Disqus - Latest Comments for consumerbase

Re: Of Marketing Data Workforces & Tightening Budgets

consumerbase — Thu, 27 Aug 2009 15:08:17 -0000

Very interesting points on marketing and the economy. I definitely agree that perceptions on workforces are changing and that you have to try to cut corners wherever possible. I do think it is important for companies to consider email list management and data append services so that they have more free time to focus on other aspects of marketing like social media.

Re: Top 10 E-mail Appending Mistakes to Avoid

consumerbase — Tue, 18 Aug 2009 15:12:58 -0000

Great list - I especially like your suggestion of not selecting an email append vendor specifically on price, because you can be very disappointed with the results that you receive.

Re: Some reasons for optimism

consumerbase — Tue, 18 Aug 2009 14:46:33 -0000

Very interesting statistics. I have noticed that there are quite a few companies who are still investing in advertising in the recession, but I was not aware that many were using behaviorally targeted ads.

Re: Mailing Lists

consumerbase — Wed, 05 Aug 2009 15:26:04 -0000

Very informative article. As email marketers, we often find that customers are asking the difference between response and compiled lists. I believe that, while direct mail is still extremely popular, email mailing lists will become increasingly popular as the years progress.