Disqus - Latest Comments for deveshkhare

Re: Realtor Mobile Optimized Website = On-The-Go Information For Consumers

deveshkhare — Wed, 03 Feb 2010 15:22:36 -0000

Great post! It was a real pleasure working with John and his team on this mobileSite. He's an innovative, forward-thinking real estate professional who understands how to bridge traditional and new media marketing techniques.

Re: Real Estate Businesses are Going Mobile

deveshkhare — Tue, 20 Oct 2009 19:44:39 -0000

Brad - I can't post the ones I want to show you since they aren't publicly announced yet. Please send me your email address and I can share the URLs with you privately. You can reach me at <devesh at="" aumnia="" dot="" com="">. I'd happy to discuss with your clients as well.

Re: Real Estate Businesses are Going Mobile

deveshkhare — Tue, 20 Oct 2009 15:11:06 -0000

Brad - I agree with you. I think other industries will drive mobile services and convergence that RE can use to its benefit. However, I do believe that the mobile web will be the nucleus of all mobile marketing since it solves the issue with marketing mobile. Marketing is the biggest issue and RE professionals need an easy way to drive mobile traffic. Leveraging their website will help drive traffic to their mobileSite and from there they can link other mobile services. Also, remember that the mobile web doesn't have to just mean a viewable version of the website... it can also be a fully functional application that automatically morphs services, content, and functionality based on handset. We've done it for some of our clients already and can be a very powerful way to engage users.

Re: Real Estate Businesses are Going Mobile

deveshkhare — Tue, 20 Oct 2009 14:45:49 -0000

Lani - I agree that if not done right, mobile could be cumbersome for consumers. I advocate the mobile should really be an extension of a website that automatically converts the views & services (e.g. GPS search) based on handset type. This way consumers don't have to find the mobile services or check if it's available for their phone ... they automatically get mobile services if they try accessing the website on their phone. Simple.

Re: Real Estate Businesses are Going Mobile

deveshkhare — Tue, 20 Oct 2009 14:40:47 -0000

Brad - I agree that mobile is important and will be the future for RE. But it's important to understand the different tiers of mobile marketing - text, mobile web, and applications. Each has their own place and solves a different problem. With more real estate agents/brokers loading apps into the app store, I believe it will be difficult for consumers to find the apps and for RE professionals to get downloads. On the other hand, RE professionals that already spend a lot of time managing their website SEO/SEM can benefit from the mobile web by using a service that automatically renders their website as a mobile app but through the phone's browser on ALL data-enabled phones. This way RE professionals can manage all their web/mobile marketing with one effort and capture/engage all consumers on both the web and mobile. In my opinion, the mobile web should be the default mobile strategy for any RE professional and then native apps can supplement the mobile web if the RE professional has a strong brand or some unique campaign/services.