Disqus - Latest Comments for djc8080

Re: It’s a Long Way to the Top (If You Wanna Rock ’n’ Roll), Android

djc8080 — Wed, 26 May 2010 13:02:19 -0000

Admob data is severely biased, understating iPhone and Palm.

Few Android users buy apps - the audience seems to be overwhelmed by hackers - who bad-mouth other apps and buy/cancel just to take a look at competitive apps. Normal users would not know to behave this way.

Without buyers, app developers resort to ads for revenues.

In contrast, iPhone and Palm users buy - in big numbers. We have no interest to clutter the app with ads to earn mere pennies. Thus, Admob understates iPhone and Palm by many folds.

Your conclusion is correct, but when measured to add off-web-use time, Android is not even on the map.

Re: Apple previewing iPhone OS 3.0 at an event March 17

djc8080 — Fri, 13 Mar 2009 02:15:38 -0000

Follow the massive Twitter conversation about the iPhone 3.0 software at http://sw.tearn.com/2009/03...

Incredible.

Re: Twitter slowly turning back on the SMS spicket

djc8080 — Sat, 21 Feb 2009 11:13:32 -0000

SMS could be path to monetization for Twitter - particularly in China - where revenues are shared with the software platform.

BTW - Pls chk out Twitter Top1000 at http://twitter.tearn.com/ - a photo/video/chat view of top twitter personalities.

Re: New Business Models for News (Scripting News)

djc8080 — Fri, 24 Oct 2008 11:23:23 -0000

Great idea. Politically impossible to execute. We're working on a similar model

Re: Sucks to be a Blog Network These Days

djc8080 — Sun, 05 Oct 2008 18:32:42 -0000

Time for blogs to get out of the box and learn something new about advertising. Visit http://ady.tEarn.com/

Re: I Guess I'm Doing Something Wrong

djc8080 — Wed, 24 Sep 2008 13:39:54 -0000

Federated Media is doing a great job for you, turning an estimated $20 eCPM. Other high traffic blogs flood their pages with ads to earn similar eCPM, but at the cost of low ROI to the advertiser. The Long Tail earns less than $1.00 eCPM. (See New Economics of Advertising for 900 pages of collected research.)

I agree that $75k per year would start another renaissance of content on the Internet. It's green, rich media, and connects communities.

100k unique users make no sense. Most real communities have less than 50,000 total population. This also applies to most B2B markets. For vertical communities, 100 million UU might be needed to sustain long term viability. 100k is a no-man's land.

Small business advertisers mostly target 50,000; not millions.

The big picture is that we need thousands of communities with 50k UU, 10 pages per month, $50 eCPM net to the publisher. That's $25k per month - enough for salaries, investment in rich media content, and interactive features.

At tEarn, we're beta testing with 50 local newspapers and niche publishers to realize this goal. It's time to stop inflating hits for size sake. It's time for change to segment into real, sustainable communities - tens of thousands of what we call microchannels.

-Dash Chang
http://tEarn.com/

Re: I Guess I'm Doing Something Wrong

djc8080 — Wed, 24 Sep 2008 13:05:08 -0000

These numbers imply $20 eCPM - surprisingly high when the industry is reporting $1 eCPM for the long tail, and $10 and declining for top sites.

Re: Chrome: Google’s souped-up, forthcoming web browser

djc8080 — Mon, 01 Sep 2008 17:56:55 -0000

In designing websites, I’ve always consider the many, cluttered rows of the chrome as part of the page’s UI. Thus, we’ve moved away from tabs at the top of the page to simple menus on the left (see http://tEarn.com). Google Chrome is cleaning up the mess, replacing the search/URL/address with an omni-box. Great move.

Further, an automated iGoogle/myYahoo makes a lot of sense.

KIS.

Re: http://www.oxyfish.com/wordpress/2008/08/22/good-analytics-starts-with-good-data/

djc8080 — Mon, 25 Aug 2008 19:18:38 -0000

Agreed.

