Disqus - Latest Comments for dmartin

Re:

Dave Martin — Thu, 27 Jul 2017 09:41:59 -0000

Thanks, Dan. Always wonderful to hear from you. All is magnificent here. Living the summer dream in the Madtown.

Re: Radio World :: Blog - We Remember Skip Tash

Dave Martin — Tue, 11 Aug 2015 08:03:01 -0000

Skip was the go-to guy. When you needed something done, you could depend on Skip to find a way to make it happen and he would do it with with a smile. Resourceful and charming, we'll not again see the like of this great gentleman.

Re: Why the push to launch podcasts is missing the point

Dave Martin — Mon, 13 Jul 2015 15:30:52 -0000

Bravos, Tamar. Well said!

Re: A Cluetrain listicle

Dave Martin — Thu, 08 Jan 2015 23:27:05 -0000

Bravos, Dave! Thank you. And thanks to Doc and Dr David, as ever

Re: What Would Unity in the Radio Community Look Like?

Dave Martin — Wed, 17 Sep 2014 12:37:24 -0000

Bravos, Sean. Good post. Please allow me to add to your "look like" list, to wit: There will be a serious, ongoing effort to increase radio's share of spend. There will be participation by all industry leadership and investment in the mission by all radio ownership and stakeholders (e.g., Nielsen, NASBA, NAB, RAB)

Re:

Dave Martin — Fri, 11 Jul 2014 13:17:55 -0000

Thank you very much, Dan. Hope you are well and having fun.

Re:

Dave Martin — Fri, 11 Jul 2014 13:17:11 -0000

Thanks, Dean. Appreciate you stopping by. Enjoy your summer!

Re: PPM & Stop Sets by Doug Erickson | The Talent Pool | AllAccess.com

Dave Martin — Tue, 08 Jul 2014 16:48:36 -0000

The play's the thing. Bravos, Doug! Well said.

Re: The New Auto Dashboard: Is Radio Screwed?

Dave Martin — Mon, 30 Jun 2014 16:21:37 -0000

Bravos, Mark. Good post. All the makings of another back to the future moment - VCRs flashing 12:00.

Re: Clayton Christensen Responds to New Yorker Takedown of "Disruptive Innovation"

Dave Martin — Fri, 20 Jun 2014 10:44:16 -0000

On disruption in the hotel industry...Airbnb is clearly driving some kind of change in the marketplace.

Re: What a difference a day makes

Dave Martin — Thu, 25 Jul 2013 22:23:39 -0000

Dave, you amaze, as ever. Rock on

Re: On Presenting Data

Dave Martin — Wed, 24 Jul 2013 22:39:15 -0000

Bravos, Tom. Wise counsel, great post. Thank you.

Re: Radio Veteran Lee Bayley Dies

Dave Martin — Thu, 21 Feb 2013 10:43:25 -0000

Lee was a lion in media's forest. One of the best and brightest programming executives of his generation, he led by example. His KAKC morning show was consistently #1. Lee's KOTV Dance Party achieved far bigger local ratings than did Clark's Bandstand. The years of unprecedented ratings success enjoyed by KAKC were a result of his leadership. KAKC's legacy - being one the greatest of the original Drake stations - is due, in large measure, to the exemplary work of Lee Bayley. At Drake-Chenault, Lee was an evangelist for all formats, he took the much celebrated firm beyond the single format which created it and developed a portfolio which made DC radio's first major multi-format consulting organization. Above all, Lee was a gentleman, a Southern gentleman.

Re: Repeat After Me: Your Company Needs A Mantra

Dave Martin — Sat, 11 Aug 2012 13:37:20 -0000

Kudos, well done piece. My fav of the moment comes from the cool kids at NASA's JPL (MSL). "Dare Mighty Things"

Re: RAB Names Erica Farber President/CEO | AllAccess.com

Dave Martin — Tue, 03 Apr 2012 12:22:52 -0000

Outstanding! Exceptionally good news for the RAB and for the first tribe of wireless. Erica is a gifted, talented leader. Bravos to Scott Herman and the RAB board.

Re:

Dave Martin — Sun, 19 Feb 2012 10:54:19 -0000

John Rook via email:

Beautiful tribute Dave.....

