Disqus - Latest Comments for danNeely

Re: Making Sense of Social Media

danNeely — Tue, 11 Nov 2008 13:17:55 -0000

Thijs, you certainly make the point-- if your customers are telling you they love something and you are good at it, you should be shouting that from the hilltops, but if your customers say they love something and your are awful at it send it to the folks in product development to fix... a great example is Windows Vista, customers love having a simply operating system and love the ease of access but when it came to windows vista they told Microsoft it was awful, Microsoft should send that problem to engineering. Similarly, think about how Apple, came out with the iPhone, remember those videos of people on the street saying how they used the iPhone (customers were highly engaged and they loved what apple was doing) and apple shouted it from the hill tops

Re: Making Sense of Social Media

danNeely — Tue, 11 Nov 2008 13:13:56 -0000

Chandni, it is less about the level of sentiment and more about if it is positive or negative. ultimately customers are saying I really like this and you are really good at it (high engagement and positive sentiment) or I really like this and you suck at it (high engagement and negative sentiment). I know Forrester includes Sentiment or Intimacy in their model but companies ultimately want to know is it good engagement or bad engagement.

Re: Measuring the Social Report #1: Network Television Ratings

danNeely — Sun, 02 Nov 2008 09:32:47 -0000

Tracy-- it definitely is about time...I like to say that Networked Insights gives the ability to pre-inform advertising spend....Since advertisers have mainly been focused on a post measure approach this new pre inform focus will improve the effectiveness of ad spends....Thanks for listening and joining the "Measure the Social" conversation

Re: Measuring the Social Report #1: Network Television Ratings

danNeely — Sun, 02 Nov 2008 09:29:42 -0000

Andre, thanks for the request and suggestion....we have a number of reports coming out and will certainly take a look at ....thanks for listening and remember "Measure the Social"