Disqus - Latest Comments for cjcasciotta

Re: The Age of the Wordless Logo

CJ Casciotta — Thu, 08 Sep 2016 18:14:14 -0000

Wrote a piece of this subject called "Branding is for Cows, Belonging is for People" here: http://www.cjsays.com/blog/...

Re: How To Reach Younger Donors

CJ Casciotta — Mon, 09 Feb 2015 10:30:40 -0000

Great stuff Phil. I would add that specifically for denominations, they need to start looking at their Brand Architecture to see if whether they're acting more like a branded house rather than a house of brands. With the exception of the Salvation Army and maybe a few others, I'm finding many of these denominations put too great an emphasis on their front-facing brands, when in reality, the next generation could care less about belonging to a certain doctrinal subset and much more about results they can connect a direct impact to (as you have mentioned).

Re: “If we build it, they will come.” The Field Of Dreams Church Growth Strategy And Why It Needs Tweaking

CJ Casciotta — Sat, 04 Oct 2014 16:05:34 -0000

What amazes me is that the fundamental problem with doing away with the "church in a box" model is that people's jobs would go away with them (What's someone whose been a paid pastor all their life going to do if we don't keep the system that pays for his salary going?).

Yet, it would seem far less expensive to go where all the people we are trying to reach already are than spend millions on our buildings trying to get those people inside.

You don't have to pay rent to a coffee shop, the grocery store, a park, or a neighborhood. High volumes of people who need Jesus. Low barrier to entry for those who desire to interact with them (hopefully in ways that are non creepy).

Time we started thinking outside the box a bit here. Thanks for posting Los.

Re: Cardboard | A Brand Consultancy

CJ Casciotta — Mon, 02 Jun 2014 13:10:31 -0000

Truth! Thanks for posting Doc.

Re: Why Aren’t We Taking The Digital Mission Field Seriously?

CJ Casciotta — Sun, 06 Apr 2014 18:39:13 -0000

Good stuff. Equally important as recognizing that the digital ecosystem is a field worth engaging is the question of "how."

Both Christian and mainstream brands are still struggling in this department, often because they spend the bulk of their resources inserting traditional tactics into inherently disruptive platforms.

A while ago our team created an online video series called SOUNDS LIKE A MOVEMENT The series gives artists and culture makers an opportunity to share their story of how they're creating meaning in the world (complete with risks, struggles, and all). It's always amazing to run into people who have been inspired by these videos. Quite often this leads to a bigger conversation about the source of creativity, risk, and meaning: God himself.

Is it a Christian video series? No. Do we only showcase Christian artists? Absolutely not. Yet SOUNDS LIKE A MOVEMENT feels more like the kind of church we all long for: one where the brave and adventurous sit right beside the doubtful and afraid, and together practice what it means to pursue a life that creates meaning.

We've since helped others spread their message online, creating content for folks like XXX Church, Willow Creek, and Sevenly. We've found that a good rule of thumb for influencing those across the digital ecosystem is to apply the same rules we value in all relationships:

1. Listen better than anyone else.
2. Tell the best story.
3. Be authentic.

Re: BELONGINGNESS AND TED HAGGARD

CJ Casciotta — Fri, 11 Jun 2010 18:04:51 -0000

me too. Why is it so difficult for us to practice the very thing that roots our faith? That makes it different than any other religious option? Perhaps it's so remarkable, so "other" that it goes against our nature to execute it. This much I know -grace produces grace. Sometimes we need to be the ones who initiate, no matter how ridiculous or radical, confident it will produce more. I'm admittedly not awesome at this but I'm trying to get better...with grace.