Disqus - Latest Comments for designdamage

Re: Will Enhanced Campaigns Drive Mobile CPCs Down?

designdamage — Mon, 03 Jun 2013 14:29:49 -0000

@Mark Ballard, great point on the temporary divergence, it could very well happen. The challenge with anticipating this is that not all accounts are migrated over to EC, once the EC migration deadline passes, the algorithm may opt to let advertiser bid jam each other rather than artificially inflating the CPCs for their own yield optimization.

@Larry Kim:disqus, not sure if mobile campaigns will really do well in the new setup. Will advertisers continue to invest in mobile or simply bid boost down if they don't see the type of performance they're accustom to with less control if they don't have proper mobile post-click strategy with landing pages and value track parameters setup.

Re: 5 Steps for a Rock Solid Social Media Strategy

designdamage — Fri, 15 Jun 2012 10:26:35 -0000

nice social media relation graphic

Re: Return on Influence, the New ROI

designdamage — Tue, 04 Oct 2011 04:59:08 -0000

Olivier, I knew I can expect your comment to pop after reading the first few lines of this article. As always good stuff on SM ROI. Yes, there are a lot of agencies out there and that's what they do, they call it branding, ROE or PR that tracks and measures irrelevant KPIs that has indirect relationship to investments.

I'm all about direct response - what gets tracked, gets measured and we're talking about causation not correlation with ROI.

From B2B to B2C, consumers are jumping between channels, mediums and usually converts with multiple touchpoints. I wonder Amy, how are you going to measure influence if you don't have clarity into the full conversion funnel?

It all comes down to data integrity and attribution modeling.

How much weight do you give to influencer number 1 vs. influencer number 8?

Do we go with a linear attribution or a weighted attribution? And there is also the factor of latency since someone may convert 45 days later after the initial interaction.

What about incremental conversions and incremental ROI? How do we measure a sale that may happen anyway without influence vs one that's influenced?

I like the fact that we're challenging the notion of social media ROI with what we can get our hands on. But please realize the interaction doesn't mean engagement, and engagement doesn't equate to influence.

Re: Creating the unforgettable elevator pitch

designdamage — Thu, 27 Jan 2011 14:52:32 -0000

Thanks!
I mentioned about variation of the "same" pitch is so that you can tailor it towards the person's interest if you know what industry they're in or what they care for the most.

Yes you do want people to articulate it the same way but even with the simplest elevator pitch such as "I help restaurants double their sales in a week with online coupons," people are going to have different perception of the restaurant, the amount of sales, and even a visual of coupons.

The idea is that if you met someone in the real estate industry versus retail or B2B you could make some small changes to be get even more attention.

Re: Social Media in 2011: Six Choices You Need to Make

designdamage — Thu, 20 Jan 2011 17:03:06 -0000

Alexandra,
Ahhh...I love the Five W's and one H rule...
There will always be more noise generated but getting through them really requires us to focus on what signal we're looking for. It's time for us to "unlearn" what what we do over the Internet as we move through technology paradigm shifts.

To often we get into activities without real knowledge of what we're trying to do, I've always use the five Ws and one H rule to be more productive especially been a marketer, there are so many shiny bright objects coming my way from social media to email to SEO.

I just published an article too after gathering all the data on Twitter and it always should start with the WHY: http://bit.ly/eEHYUf

I also believe that giving back is an important aspect in the Internet ecosystem, thanks for the thoughtful post and reminder!

Re: The Shape of the Meaning Organization

designdamage — Wed, 19 Jan 2011 14:18:15 -0000

Umair, I think you raise a great question especially about the purpose of marketing. However; keep in mind that all money earned ethically are the by products of value creation. And if the creation of value isn't sustainable and to build a long term relationship, then yes it's the kind of marketing you talk about here.

But the most effective marketing is not a one-shot wonder, a spike in traffic or a PR blast but focusing on helping the customers to get what they want and supply what they need.

