Disqus - Latest Comments for dkreitzberg

Re: You are the Captain

dkreitzberg — Wed, 29 Jul 2009 17:25:41 -0000

We talk about community, we talk about sharing, we talk about teamwork. Sometimes we need to talk about the loneliness of the single agent (ourselves) who, on our own, needs to take that first step to open up, be vulnerable and become an active participant in whatever community or area we choose. The paths we take are paths we, ourselves, create.

Great post, Chris. Keep it up!

Re: The Value of Wonder

dkreitzberg — Wed, 01 Jul 2009 08:06:22 -0000

It is when I spend a moment with my kids, that is really living in "their" moment (as opposed to being with them while still in my own world) that I am truly able to experience the wonder you describe. And it those times I bottle up those moments with my kids and become "childlike" in other settings that I feel myself not only more creative, but more giving as well. Being childlike in this sense does not mean living in a fantasy world, but experiencing, embracing and sharing the true richness and possibility of the real.

Thanks, Chris, for this "good morning" post.

Re: You Still Need a Frame

dkreitzberg — Wed, 24 Jun 2009 06:32:03 -0000

I think it's good that you also included off-line conversations into your plan above. While certainly aspects of social media are specialized, we can't forget the convergence of marketing and sales communication. Think about all the ways to touch the customer and/or the customer touches you.

Re: The Hand Carried Letter

dkreitzberg — Wed, 10 Jun 2009 08:12:23 -0000

Great post, Chris. As the communities increase in scale, its value to each participant diminishes. In fact, I bet someone has already figured out what the natural size of an individual's community is relative to the value they derive from it (think of the concept of adding sand to a sand pile -- it grows and grows until one point it collapses in an avalanche following a power law -- communities too can grow and grow and then they collapse).

Irregardless, the concept of selecting key individuals or sources for information will become a value in and of itself. They could be self-selected (like you have in this post) or selected via past behavior (like Amazon model).

I think the future of social media is not towards quantity but quality and the concept of micro-social (small communities of trusted individuals/brands in which I participate) will become more of the norm, if it doesn't exist already.

Re: Falling and Flying

dkreitzberg — Fri, 05 Jun 2009 06:04:20 -0000

Jim Estill, former CEO of Synex, talks about failing often, failing fast, failing cheap. To innovate, to grow, requires pushing boundaries at all edges of the organization. It also requires empowerment and an honest and open culture of dialogue and feedback (sound similar to social media?). In today's environment, where fear rules, it is the companies and individuals who are willing to step off the curb, perhaps skin a knee, then try it again another way that are going to win.

Re: Casting Your Net and the Beauty of Fish

dkreitzberg — Tue, 21 Apr 2009 20:06:17 -0000

Great posts which present a clear vision of how to think about, and become engaged with, social marketing without getting lost in the clouds. The distinction between conversation and marketing, the concept of slowly getting your feet wet and having someone help you rig your lines (but you're the one who ultimately needs to fish) were all important take-aways.