home/ec2-user/SageMaker/fastai/courses/dl1/data’

Has the script been updated? Thanks

Re: Searching For Blog Post Ideas Can Be Frustrating. These May Be Useful…

Dominic — Wed, 15 Jul 2020 20:51:22 -0000

Hi Jenifer, one thing that we do (for our clients not for us ;-) ) that may be useful. They key is to find ideas that resonate with your target audience so. We map target audiences (1000's of people) and we extract from their twitter feeds, the articles that they share the most (and the top keywords). You can share the top articles i.e "curating for the community" or create some new content knowing what is top of mind of your audience. Thanks

Re: Barça : Todibo crève l'écran - Football - MAXIFOOT

Dominic — Wed, 11 Dec 2019 20:32:17 -0000

Pavard aussi non? Il peut jouer central.

Re: Segment Your Data to Target the Right Prospects

Dominic — Fri, 03 May 2019 18:54:25 -0000

It's interesting. I would have said the exact opposite ;-). Segment your prospects to deliver the right content. Your assumption is that the buyer journey (5mn that a visitor will spend on your web site) is highly indicative of who this person is. IMHO it is highly questionable. Kind of if you sell hammer, everything looks like a nail.
On the other end ... just looking at my profile picture from visiting your blog, you already can infer that I'm a man, > 50 and if you mine my public posts/tweets you surely will discover way more, THEN you can adapt the content and deliver me a personalized experience. Make sense? Thanks.

Re: Helping Is The New Selling – With Buyers In Control, The Definition Of Selling Needs An Update

Dominic — Thu, 07 Mar 2019 17:26:53 -0000

Excellent. This stresses the need to clearly identify who/what segment you want to sell to..... hence to help ;-)

Re: Kitces & Carl Ep 03: The Importance Of Likability As A Financial Advisor

Dominic — Tue, 05 Mar 2019 14:48:35 -0000

I really like : being your “authentic self” when it comes to communicating and interacting with clients might matter more. Yet many advisors keep sharing over and over the same corporate content.

Also, if the goal is to find 50 great clients and "referral" is by far the best lead generation method, the starting point should be to identify a few hundreds of ideal prospects in a "tribe" that the advisor really connects with. (the "fly fishing example" is amazing)

Re: Deschutes County Sheriff Talks IP 43

Dominic — Wed, 18 Apr 2018 12:42:25 -0000

Here is where you need to go to support IP 43: https://www.lifteveryvoiceo...

Re: As firms pull out of protocol agreement, wirehouse brokers show more interest in breaking away: execs

Dominic — Tue, 19 Dec 2017 15:15:11 -0000

Building personal relations with clients is becoming crucial for advisors "freedom". That's another reason for advisor to leverage social media and make sure they maximize the connections/relations with their clients BEFORE they become independent.

Here is an excellent article about "non-compete" and "social media". It explains how one can both conform to a non compete and engage with clients: https://www.nardonelimited....

Contact me on Twitter @dominiq if you want to discuss

Re: La fin du search et l’ère de l’influence pas toujours bienveillante

Dominic — Fri, 08 Dec 2017 10:51:04 -0000

Google nous amene deja sur des sites qui sont meilleurs pour lui. Cf les nombreux proces ... https://techcrunch.com/2017... . Les deux questions qui se posent sont: #1 le fait de laisser a une entreprise privee la possibilite de piloter le commerce, les elections.... #2 faut il faire comme pour ATT et "couper" Google en morceaux. Mais je doute qu'un gouvernement (US ou EU) s'attaque reellement au probleme. Les Chinois y sont parvenus ;-). Peut etre que seule une dictature explicite peut s'opposer a une "dicature de fait". (desole pour les accents)

Re: The Biggest Trap Financial Planners Face When Marketing Themselves

Dominic — Fri, 01 Dec 2017 09:13:09 -0000

I am re-reading this old article and I really like it.

Also....when you say: "Now imagine what happens when a doctor who needs a financial advisor begins the process of searching for one." - I would add that is already way too late.

The key is for the advisor who wants to get the business of this doctor (and of many doctors in his area) to build relations upfront so that the doctor will trust him in the first place.

Best

Re: Why Successful Advisors are Exiting the Business

Dominic — Thu, 09 Nov 2017 18:22:05 -0000

Great article. I specialized on the "how you build relationship".

