Disqus - Latest Comments for deborahrichmond

Re: 10 Ways to Use Social Media to Promote an Event

Deborah Richmond — Mon, 21 Jul 2014 15:22:18 -0000

The give-away is just a really good way to create buzz. I've listened to you doing exactly that on your podcast. Are you going to give away tickets for the next Success Summit?

Re: Simon Says Stamp: May Stamp Kit

Deborah Richmond — Thu, 09 May 2013 13:31:18 -0000

How fun that they keep sending you ideas throughout the month. That's fantastic!
I'm sorry about your mother.

Re: How Likeability Impacts Marketing Success

Deborah Richmond — Thu, 27 Sep 2012 21:21:59 -0000

Facelessness and corporate speak! Yes, let's address that! I talk a lot with my clients about these topics all the time. It will take time, but many are starting to understand how this holds a barrier between them and their audience.

Re: Using Humor In Your Marketing … Even In B2B Marketing

Deborah Richmond — Thu, 27 Sep 2012 21:19:35 -0000

But man, if you get it wrong, it can be really wrong. That being said, I would love more of my B2B clients to lighten up a bit in their marketing. I'm all ears on how to do that.

Re: Own Your Niche by Becoming An Author — How To Blog A Book

Deborah Richmond — Thu, 27 Sep 2012 21:16:04 -0000

You know what would be really great? If you could share a link with us to show us a blog that is being written and using it as a book. The reason I want to look at it is because I'm having a hard time seeing how the same content for a book can be easily slipped into 500 word blog posts. It seems they would read differently. I'd love to see an example.

Thanks for a great article. Food for thought.

Re: Social Media Science: How Behavior Impacts Social Media Marketing

Deborah Richmond — Mon, 10 Sep 2012 09:28:08 -0000

I am from Grand Rapids, Michigan, TekkBuzz Marketing. I put your podcast on my Stitcher app and am enjoying the interviews.

Re: What Happens Before The Click

Deborah Richmond — Sun, 09 Sep 2012 10:29:58 -0000

I've been using Google Analytics for years, but just recently started taking a look at Webmaster Tools. I didn't know they listed backlinks. I've been looking for a place to find out my backlinks. Do you think their stats are accurate on this point?

Re: Social Media Science: How Behavior Impacts Social Media Marketing

Deborah Richmond — Sat, 08 Sep 2012 22:59:55 -0000

I like the point about the fact that small talk is valuable. It's how we start any relationship, whether we are face to face or speaking virtually.

Re: 6 Ways to Drive More Pinterest Engagement

Deborah Richmond — Tue, 17 Jul 2012 19:21:44 -0000

Thanks for a well-though-out article on Pinterest. Some of my clients know this network could be great for their marketing, but are trying to figure out exactly how to do it. These are great ideas I will be sharing!

Re: A LinkedIn Management Tool For B2B Social Media?

Deborah Richmond — Mon, 16 Jul 2012 20:25:49 -0000

Thanks for reviewing. LinkedIn is one of my favorite social media sites for my B2B clients. It's great for networking and driving traffic. Any tool that helps streamline the process of sifting through the discussions and posts is worth looking at.

Re: 26 Tips for Managing a Social Media Community

Deborah Richmond — Mon, 16 Jul 2012 20:16:52 -0000

the tip about cultivating stories about how your clients use your product is such a good one. Telling a story is always better than listing benefits and features. Telling your clients' stories is a great way to bring more personality to your brand. Great article!

Re: How to Add Google Author Tags to Your Blog for Improved Search Results

Deborah Richmond — Fri, 13 Jul 2012 09:12:20 -0000

It is so true that my eye is drawn to the result with the photo image. That alone is reason enough to do this.

Re: 4 Ways to Discover More About Your Audience With Social Media

Deborah Richmond — Fri, 13 Jul 2012 09:08:35 -0000

Great info!

Re: Six Ways To Effectively Promote Events on Facebook – Case Study

Deborah Richmond — Tue, 29 Mar 2011 16:07:16 -0000

Adding a share button on the registration page of your event is a wonderful idea, one I need to recommend more often to my clients. Every little bit of traffic helps!

Re: Better is Only Better if it’s Different

Deborah Richmond — Mon, 28 Mar 2011 15:26:33 -0000

Your step-by-step walk-through for discovering where a company may already be different, is wonderful. One of my lawfirm clients comes to mind. The legal business is an old standard industry. Sometimes it's hard to find what is the differentiator other thinking, "We're just better and smarter." But reading through your walk-through, they have decided to always answer the phone and return calls as fast as possible, very different from competitors. I'll definitely be looking for ways to incorporate that differentiator into their online marketing.

