Disqus - Latest Comments for danmac30

Re: Build your 2018 marketing blueprint: Experts on three strategies for success next year

danmac30 — Fri, 24 Nov 2017 15:58:05 -0000

Good article. If you aren't planning for 2018 you should be!

Re: Marketing Performance Measurement by a Right-Brained Marketer

danmac30 — Tue, 29 Aug 2017 17:21:01 -0000

Great article Matt.

Re: Hitting A Bullseye With Your Content Marketing Strategy

danmac30 — Sun, 14 May 2017 16:40:51 -0000

Great inforgraphic

Re: 40 Pro Tips To Improve Your Content Marketing: Content Jam Review

danmac30 — Mon, 08 Aug 2016 17:29:49 -0000

Good outline Steve. Love how you keep repeating keep it valuable to the reader.

Re: Best Tools for Social Media Strategy Creation

danmac30 — Mon, 16 May 2016 17:14:46 -0000

Great tips Laura

Re: B2B Buyer Personas Gain Positive Boost With Technology

danmac30 — Wed, 13 Apr 2016 17:52:24 -0000

Any tool that brings you closer to being customer centric and thinking about how to make the customer experience with you more rewarding is a great thing.

Re: People Buy Stories Before They Buy Stuff

danmac30 — Wed, 06 Jan 2016 15:28:23 -0000

"In this ever-changing society, the most powerful and enduring
brands are built from the heart. They are real and sustainable.
Their foundations are stronger because they are built with the
strength of the human spirit, not an ad campaign. The
companies that are lasting are those that are authentic."
- Howard Schultz, CEO Starbucks

I love this quote because it goes to the essence of your blog John. I want the why. I don't have a template but I like Cath Sutherland's Brand Blue print: http://consciousbusiness.ne...

Re: The Brand Resolution That You Can’t Skip

danmac30 — Mon, 04 Jan 2016 15:12:27 -0000

Love this blog Ellen. We really want the back story and to connect to a brand that is consistent and authentic.

Re: Fast Lane: Why attracting customers should be your top priority in 2016

danmac30 — Fri, 18 Dec 2015 19:23:15 -0000

Love this focus Eloise. It is really surprising how many of us loose that connection to customers as we grow. Putting the customer back in the drivers seat and revising what attracts them to your business is a key to growth in 2016.

Re: 2015: Faster, Easier and More Professional

danmac30 — Wed, 16 Dec 2015 14:37:50 -0000

Best tool I have in my business. Thanks guys.

Re: How much does Content Marketing Software cost?

danmac30 — Thu, 10 Dec 2015 14:36:04 -0000

Such a relevant piece of content about content software. The landscape has become so broad that a software application now makes a whole lot of sense even for SMEs. Thanks for the comparisons.

Re: How to Build A Content Library for the Buying Process

danmac30 — Tue, 08 Dec 2015 17:03:05 -0000

Great presentation and so relevant to attracting and retaining ideal customers and assisting the sales function. I have been focusing on a content library for years. Happy to share: http://www.macinnismarketin...

Re: The “Micro-Moments” of a Customer Journey

danmac30 — Wed, 18 Nov 2015 14:31:44 -0000

love this article guys! Great insight.

Re: Mapping customer journeys

danmac30 — Thu, 12 Nov 2015 21:48:11 -0000

Great white paper on the importance of mapping the journey of customers.

Re: Tami Cannizzaro: Social Advocacy Is the New Marketing #DXS15

danmac30 — Sun, 08 Nov 2015 14:56:36 -0000

Real stories, real people. Making that human connection in marketing matters more now than ever to cut through and get traction. Great article.

Re: Analysing what makes a great customer experience

danmac30 — Fri, 30 Oct 2015 21:41:03 -0000

The customer experience is the true battleground. It all starts and stops with the customer. It seems so hard to get the experience right because we keep changing. A savvy small business needs to listen to their customers and continually be striving to help, educate and delight them. The fact that this is challenging means those who do focus on the customer and do it well, have a competitive advantage in the market place.

Re: Turns Out The Future of the Office Isn’t an Office at All

danmac30 — Wed, 09 Sep 2015 16:30:15 -0000

It is the way of the future John. It makes more economical sense and it suits our lives to be flexible like Rubin points out. It is kind of weird to think how much running a small business has changed in such a short timeframe! I laughed at the not meeting the bookkeeper face to face, as this is probably true for many of us. For me I have a home office and I go to the clients spaces. Running a small business and managing family needs makes a home office the right solution for me. With so much outsourcing it is possible to have a team of 10 and keep a small office. I think the challenge it to still have a live and thriving culture that connects everyone. There in is the challenge of the 2020s. Connecting and not disconnecting by hiding behind technology. This is where having a co-work space makes a lot of sense. I would love to have a space one day where clients could come an break out of there day to day to workshop a day in the life of their customer.

Re: 226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham

danmac30 — Sat, 04 Jul 2015 16:25:57 -0000

Great interview Timbo. Such an important personal development discussion for small businesses

Re: FreshBooks – Impress Clients with Mobile-Friendly Invoices

danmac30 — Thu, 22 Jan 2015 15:10:29 -0000

Great stuff

Re: In 2015, Technology Catches Up with Cross-channel Marketing

danmac30 — Thu, 01 Jan 2015 16:14:13 -0000

Awesome article and the discussion we should be having Michael. Customer centric marketing is where it is at in 2015

Re: 3 Marketing Tactics You Need for 2015

danmac30 — Thu, 20 Nov 2014 13:42:39 -0000

Excellent overview Karina and I totally agree with your three points. It will be interesting to see how many marketers make these part of their planning process in 2015. I agree with Chris however, data and research are key insights.

Re: How to Build Your Marketing Hourglass

danmac30 — Wed, 19 Nov 2014 14:08:34 -0000

The mapping of the buyers journey is one of the key tools I use help small business owners put themselves in the shoes of their clients. It is such a powerful exercise and creates a mind shift to be more customer focused.

Re: Six rules for more effective sales lead follow-up

danmac30 — Mon, 29 Sep 2014 16:25:46 -0000

Really love the way you have programmed the sales process and not left it passive.

Re: No one wants a Julia Roberts shopping experience

danmac30 — Mon, 22 Sep 2014 17:34:52 -0000

Thanks for sharing. Lots of comments on my LinkedIn post about this topic.http://www.linkedin.com/pulse/arti...

Re: Customer-Centric Content Journeys: Your Duct Tape Is Showing

danmac30 — Thu, 11 Sep 2014 17:04:13 -0000

Love the article Ryan. It is surprising how easy everything becomes if you put the ideal customer at the centre of your business and create compelling helpful content throughout his/her journey. I have been banging on about customer centric framework for years and so it is nice to have your thoughts on the topic so well articulated.