Would love to see you develop that piece ! My 2 cents is that it heavily depends on the points that you have developed:

How you build relationship depends on who your target segment/market is.
Before building relationship you need to listen and learn from your target.

Best

Re: Why Broker-Dealers Launching Robo-Advisors Are Missing The #FinTech Point

Dominic — Thu, 24 Aug 2017 13:01:50 -0000

Make sense. Thanks for your reply

Re: Why Broker-Dealers Launching Robo-Advisors Are Missing The #FinTech Point

Dominic — Wed, 23 Aug 2017 11:23:54 -0000

I really like this article and I get the roboadvisor / cost of sales issue.

One thing ... when you say that Advisors don't need new clients. Isn't the average age of their client a key element in the value of their practice? I imagine that when they retire, they will try to sell the practice to a younger advisor and that their past ability to attract Millenials will be key. What do you think?

Re: High-Tech, High-Touch Marketing

Dominic — Tue, 01 Aug 2017 13:22:42 -0000

Agree that use of technology is critical. The event driven approach you describe for social media ("keep them up to date on important personal events that have financial implications for their clients — a new marriage, job change, relocation, birth of a grandchild, etc.") is OK for customer retention . For sales you need to take a much more relational approach and build your network way before these events happen, engaging on a wide variety of topic and helping the prospect on a daily basis.

Re: What Cyborg Chess Can Teach Us About The Future Of Financial Planning

Dominic — Tue, 25 Jul 2017 20:31:46 -0000

Really like this article. Sounds like "soft skills" and ability to present and simplify the recommendations will be very important for advisors.

Another area where the human has an advantage is his/her capability to network and build community. One value the advisor brings (or is supposed to bring) to the table - specially if the advisor is targeting a "niche" - is his/her knowledge of the eco-system and his relations within this eco-system.

As an example. As a French entrepreneur in the Valley: my contact at the French Chamber of Commerce of San Francisco recommended me my immigration lawyer & my bank. The immigration lawyer introduced me to my business lawyer (which I changed since then as another entrepreneur advise me to move to another firm) and my CPA. My CPA recommended my HR outsourcing provider.

Robots are a long way in being able to provide this support.

Re: 23 Quotes to Inspire Your Content Marketing and the Difference You Can Make

Dominic — Fri, 14 Jul 2017 13:54:23 -0000

I think there is another dimension of focus that is not listed here (and that most content marketer forget) - to paraphrase
"Our job as marketers is to talk to the minimum amount of people w/ the maximum amount of results".

We are dying in an ocean of wrongly targeted content and most content distribution strategies are just "plain spam".

Re: Mining for prospects: 5 popular techniques used by advisors

Dominic — Thu, 25 May 2017 13:52:25 -0000

It would be great to have an estimate of cost of lead for each of the technique.

Also, I am surprise that "social selling" does not make the list. It's a very efficient way to build the network with affluents.

Re: InsurTech Futures: Brokers uptake of social media is growing

Dominic — Thu, 27 Apr 2017 20:57:23 -0000

Great info. Socia Media and social data also provide new opportunity to refine segmentation and add "behavior" as elements of the segmentation. Also, Social Media is great for engaging with prospective clients. It is a process than needs to be learned and measured but done well it provides great ROI. Best

Re: How I Differentiate As A Financial Advisor Prospecting For Clients

Dominic — Mon, 24 Apr 2017 14:26:57 -0000

Great article. This also applies to social media where most advisors seems to "talk to the world" and spread generic articles (mainly corporate stuff).
Advisors should be clear about who they serve and 1)find them in social 2)focus on these people and try to maximize the level of interactions they have with these specific prospects.

Best

Re: Marketing Lessons Learned From NerdWallet Ask An Advisor Shutting Down

Dominic — Wed, 12 Apr 2017 11:50:31 -0000

This is a great advise. You should own your content and use the Social Media Platform to engage audience back to your "owned" content.

Re: Influence 2.0 – The Future of Influencer Marketing Research Report 2017

Dominic — Fri, 27 Jan 2017 16:44:21 -0000

Our experience is that people engage way more with people than with brands.

With this in mind, in B2B, we recommend "thought leadership" programs (i.e execs and evangelists engaging with the influencers) over "influencer marketing" (brand or PR or worse, agencies engaging with influencers). More long lasting results and authenticity in the relationships.

Do you see the same?