http://disqus.com/by/conorlee3/enTue, 24 Mar 2009 17:17:41 -0000http://www.sharpio.com/how-facebook-and-twitter-should-monetize/#comment-7477427<p>Further reading on this topic: Check out this Tech Crunch op-ed by Eric Clemons (Prof of Operations and Information Management at Wharton): <a href="http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/" rel="nofollow noopener" target="_blank" title="http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/">http://www.techcrunch.com/2...</a>. He thinks advertising as a whole will eventually be destroyed by the internet (he includes broadcast and print adverting in this boat) and then breaks down the online monetization options beyond advertising in a few very interesting ways, which include describing Google's business model as, "misdirection" (which he defines as the act profiting off of other company's willingness to pay to have people searching for them or their competitors diverted or misdirected to their site). <br></p>conorlee3Tue, 24 Mar 2009 17:17:41 -0000