Somehow I can just see Paulie running into Howard
Bedno and Juggy Gales up there....and the spirited conversations between them
are back....

Re: The Latest War Against Measurement

Dave Martin — Thu, 22 Dec 2011 17:34:22 -0000

Bravos, Tom. Well-reasoned, well-said. Your cable TV example is spot-on. Folks watch their favorite shows without regard to their provenance. My thought is: increasingly, it's not at all about TV, it's simply video. The same holds true for radio, it's simply audio. Accordingly, the competition becomes gaining and retaining share of media behavior and in radio's case the near-term battle will likely be share of audio. It would seem the arguments against any radio vs. Pandora comparisons are producer-centric in nature. That is, they appear to be concerned with particulars related to the container and the content rather than any evidence of consumer consumption. Maurice Maeterlinck comes to mind, to wit "At every crossroads on the path that leads to the future, tradition has placed 10000 men to guard the past."

Clearly, this is a leadership problem. Moreover, what we have here is another example of radio's ongoing challenge in what is the brave new world of 21st century sales and marketing. The listener and the buyer have something in common. They don't care how satisfaction is achieved. The listener wants their music. The media buyer wants to get their client a good deal. My suggestion is the first tribe of wireless should spend less time negative selling Pandora and more time creating and articulating attractive, competitive value propositions. Leadership must produce results and that begins by ensuring listeners and buyers are satisfied.

Re:

Dave Martin — Mon, 31 Oct 2011 19:22:23 -0000

Thanks, Fred. Appreciate you taking the time to read and comment. Thanks too for your encouraging words about this blog. Yours is an important voice in this new era for broadcast. Kudos, as ever, for the role you and your Jacobs Media colleagues are playing in the conversation.

Re: Scripting News: Only steal from the best

Dave Martin — Fri, 09 Sep 2011 10:48:59 -0000

Bravos, Dave. Your music metaphor is especially strong. This post reminds me of the T. S. Eliot line: Immature poets imitate; mature poets steal.

Re: louisgray.com: Google+ 1 More: I'm Joining Google Monday

Dave Martin — Thu, 18 Aug 2011 15:40:36 -0000

Congrats and cheers, Louis. You're certain to do amazing things and make a difference. All the best! Have fun.

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Dave Martin — Sat, 06 Aug 2011 09:50:28 -0000

Thanks, Fred. Appreciate your thoughts, as always.

Broadcasters are in a unique position to innovate and make something amazing happen. You're spot-on about the critical issue of Customer Experience, it represents huge upside potential for broadcasters to re-imagine their sales process and pull away from the growing herd of local media sellers and cookie cutter offerings. Spots and dots may continue to be the game preferred by many agencies but it's ideas which produce measurable results (e.g., traffic, register rings) that will get the attention, ad spend and repeat business directly from retailers.

Our retail venture remains a good lab for staying in touch with the market. We're able to test theories, experiment with media and marketing (albeit on a small scale). Our media sales training and management consulting practice is informed by this connection to marketplace reality.

p.s. My hope, when this was written almost two years ago, was broadcast operators would take advantage of the changing mediascape and get to work to improve their dated sales process. It gives me no pleasure to report that little has changed since this post first appeared. The good news...with some creative collaboration and hard work we can get this done and get it right.

Re: http://sinker.tumblr.com/post/7937986504

Dave Martin — Sat, 23 Jul 2011 08:51:25 -0000

Congrats, Dan. Very cool. Have fun. All the best to you.

Re: Lewis Lazare’s media columns to appear in the Reel

Dave Martin — Thu, 09 Jun 2011 10:23:21 -0000

Welcome back, Lew. Congrats on your new post. You were missed. btw, you've always remained interesting, relevant, a good read and fun. All the best to you.

Re: Steve Popovich Passes | AllAccess.com

Dave Martin — Wed, 08 Jun 2011 20:42:44 -0000

We have lost one of the greats; wunderkind, mensch, always the gentleman, truly a legend. Very sad to hear this news.

Re:

Dave Martin — Sat, 21 May 2011 13:45:03 -0000

Thank you, Fred. Appreciate you stopping by. My pleasure to share. We can all learn something from Jeff Cole.