Disqus - Latest Comments for conniebensen

Re: MnSearch Summit 2014 Recap

Connie Bensen — Fri, 11 Jul 2014 16:26:47 -0000

Thanks for including some great notes from my session! And yes there are lots of women @Dell, including our CMO and CIO! I always advocate for considering search. And I really enjoyed the event. It was really nice to meet everyone! :)

Re: Remembering Brian Larson

Connie Bensen — Mon, 11 Nov 2013 19:00:30 -0000

Such very sad news. Brian had such an amazing, bright spirit. He always had wonderful ideas and the patience to work through challenges.

My heart goes out to his wife, Erin and his TopRank family. We were blessed by his presence. Our team @Dell will miss him!

Re: Social Media: 10 Influential Women You Need to Know

Connie Bensen — Fri, 08 Mar 2013 10:09:16 -0000

Hey Heidi, Thanks for the shout out. YOU should be on this list too! You're quite the amazing woman too. I always enjoy your very insightful articles.

(And I'm actually a teacher if we go back to college days. My childhood dream was to teach and inspire people. The decade in library world was done without a Master's in Library Science. :) So that's what I'm doing now and loving it - leading, guiding and inspiring!)

Thanks so much for the inspiration you provide!

Re: Social Media Predictions for 2013

Connie Bensen — Thu, 28 Feb 2013 09:41:00 -0000

Thanks so much Lee for adding your perspective! It was fun to gather ideas from all of you smart people!

I totally agree that tying social efforts to business objectives is imperative. Companies can't afford to invest without tying it to revenue.

Connie
Global Community Strategy, Dell

Re: Transforming Your Brand To A Media Company

Connie Bensen — Sun, 11 Nov 2012 23:34:44 -0000

Shifting to the mindset of a publishing company is indeed a few steps beyond becoming proficient at content marketing. Last week I met our managing editor at Dell. And we had the opportunity to talk about the challenges and rewards around this type of project. Rishi Dave, the Executive Director of my team, recently wrote an article ( http://dell.to/QQ69rz ) about the benefits of thinking like a publishing company.

I look forward to seeing the results! It will make life for us as consumers much easier when the messaging is contextually relevant no matter the format or device.

Connie Bensen
Global Community Strategy, Dell

Re: 2012 – 25 Women Who Rock Social Media

Connie Bensen — Mon, 29 Oct 2012 13:35:11 -0000

I am truly humbled to be listed with so many great women! Tinu and Sudha are total rockstars! Thanks Lee for your nomination.

Re: Make Your Message (Almost) as Vital as Air

Connie Bensen — Mon, 20 Aug 2012 23:24:16 -0000

Hi Kare,
Some good points to remember because we are always building a brand even at work. The biggest challenge is the first one - actionable. Thanks for getting me thinking about that aspect!

Re: 11 Tips for Being a Better Community Manager

Connie Bensen — Mon, 09 Apr 2012 23:56:03 -0000

Awesome ideas! Am sharing with my team - thanks!

Re: A Worldwide Salute to Community Managers

Connie Bensen — Mon, 23 Jan 2012 10:24:19 -0000

Thanks Jeremiah for your support of the Community Management profession! We've been talking about this for a few years and it's so awesome to see how it has evolved! It's exciting to see the role becoming mainstream as org's of all sizes realize the need to connect with their online communities.

Your readers are invited to join our Google+ Hangout at 1 pm est (10 am pst) today. A group of us are going to talk about the challenges and future of this role.
More info can be found here & you can join the Hangout here: (use the 'Expand Post' to see the speaker list)
https://plus.google.com/117...

Also, the Community Manager, Advocate, & Evangelist Facebook group is a vibrant group to share ideas http://www.facebook.com/gro...

Happy #CMAD everyone!

Re: Scorecard: How to Interview your Future Employer for the Corporate Social Strategist Position

Connie Bensen — Fri, 01 Jul 2011 15:12:34 -0000

Excellent points Jeremiah! For the past couple of years I've been writing about the importance of ensuring that the perceptions from both the employer's and candidate's side match. The social strategy role is still open to interpretation.

Listening carefully to the hiring manager's explanation of what the expectations are for the role will flag points that can be comfortably asked as simple questions. Some of the job descriptions are a long stretch from what one thinks they're applying for. It's easy to determine if the vision is based on relationship building or just push marketing through the social channels.

Where do you see metrics and attribution to the business objectives fitting in? That may be another area to ask questions in regard to perceptions/expectations on both sides. You may have touched on it in 4 but KPI's are necessary to justify the position and additional resources.

Re: Social Media Analytics from SiriusDecisions Summit 2011 #sds11

Connie Bensen — Sat, 07 May 2011 00:54:35 -0000

Hi,

Influence in Alterian SM2 is a score from 0 - 10 with 10 being the highest.

It is based on an algorithm that assigns the number depending on what type of social channel it is. For example:
- blogs - the amount of traffic & backlinks (the more traffic, the higher the influence rating
- twitter - the number of followers & following
- YouTube - the number of comments

Let us know if you have questions.

Connie Bensen
Director of Social Media, Alterian

Re: What Are The Best Social Media Monitoring Tools? [Infographic]

Connie Bensen — Wed, 20 Apr 2011 09:44:12 -0000

Janet,
What an awesome infographic! It's interesting to watch social media monitoring come of age.
We appreciate that Alterian SM2 was listed by your readers as one of the top tools. We're very excited about the new version of SM2 coming out later in April!

