Disqus - Latest Comments for deniseleeyohn

Re: 9 Different Types of Brands

deniseleeyohn — Fri, 14 Aug 2020 19:06:29 -0000

glad it was helpful!

Re: How to Innovate in Customer Experience

deniseleeyohn — Mon, 09 Sep 2019 10:08:49 -0000

thanks rosie!

Re: Do This One Thing to Drive CX Excellence

deniseleeyohn — Mon, 03 Jun 2019 12:24:43 -0000

so true! thanks, john!

Re: 9 Different Types of Brands

deniseleeyohn — Fri, 31 May 2019 11:14:09 -0000

so glad to hear this, lorna. best wishes with your burgeoning business!

Re: 9 Different Types of Brands

deniseleeyohn — Fri, 25 Jan 2019 10:23:44 -0000

Hi Jerome -- Glad to hear your feedback. I don't have data on that, but all brand types have the potential to engage and satisfy customers -- perhaps in different ways, but to the same level. Thanks for your comment! D

Re: culture isn’t enough

deniseleeyohn — Fri, 07 Dec 2018 14:23:05 -0000

thanks for your comment, tim! indeed!

Re: Design Your Brand Touchpoints

deniseleeyohn — Sun, 26 Aug 2018 13:00:08 -0000

you're quite welcome, mark -- and kudos on your article!

Re: How I Did It: Choosing a Book Title

deniseleeyohn — Sun, 12 Aug 2018 11:59:37 -0000

thanks, jeff! can't wait for the re-release of your first book -- it was terrific!

Re: 9 Different Types of Brands

deniseleeyohn — Tue, 17 Apr 2018 20:08:01 -0000

glad to hear the feedback on the brand types. i'm not an expert on creative advertising so i'm sorry i can't help with your request.

Re: Christian Leaders Don’t Have to Worry About Organizational Culture, Right?!

deniseleeyohn — Tue, 13 Mar 2018 12:52:12 -0000

so true, sabina!

Re: Christian Leaders Don’t Have to Worry About Organizational Culture, Right?!

deniseleeyohn — Tue, 13 Mar 2018 12:51:50 -0000

thanks for your comment, david!

Re: 2018 Will Be the Year of Employee Experience

deniseleeyohn — Wed, 03 Jan 2018 21:55:33 -0000

Oh dear, sorry about that @Kate McInnis -- here is the correct link: https://www2.deloitte.com/u... (page 51) -- I will update the links in my posts.

Re: 9 Different Types of Brands

deniseleeyohn — Sun, 10 Sep 2017 17:24:23 -0000

jyllene -- glad you've found the classification useful. if you really can't narrow it down, i suggest you pick a lead brand type and a secondary -- develop your unique brand identity based on the lead and then incorporate some supporting attributes from the secondary type. best wishes! -- denise

Re: 4 Reasons Why Consumers View Brands As Relationships

deniseleeyohn — Fri, 18 Aug 2017 10:42:09 -0000

this is so true: "Marketing is no longer leading us to brands, it’s the relationships we have with one another that are leading us to brands." -- we need to adopt a different way of engaging customers. great post, juntae!

Re: 9 Different Types of Brands

deniseleeyohn — Wed, 09 Aug 2017 13:47:19 -0000

thanks, christopher -- i suppose that those firms would probably align with the service or innovative brand types -- but they then need to establish a unique identity and positioning within that type and that's where they often struggle. a distinct world view, purpose, or personality would help them differentiate and resonate more clearly with customers. thanks again. -- denise

Re: So You Want to Be a Professional Speaker

deniseleeyohn — Fri, 07 Jul 2017 21:25:48 -0000

so glad to hear this, christina -- i can only imagine what an influential speaker you are! -- denise

Re: Which Best Brand List Is Right?

deniseleeyohn — Tue, 20 Jun 2017 10:50:44 -0000

great comments, christof - thanks for sharing such valuable advice! -- denise

Re: Ignite CX & EX to Power up Your Business

deniseleeyohn — Mon, 19 Jun 2017 10:08:28 -0000

there are some in my speaker video collection: https://vimeo.com/album/235... -- thanks for your interest!

Re: Ignite CX & EX to Power up Your Business

deniseleeyohn — Wed, 07 Jun 2017 11:33:26 -0000

thanks to you, michael! great to hear from you -- hope you're well. - denise

Re: A New Perspective on Brand Relationships Could Help the Samsung Galaxy S8

deniseleeyohn — Mon, 15 May 2017 11:00:50 -0000

thanks for your comment, ross -- i agree, it's a brand problem. nice to connect with you -- denise

Re: The Over-Promise Problem

deniseleeyohn — Tue, 09 May 2017 17:43:16 -0000

thanks for the update, dale! all's well that ends well??

Re: brand book bites from Uncontainable

deniseleeyohn — Wed, 08 Mar 2017 20:36:57 -0000

so glad to hear this, donna -- it's good to hear from an insider -- thanks for sharing! - denise

Re: prepare for a presentation with these three questions

deniseleeyohn — Mon, 20 Feb 2017 13:11:17 -0000

thanks for your feedback and for sharing your post.

Re: 2017 Predictions in Social Media and Content Marketing

deniseleeyohn — Tue, 06 Dec 2016 16:16:33 -0000

thanks for including my contribution, bryan!

Re: brand experience brief: amazon books store

deniseleeyohn — Fri, 02 Dec 2016 11:20:24 -0000

great point! yes!