It's compassion and empathy that's the greatest asset in business and done right marketing IS humanizing.

Even non-profits have to make money, non-profits doesn't mean none revenue generating. It's a fine balance between helping and spamming.

Re: How to drive a successful social media campaign

designdamage — Fri, 14 Jan 2011 17:55:05 -0000

Jennifer's key points are basically leveraging direct response marketing tactics but using social network and digital media as the vehicle to carry out the campaign strategy.

ikonique OS, Marketing is a skill that can be learn unfortunately some people have used it n unethical ways. I think she is teaching a concept here not encouraging people to use misleading messages otherwise she wouldn't point it out.

Re: How to Sell Products via Your Facebook Page

designdamage — Tue, 26 Oct 2010 15:02:37 -0000

Great post Tim! I'm going to look into Payvment although I've also heard good things about Wildfire.

I agree with Barbara, I've recently helped a client to deploy a simple Facebook Shop tab via FBML.

We simply create images for each products category then link place them inside a html table then link them directly to the store's page. In fact, you can really do a lot of creative things to drill down and link back and forth if you like all for free!

It's a lot of work but once it's done, it's easy to switch up the content for promotions etc...

Re: 2010 B2B Content Marketing Benchmarks, Budgets and Trends

designdamage — Fri, 17 Sep 2010 15:53:03 -0000

Thanks Joe! You're spot on with content marketing, always a pleasure to read your stuff, great value!

Re: 3 Keys to Improve Your Brand in Social Marketing

designdamage — Wed, 22 Jul 2009 00:51:20 -0000

Zemalf,
It's not that different, social media in some ways is mimicking how we engage offline face-to-face. There is just a lower barrier to entry to spark interactions enabling more people to socialize but it's a bit harder to build authentic intimacy.

Re: 3 Ways to Capitalize on the Destruction of Traditional Media and Embrace Social Media

designdamage — Wed, 22 Jul 2009 00:37:46 -0000

danmac30,
Social media has a lot of potential, do experiment and scale into it slowly. Something that works for others may not work for you and vice versa.

Re: How to Find the Opportunity to Do What You Do Best Every Day – StrengthFinder 2.0

designdamage — Fri, 17 Jul 2009 04:03:43 -0000

denisebutchko,
These tests are really a great way to get to know yourself even better in an ongoing effort to improve and strengthen your personal brand.

Re: The Emerging Trend of Hybrid Marketing Model

designdamage — Fri, 17 Jul 2009 04:01:36 -0000

Rachael,
The number one priority is still to define your desire outcome first so resources can be identified then strategically allocated to execute against the deliverable.

Re: 3 Keys to Improve Your Brand in Social Marketing

designdamage — Fri, 17 Jul 2009 03:19:53 -0000

Valeria,
I agree, time will tell just how viral and sustainable social media will eventually be.

dragan mestrovic
thanks, it's basically utilizing the same marketing strategy with a new tool.

Michelle,
Yes, the trick is finding the "right" opportunity and timing to connect.

Evan,
I think getting traffic is a marketing tactic (part of a brand strategy), it'll come over time if you're consistent with your brand, taking ownership of your channel. And it's not as important if they're of low quality, that's why email marketing have such low conversion rates.

Re: Why You Should Always Be True to Your Brand

designdamage — Mon, 13 Jul 2009 23:49:54 -0000

David,
What a lot of marketer (including myself in the past) is that tactics can get results fast but it won't last long. It's through consistency to demonstrate your true intent that will help you to drive the overall strategy. And understanding your audience is an ongoing task, people change for different reasons but if you're able to do what you said you will do, you will make the right impression that sticks.

Re: 7 Keys to Creating Social Media Strategy for Your Brand

designdamage — Mon, 13 Jul 2009 23:45:50 -0000

Sue,
ROI is important but the focus should measuring the "success" factor that contributes to your overall objective otherwise click through means nothing when you don't know what and why something is working.