A huge number depend on Google Analystics, which barely captures 70% of the impressions. Other services have similar problems.

With multi-tab, window, panel, media use of browsers - it's becoming harder to gather relevant data. My estimates show that most sites are showing 50% too many UU. On top of that, there is little relevancy of half the hits to true use.

Big problem when the fundamental data is questionable.

Re: MySpace versus Facebook: Analysis of both traffic and ad revenue, using Google Trends

djc8080 — Mon, 23 Jun 2008 13:33:00 -0000

Great discussion. I’ve cross posted at:

http://adecon101.blogspot.com/2008/06/news-modeling-real-market-value-of.html

A few observations.

1. Data gathering is still a problem. How much overlap is there among network data? Who truly owns the member?

2. DCF and asset-pricing also cover valuation of social networks. It’s harder to choose the valid multiple as measured by the inverse of the difference between expected growth and risk. Mr. Arrington’s approach with country dominance brings better methodology to this theoretical valuation method.

3. Don’t overlook the core premise - that all Internet advertising has become a global business.

Keep the good conversation flowing.

-Dash Chang

Re: Why gas is so expensive (Scripting News)

djc8080 — Wed, 04 Jun 2008 10:26:01 -0000

We're sending dollars to the Middle East as well. They use the dollars to buy US companies.

Let's be careful with this thread.

-Dash Chang

Re: [bijan sabet] the personal tumblelog of Bijan Sabet

djc8080 — Sat, 31 May 2008 14:38:33 -0000

Code is Mightier than the Sword. If we compare the code process to the political process. < a href="http://adecon101.blogspot.c...">Code is Mightier than the Political Sword

Re: Where Will YHOO Close Today?

djc8080 — Mon, 05 May 2008 12:13:55 -0000

Your 16x assumes expected growth to maintain global share. Yahoo is losing search, email, news, and ad share. 10x assumes growth better than the economy. If ebitda growth becomes negative, then 6x would be more reasonable.

Is $32 realizable? Is $23 sustainable? It depends on Yahoo's execution moving forward.

Re: [bijansabet.com] the personal tumblelog of Bijan Sabet

djc8080 — Mon, 21 Apr 2008 18:17:49 -0000

Google has better global reach, mindshare. Apple has deeper reach into the sole.

-Dash
The New Economics of Advertising

Re: Structural Change and Marketplaces

djc8080 — Tue, 08 Apr 2008 23:05:16 -0000

I was CEO of SuperSite with the semiconductor, enterprise software, and network supersites. We had 23 B2B publications as anchors; and profitable as an advertising and web MSP. That was 1997.

The investors thought advertising would not sustain and transformed to a transactional marketplace when none of the 380 customers wanted it.

If the B2B is a commodity or near-commodity like Alibaba in China or AdSense, it can work. If value-added services is a key differentiator, then it probably won't fly. Market timing won't change these fundamentals. Investors need to listen to management - especially when management listens carefully to customers.

http://adecon101.blogspot.com
The New Economics of Advertising

Re: The "Hidden Return" Of Online Advertising

djc8080 — Mon, 07 Apr 2008 14:14:46 -0000

Here is a link to efforts by Microsoft and Turn to measure branding.

(http://adecon101.blogspot.c...

Re: The "Hidden Return" Of Online Advertising

djc8080 — Mon, 07 Apr 2008 14:10:18 -0000

As many have noted, the general problem is measuring the ROI of brand impact.

Re: Your ad-supported Web 2.0 site is actually a B2B enterprise in disguise

djc8080 — Sat, 05 Apr 2008 12:26:24 -0000

Hundreds of advertising networks are emerging to sell the brand advertising for you.

http://adecon101.blogspot.com/2008/02/list-of-adnets.html

Some cost 30% to 50% of revenues, but it allows the web 2.0 project to stay focused.