Connie
Director of Community Strategy, Alterian
@cbensen

Re: Content Marketing Is About More Than Your Blog

Connie Bensen — Fri, 18 Mar 2011 18:01:14 -0000

Am looking forward to hearing your ideas Jason.

I think this is the biggest culture shock for traditional marketers to bridge to the concept of needing content that moves beyond the campaign. Direct marketing will change forever. The problem is that there aren't hard metrics around leads generated and it's difficult to measure the value of the increased brand visibility.

I helped our marketing team integrate content marketing and pushed for the utilization of social networks. They utilize an asset deployment matrix which is dependent on the type of content.

The single most important aspect for me is syndication. I did a guest post for ProBlogger long ago on how to give your blog legs (and take it to new communities).

Was great to see you at SxSW
Connie

Re: Best Airlines for Stranded Passengers

Connie Bensen — Mon, 28 Feb 2011 20:01:16 -0000

American Airlines has my vote. They've come through when United & Delta couldn't/wouldn't fly.

Re: 5 Superior Social Media Management Tools [MASHABLE AWARDS]

Connie Bensen — Fri, 22 Oct 2010 11:41:38 -0000

Hi,
The need for listening and analyzing the social web is becoming mainstream and robust tool is necessary.

We have Alterian SM2 that agencies and brands use for monitoring conversation across all the platforms mentioned. Analytics is a strength along with access to historical content back to 2007.

There is a free version of Alterian SM2 available to try at http://alteriansm2.com

Connie Bensen
Director of Social Media, Alterian
@cbensen

Re: 3 Reasons To Dig Deeper In Social Listening

Connie Bensen — Tue, 19 Oct 2010 14:09:18 -0000

Hi Aaron,
The identification is key. Just wandering around the web without a strategy won't be very fruitful. A focused approach will meet business objectives much more quickly.

Re: 3 Reasons To Dig Deeper In Social Listening

Connie Bensen — Tue, 19 Oct 2010 14:07:56 -0000

Yes, great insight! The 'earned audience' is going to continue to become more important. It is also going to make 'earned media' more important and valuable than 'paid media'!

Re: 3 Reasons To Dig Deeper In Social Listening

Connie Bensen — Tue, 19 Oct 2010 14:06:09 -0000

Thanks Patrick,
Combining the demographic information with the sentiment can provide a lot of information. Social Media monitoring has created a new role of an analyst that is combination of ethnographer, market researcher and statistician.

Re: Rise of Social Commerce: Photos, Slides, Wrapups #RSC10

Connie Bensen — Mon, 11 Oct 2010 12:30:30 -0000

Here are my takeaways from Day 1. Thanks for a great event! and including the photo :)
http://www.engagingtimes.co...

Connie
Director of Social Media, Alterian
@cbensen

Re: Tomorrow

Connie Bensen — Mon, 06 Sep 2010 22:50:12 -0000

Welcome to Alterian. Just don't spend all your time looking at your shoes! :)

Re: Three Free Social Monitoring Tools Worth Exploration

Connie Bensen — Tue, 17 Aug 2010 13:05:50 -0000

Hi Elijah,
Great article.
Have you seen the free version of Alterian SM2? http://alteriansm2.com
It offers the ability to view the conversations across many social networks in one place and see the analytics around them.
It also offers sentiment & tone.

Let me know if you have questions,
Connie Bensen
Director of Community Strategy, Alterian
@cbensen

Re: Where Social Media Monitoring Services Fail

Connie Bensen — Fri, 02 Apr 2010 11:29:23 -0000

That's the most challenging part of being a vendor in this space. It's not showing how the tool works, it's inspiring our customer base on how to use the tool. The amount of insight that can be gained is incredible but there is a learning curve involved. Too often these tools are criticized by people with very little experience.

The tools are only a small part of a social media engagement and strategy.

Connie
Director of Comm Strategy, Alterian
@cbensen

Re: Well, it happened ...

Connie Bensen — Sun, 27 Dec 2009 10:18:54 -0000

Enjoy the transition from the tactical to the strategical. It sounds like you will maintain a proportion of the tactical. But you can use another percentage of your time for teaching others & team building.

I love how your coordinating a remote team. That's the future! Best of luck!

Re: Chick’s Pick: 20 Best Marketing and Social Media Blogs by Women

Connie Bensen — Sat, 26 Dec 2009 19:57:14 -0000

Thank you so much for including me in your list, Coree. I am humbled to be amongst such great ladies.

And my mentors have also been men. I think that we all bring our own perspective to the table though. Women are great multitaskers and we have an innate sense of wanting to unite people.

(I'm @cbensen on Twitter. It's a Danish spelling. The url works for my blog as a redirect.)
Thanks again! and happy holidays to you & yours!
Connie

Re: 5 Near Free Social Media Monitoring Tools to Know if Your Efforts Are Working

Connie Bensen — Fri, 18 Dec 2009 11:23:37 -0000

Thanks for including Techrigy SM2 (now Alterian SM2)! And I appreciated the interview that Lee did!

People thank me for our Freemium version because they are able to use it to grow their business.
As you pointed out, it is important to be measuring & showing the success of their social media efforts.
How else can it be justified? Showing ROI will ensure that you can expand your efforts.

Connie
Dir of Community Strategy, Alterian
@cbensen