Neil_Drori
Instant gratification is human nature, it's like wanting to learn everything when you take a course in learning. Time and commitment is simply how you will demonstrate your authenticity and it goes back to social proof.

Venu,
Content is the sole foundation (online especially) that people have to base their judgment on without truly knowing or interact with you, your product or your services. If you just met someone, your engagement with them is the content basically, try make it worthwhile for them and you.

Re: How Social Media is Transforming Business

designdamage — Mon, 13 Jul 2009 23:36:06 -0000

Wedoart,
SPEED is one critical area but more importantly is the intent and the quality of the engagement. A single tweet do have those power and is especially effective if tweeted with emotion rather than logic.

Steven,
Short-termism is still a good tactic, but it all depends on the angle of the tactic and if it fits into the overall scheme of the strategic goal.

Congo,
The intent can be in the form of a product as well, that's the difference between consumers perception on what's value and what's quality. If you make a good product and it's not the cheapest you're still trying to help with your intent, altruism isn't charity, it's' how we know why you're helping.

Re: 3 Ways to Capitalize on the Destruction of Traditional Media and Embrace Social Media

designdamage — Fri, 26 Jun 2009 21:47:21 -0000

pc britz,
1. Good suggestion I will keep that in mind. However, I am not an analyst, the info is for everyone to interpret plus it helps to know where that revenue went.

2. I'm just conducting tests on my own twitter account for a post I will be publishing soon, so look for that. Thanks for consideration though, if you're a regular you know I keep it real :)

Re: How to Find the Opportunity to Do What You Do Best Every Day – StrengthFinder 2.0

designdamage — Mon, 22 Jun 2009 05:15:05 -0000

Download and read the PDF of my test result, you'll see what I mean with the recommended "ideas for action" to take for test takers.

Re: Why You Should Always Be True to Your Brand

designdamage — Mon, 22 Jun 2009 05:11:06 -0000

Remember to test them on your audience, like a survey you don't know what you'll get until you receive feedback.

Re: 7 Keys to Creating Social Media Strategy for Your Brand

designdamage — Mon, 22 Jun 2009 05:06:56 -0000

Yes, one must learn to "leverage" all the web2.0 tools to get the best interaction possible, I only name a few but using tools like Skype is a great way to get in touch as well. However, tools will simply enhance the experience and could be use as a tactic, the quality of engagement is still the top priority - fulfilling the expectations. My next post on Brand Authenticity discussed that.

Even if it doesn't turn into a business opportunity, world-of-mouth could still bring in other new opportunities.

Re: Twitter Sign In Comes to Disqus: Try It NOW on Mashable!

designdamage — Fri, 15 May 2009 23:03:21 -0000

Perfect, it's like typepad I just have to login once, thanks!

Re: http://venturebeat.com/2009/05/15/next-new-biz-free-computers-for-small-businesses/

designdamage — Fri, 15 May 2009 22:22:37 -0000

Hardware will continue to be commoditized and the computer resellers will be making no margin in the future allowing less competition in the market, only the big ones will survive while the manufacturers focus on going direct to consumers.

Companies like Dell and HP may sell computer on a pay-as-you go subscription model where you pay a base fee like $50 and then $20/month for 3 years with all the hardware, keyboard, mouse, screen, maintenance and support.

As for software, they could take on the "Apple app store" model where users simply buy all the software needed from the 'cloud' (internet) since bandwidth will become more affordable and faster.

Re: HOW TO: Simplify Your Social Media Routine

designdamage — Fri, 15 May 2009 15:34:22 -0000

I totally agreed! I've been testing most of the popular ones in a week or two then focus on the most effective ones. Try to use an "All-in-One" tool would be the best way to reduce time and look for automation tools to aggregate data and information. For example I use tweetlater to get all my tweets in in a short time and don't have to actually tweet for the entire day, get your "high-impact" focused message ready and follow the 80/20 rule!