Re: Use Your Neighbors and Partners to Build Your List

Deborah Richmond — Tue, 16 Mar 2010 11:33:10 -0000

This is a simple yet excellent idea. I am meeting in a few days with two business owners to discuss putting on a joint workshop in our area. I am also going to mention this strategy to them to assist each other in building our lists. Thanks!

Re: The 5 Personalities Every Successful Website Must Employ

Deborah Richmond — Wed, 20 Jan 2010 19:00:09 -0000

Thinking out purpose is absolutely crucial. And how wonderful that you included the user in the list of personalities. If no one reads your website, then why are you creating one?

Re: Top 5 Reasons To Use WordPress As A Blog Platform

Deborah Richmond — Fri, 15 Jan 2010 11:05:24 -0000

I absolutely rave about Wordpress. I use it for my site and I highly recommend it to all of my small business clients who need a website that they can maintain themselves. I didn't need to know any code to set up my Wordpress blog. And the SEO value is priceless.

Re: Stop Trying To Be Better Than the Competition

Deborah Richmond — Tue, 12 Jan 2010 12:26:40 -0000

I find a little work on your niche is a good way to differentiate yourself. Not just a web designer, but a web designer who specializes in sites for the insurance industry and knows exactly what they need.

Re: Is Social Media Killing Your Business?

Deborah Richmond — Thu, 31 Dec 2009 14:14:17 -0000

I always talk to my clients about creating a limit for the time you spend on social media. Yes, you need to be on consistently, but you don't have to spend your entire morning on social media. You have an entire business to keep running. Thankfully, it doesn't take hours of social media a day to keep up your online marketing strategies.

Re: 5 Timely Networking Tips

Deborah Richmond — Fri, 18 Dec 2009 15:06:39 -0000

Here's a great way to combine online newtorking with offline networking. When you attend a networking event and receive business cards from people, go to Facebook and LinkedIn and see if they are on those networks. If they are, invite them to connect to you or be your friend. This allows you to follow up with them easily and grows your online network. The online networks are a great way to keep an informal record of your network.

Re: Is This The End of Prophecy?

Deborah Richmond — Fri, 18 Dec 2009 10:59:48 -0000

" The shift toward a gestalt state where many minds are fuelled by a singular, bottomless well of information best available to those who know the currents in the well. The falling principle of enforceable influence such as mass media once controlled. All of these things, taken together with a growing acceptance of the cloud, makes for some really interesting change. Clay Shirky said something to the effect that things only get socially interesting once they’ve gotten technologically boring. Absolute truth."

Great observations. I heard this yesterday on a podcast I was listening to as well, the idea that things only get interesting socially once they get technically boring. Twitter is as easy as you can get to use, I mean the most basic, pu-up-140-characters-and-press-enter. I'm wondering what's coming next from Twitter users and their creative ways of using the medium.

As a sci-fi lover, you'll get this. My 13-year-old daughter has just discovered the original Star Wars movie. I was 13 when it hit movie theaters, so this is so cool for me. We're going to rent it and watch it on Christmas. Now if I could just get her interested in Planet of the Apes...

Re: Interview with Craig Newmark: How the Craigslist Meme Spread

Deborah Richmond — Wed, 16 Dec 2009 20:31:46 -0000

Craigs list is one of those ideas that is so simple, yet so useful, you can't believe no one had thougt of it before. But still, as I have watched, especially in the early years, I was amazed at how it grew and grew. Watching Craigslist and Amazon.com was my introduction to the true strength that the internet might hold, the possibilities. I don't think I will ever tire of the new and innovative ways people interact, communicate and connect with the internet.

Re: Stock Photography and Journalism Ain’t What They Used to Be, and That’s Awesome!

Deborah Richmond — Wed, 09 Dec 2009 08:44:03 -0000

I do not have a photography background, but by watching friends, I am amazed at how much your industry has changed. I know digital has turned it on its head. My friends yearn for the days of film when there was more challenge in capturing a good image.

What I've had most contact with is the change in distribution. The model of selling stock photography has gone through so man changes, I don't know how you keep up. I was amazed when I started seeing prescription sites where you don't pay per image, necessarily.

Change Change Change seems to be the name of the game.

Re: Unemployment and the Job Hunt - BuildMyCompany.com

Deborah Richmond — Tue, 08 Dec 2009 20:50:32 -0000

At some of my networking activities, I've seen people who are looking for a new position. They are so smart to be out at these functions. I encourage them, come, tell everyone what you love to do, talk talk talk. Your ideas sound so smart and productive, to gather and share ideas, skills, job news.