Re: Art Review: Joseph Beuys, The Multiples at the LACMA | The Student Life

danny1229 — Sun, 14 Feb 2010 14:39:11 -0000

thank you, cindy. this was a very nice review. i didn't know anything about beuys either, and i thought it was a very powerful exhibit. too bad there isn't a catalogue.

Re: How To Name Your Company

danny1229 — Sat, 25 Apr 2009 00:26:07 -0000

hello stuart--sorry it took a few days to catch this. if you call us at 415-383-2255, we'll be happy to see if we can help. best, danny altman, http://www.ahundredmonkeys.com

Re: How To Name Your Company

danny1229 — Mon, 09 Mar 2009 21:09:34 -0000

I name companies for a living so that may completely disqualify my comments on your criteria for good company names. But let me try because I think the effect here is that we may be putting people into a pretty small box in terms of potential solutions. Let me take the criteria outlined here one by one and try to open it up a little. 1. Easy to remember. Yes, hard to argue with. 2. Easy to spell. Yes, agree again. 3. Requires no explanation. What's wrong with a little mystery? As in Bright Black for an IT consulting company. 4. Describes your business category. A lot of times companies change what they do or start to do new things. So if you lock the category into the name, you could be pigeonholing yourself. 5. Describes your benefit. Half your competitors might have the same benefit. Might be more important to focus on your differentiation. 5. Describes the difference. Unless you do something very novel or interesting, this may not get you that far. 6. One or two syllables long. Maybe makes it more memorable, but also makes it tougher for URL. A lot of nonsensical compound words may be available, but to find one that’s meaningful, good luck finding a URL. 7. Each syllable starts with a strong consonant. This feels like you’re really boxing people in here. 8. It’s fun to say. Sure, but what if you’re trying to be really serious?

Think about some of the greatest names out there. Like Apple, or Starbucks, or Caterpillar. You would never get to any of these by following a narrow set of rules. So maybe the first rule should really be “Get rid of all the rules and use your imagination to capture the power of what you are doing.”

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Re: Art Review: Joseph Beuys, The Multiples at the LACMA | The Student Life

Re: How To Name Your Company

Re: How To Name Your Company